1. TrendWatchTrendWatch
Trends that will transform the corporate environment in 2014 and beyond
Natalie L. Wood
The Thought Net, LLC

2. We live in a world that is going through a period of profound
transformation...

3. Facing complex environmental challenges...

4. ...whose solutions will require unprecedented global cooperation

5. Despite efforts to turn the tide, we are facing a period of substantial
environmental upheaval
Source: Globalwarming.org
Source: Columbia University

6. ...and upheavals are not limited to the environment:
Economic power is shifting from West to East...
with Asian and Latin American economies showing increasing economic drive,
entrepreneurial spirit and innovation

7. ...while debt-ridden developed nations struggle
with anemic economic growth or stagnation

8. The USA will lose its position of dominance in technology and innovation
to be eclipsed by countries such as China, Korea and Taiwan
Source: National Science Board, 2010

9. Asia is taking the lead in the global green technology race
supported by effective collaboration between enterprise and government
2.3
2.6
3.3
4.3
7.4
10.4
10.8
11.2
18.6
34.6
0 5 10 15 20 25 30 35
India
Italy
Canada
Germany
Brazil
Spain
EU-27
UK
USA
China
Clean Energy Investment - in $Billion
2009
(Source: Pew Charitable Trusts)

10. In our personal and business lives,
online and offline worlds will increasingly converge...

11. As smart systems begin to disrupt industries with multitudes of sensors
which will turn into ‘smart dust’ in the not too distant future...

12. But humans are in many ways the best sensors of all...

13. All of it and more generating zettabytes of data...
(a zettabyte is 1 trillion gigabytes)

14. ...to be stored in the ‘cloud’
and to optimize all types of systems and processes

15. ...such as the smart grid...

16. ...smart cities...
Masdar, Abu Dhabi Songdo City, South KoreaMasdar, Abu Dhabi

17. Smart phones and their apps might be the biggest drivers of the
convergence of the offline and online worlds...

18. ...augmenting reality...

19. ...turning into multi-purpose tools, touching many aspects of our lives...

20. ...including mobile commerce...

21. And, oh yeah, mobile use...

22. We will increasingly access the Cloud via our mobile devices
But then, we have been using the Cloud for years without being aware of it...

23. Corporate reputations will be defined by external stakeholders
who will demand authenticity and transparency

24. Businesses are having to become social...

25. ..with customers driving innovation and becoming evangelists...
- if there is the corporate ability to listen and engage -

26. All of this creating the need for collaboration and listening tools
which will leave Intranets in the dust…

27. Some of these collaboration tools are based on game technology
optimized to engage audiences

28. Powerful tools will be required to make sense of the data explosion...

29. ...but the data tsunami will also increasingly bring up privacy issues and
security concerns...

30. Cyberwars will become common, and be fought in the shadows
The Stuxnet worm is a harbinger of things to come

31. Time will finally be ripe for a paradigm shift in education
shifting course from being standardized to personalized

32. Healthcare will also be transformed by technology advances
moving towards personalized, patient-centered care

33. What are some of the implications for business?

34. Forget about controlling the message
focus on transparency in your communications instead

35. Make ‘social’ part of the corporate DNA
having a Twitter or Facebook account is just the very beginning…

36. Explore new marketing tactics around mobile technology
mobile will be one of the ‘waves of the future’ you cannot afford to miss out on

37. Push customization to the limit
technology can make this a reality now

38. Enable collaboration
efficient communication will become one of the critical keys to corporate success

39. Invest in data management and strategic listening tools
they are now more important than ever

40. Consider game technology to engage your audience
…and we’re not necessarily talking about Zynga or Second Life here…

41. Re-think your security strategy
standard procedures will no longer be sufficient

42. Capitalize on the knowledge and intelligence of the organization
by transforming it into a thought leadership position for your firm

43. Thank You
360°°°° Comprehensive Thought Leadership Programs
Leveraging New Industry Trends
The Thought Net, LLC
Phone: 415.425.7124
Contact:
Natalie L. Wood, email: natalie@thethoughtnet.com