Xaxis CEO Caspar Schlickum's presentation from the Agile Media AdaptLab at The IPA's Agility Adaptathon in London where he introduces programmatic media buying and real-time bidding from a trading desk perspective. Learn more about Agility www.ipa.co.uk/adapt/agility & Twitter #ipadapt

1. Programmatic: Is it the future of everything?
London, May 2014

2. Experts in using data and
technology to help advertisers
and publishers engage with
audiences across all addressable
devices and channels

3. World’s Largest Programmatic Media & Technology Platform
3
280 Engineers
750 Million spend managed
Offices 43
2,760 Clients
32 Markets
Employees 800
Impressions 2.2 Trillion

10. ?

11. POP QUIZ! Which of the following is Programmatic?
Using a technology to place a buy order rather than faxing an
Insertion Order?
Valuing and Buying an ad-impression in real time and only
buying the impressions that you really want or need?
Using technology to decide which ad to serve based on the
audience or website that has given rise to the opportunity?
Dynamically tailoring creative depending on the audience /
placement?
Connecting data sources from a vast array of sources (including
the client) to make buying and placement decisions?

12. POP QUIZ! Which of the following is Programmatic?
Using a technology to place a buy order rather than faxing an
Insertion Order?
Valuing and Buying an ad-impression in real time and only
buying the impressions that you really want or need?
Using technology to decide which ad to serve based on the
audience or website that has given rise to the opportunity?
Dynamically tailoring creative depending on the audience /
placement?
Connecting data sources from a vast array of sources (including
the client) to make buying and placement decisions?

14. 14
Data
Inventory Technology

15. 15
Data
Inventory Technology
People

17. Picture of electricity

18. Non-storeable asset

21. + devices
+ viewablility
+ buying
models
etc

24. In electricity, the technology does not matter and is uniform

26. Thank you!