SlideShare a Scribd company logo
1 of 43
By Sven De Meyere
Online advertising beyond your comfort zone
Tuesday, June 24, 2014
...
Mobile
marketing
Adwords - Click to download
Adwords - Click to download
App usage
Adwords - App deeplinking
Adwords – In-app advertising
Adwords – In-app advertising
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
Foursquare
Foursquare - Specials
Foursquare – Local updates
• A new item
• A sale or discount
• General announcements
• An upcoming event
• Your loyalty program
• Special guests
• Holiday hours
• A show or exhibition
Foursquare – Local updates
Foursquare – Reporting
Zentrick
Zentrick
Zentrick
Gmail
advertising
Gmail sponsored promotions
Gmail sponsored promotions
Targeting
Contextual
Domain
targeting
E-mail
list
Gmail sponsored promotions
Gmail sponsored promotions
Gmail sponsored promotions
Slideshare
Leadshare
Leadshare
Leadshare
Leadshare
Leadshare
2 creative cases
#lastselfie
IKEA social catalogue
What do these have in common?
Q&A
Thank you
Sven De Meyere
sdemeyere@reference.be
+32 (0)477 13 42 16
www.twitter.com/demeyeresven
http://be.linkedin.com/in/svendemeyere/

More Related Content

More from The Reference

DF2015: A case for Customer Experience Design
DF2015: A case for Customer Experience DesignDF2015: A case for Customer Experience Design
DF2015: A case for Customer Experience DesignThe Reference
 
Customer Experience Design
Customer Experience DesignCustomer Experience Design
Customer Experience DesignThe Reference
 
Van Adwords klik naar trouwe klant
Van Adwords klik naar trouwe klantVan Adwords klik naar trouwe klant
Van Adwords klik naar trouwe klantThe Reference
 
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfoodSitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfoodThe Reference
 
Personal wireless lighting - Philips
Personal wireless lighting - PhilipsPersonal wireless lighting - Philips
Personal wireless lighting - PhilipsThe Reference
 
The internet of things, your next crucial challenge - Productize
The internet of things, your next crucial challenge - ProductizeThe internet of things, your next crucial challenge - Productize
The internet of things, your next crucial challenge - ProductizeThe Reference
 
Cross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauCross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauThe Reference
 
Mobile advertising sven de meyere
Mobile advertising   sven de meyereMobile advertising   sven de meyere
Mobile advertising sven de meyereThe Reference
 
Segmentation for maximum output
Segmentation for maximum outputSegmentation for maximum output
Segmentation for maximum outputThe Reference
 
Segmentation in google analytics
Segmentation in google analyticsSegmentation in google analytics
Segmentation in google analyticsThe Reference
 
Insights and marketing automation with sitecore 8
Insights and marketing automation with sitecore 8Insights and marketing automation with sitecore 8
Insights and marketing automation with sitecore 8The Reference
 
Best of barcelona symposium experience
Best of barcelona symposium experienceBest of barcelona symposium experience
Best of barcelona symposium experienceThe Reference
 
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBECross-device tracking with Google Analytics - Thomas Danniau @ gaucBE
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBEThe Reference
 
E commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de VeldeE commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de VeldeThe Reference
 
Multi channel mix - Daan Goor
Multi channel mix - Daan GoorMulti channel mix - Daan Goor
Multi channel mix - Daan GoorThe Reference
 
SURVEY: The digital marketing landscape in Belgium - The Reference
SURVEY: The digital marketing landscape in Belgium - The ReferenceSURVEY: The digital marketing landscape in Belgium - The Reference
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
 
Search University 2013 - Tips for your mobile SEO strategy
Search University 2013 - Tips for your mobile SEO strategy Search University 2013 - Tips for your mobile SEO strategy
Search University 2013 - Tips for your mobile SEO strategy The Reference
 
Dmf2013 Make money from crm
Dmf2013 Make money from crmDmf2013 Make money from crm
Dmf2013 Make money from crmThe Reference
 
Reference data2012 e-CRM survey
Reference data2012 e-CRM surveyReference data2012 e-CRM survey
Reference data2012 e-CRM surveyThe Reference
 
Kluwer Social Media Experience Day: Monitoring van social media
Kluwer Social Media Experience Day: Monitoring van social mediaKluwer Social Media Experience Day: Monitoring van social media
Kluwer Social Media Experience Day: Monitoring van social mediaThe Reference
 

More from The Reference (20)

DF2015: A case for Customer Experience Design
DF2015: A case for Customer Experience DesignDF2015: A case for Customer Experience Design
DF2015: A case for Customer Experience Design
 
Customer Experience Design
Customer Experience DesignCustomer Experience Design
Customer Experience Design
 
Van Adwords klik naar trouwe klant
Van Adwords klik naar trouwe klantVan Adwords klik naar trouwe klant
Van Adwords klik naar trouwe klant
 
Sitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfoodSitecore experience days - Eating our own dogfood
Sitecore experience days - Eating our own dogfood
 
Personal wireless lighting - Philips
Personal wireless lighting - PhilipsPersonal wireless lighting - Philips
Personal wireless lighting - Philips
 
The internet of things, your next crucial challenge - Productize
The internet of things, your next crucial challenge - ProductizeThe internet of things, your next crucial challenge - Productize
The internet of things, your next crucial challenge - Productize
 
Cross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas DanniauCross Device Tracking - Thomas Danniau
Cross Device Tracking - Thomas Danniau
 
Mobile advertising sven de meyere
Mobile advertising   sven de meyereMobile advertising   sven de meyere
Mobile advertising sven de meyere
 
Segmentation for maximum output
Segmentation for maximum outputSegmentation for maximum output
Segmentation for maximum output
 
Segmentation in google analytics
Segmentation in google analyticsSegmentation in google analytics
Segmentation in google analytics
 
Insights and marketing automation with sitecore 8
Insights and marketing automation with sitecore 8Insights and marketing automation with sitecore 8
Insights and marketing automation with sitecore 8
 
Best of barcelona symposium experience
Best of barcelona symposium experienceBest of barcelona symposium experience
Best of barcelona symposium experience
 
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBECross-device tracking with Google Analytics - Thomas Danniau @ gaucBE
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBE
 
E commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de VeldeE commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de Velde
 
Multi channel mix - Daan Goor
Multi channel mix - Daan GoorMulti channel mix - Daan Goor
Multi channel mix - Daan Goor
 
SURVEY: The digital marketing landscape in Belgium - The Reference
SURVEY: The digital marketing landscape in Belgium - The ReferenceSURVEY: The digital marketing landscape in Belgium - The Reference
SURVEY: The digital marketing landscape in Belgium - The Reference
 
Search University 2013 - Tips for your mobile SEO strategy
Search University 2013 - Tips for your mobile SEO strategy Search University 2013 - Tips for your mobile SEO strategy
Search University 2013 - Tips for your mobile SEO strategy
 
Dmf2013 Make money from crm
Dmf2013 Make money from crmDmf2013 Make money from crm
Dmf2013 Make money from crm
 
Reference data2012 e-CRM survey
Reference data2012 e-CRM surveyReference data2012 e-CRM survey
Reference data2012 e-CRM survey
 
Kluwer Social Media Experience Day: Monitoring van social media
Kluwer Social Media Experience Day: Monitoring van social mediaKluwer Social Media Experience Day: Monitoring van social media
Kluwer Social Media Experience Day: Monitoring van social media
 

Recently uploaded

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingVikasYadav194549
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...ssusereaa7d9
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...PsychicRuben LoveSpells
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 

Recently uploaded (20)

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 

Advertising beyond your comfort zone - Sven De Meyere