This document provides an overview of using Facebook for authors and discusses three mentors for social media and online engagement. It outlines the differences between personal and brand Facebook pages and tips for navigating Facebook. Three mentors are highlighted - Chris Brogan for practical social media advice, Paulo Coelho for his successful author social media use, and Seth Godin for community inspiration and engagement. The document encourages practicing social media engagement and being there for your community.

1. AUTHORS WITHOUT BORDERS FACEBOOK FOR BEGINNERS

2. = WORLD OF MOUTH

5. ‘ PERSONAL’ PROFILES ‘ BRAND’ PAGES Interact with other people & pages Interact with other pages but not people Limited to 5000 friends No limits Friends must request and be approved for connection Easy to gain fans by just pressing the ‘like’ button Is limited to standard format and tabs Can be customised to be completely unique and offer lots of functionality Recommended starting point for interactions Access to stats and insights to your demographics If used commercially, may be in breach of Facebook Terms and Conditions Can run Facebook Advertising if desired Can sync with Twitter and other networks to make posting more efficient Need to have a ‘personal’ profile to admin a page Can have multiple admins

6. NAVIGATING THE TERRAIN

8. MENTORS CHRIS BROGAN Practical advice for Social Media & Authors PAOLO COEHLO Successful Author using Social Media "I have a very efficient staff for everything else, but NOT for my presence online. Otherwise, where would be the fun?” SETH GODIN Community Inspiration and Engagement

9. Mentor 1: Chris Brogan Source: O’Reilly Media

10. Grow bigger ears Respond Treat 1 to many like 1 to 1 Traditional publishing landscape is changing

11. Mentor 2: Paulo Coehlo Source: www.youtube.com/paolocoehlo

12. INSPIRE BE INSPIRED ENGAGE

13. Mentor 3: Seth Godin Source: http://www.youtube.com/watch?v=r0h0LlCu8Ks

14. Have purpose Build REAL relationships Fake=useless Popularity does not translate SYWGDAI

15. YOU CAN LEARN THE TECHNOLOGY – WE DID!!! YOU CAN FIND LIKE MINDED PEOPLE YOU CAN CLOSE THE GAP ON DIFFERENCES THE COMMUNITY IS THERE FOR YOU ARE YOU THERE FOR THEM?

16. “ It’s all about them”