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“ A Career in Advertising” - The Agency Opportunity
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. What is the IPA?
The IPA ,[object Object],[object Object],[object Object]
The IPA ,[object Object],[object Object],[object Object]
2. What is advertising?
In its simplest terms advertising… ,[object Object],[object Object],[object Object]
The advertising (and marketing) process Where are we and why are we here? How could we get there? Are we getting there? Where do we want to be?
It’s also wonderfully creative! Especially in the web 2.0 era
3. Who does what?
Job functions in an agency Client service & management Strategic planning Media planning & buying Production Finance, IT Legal, HR & admin Creative
Client service ,[object Object],[object Object],[object Object],[object Object]
Strategic planning ,[object Object],[object Object],[object Object],[object Object]
Media planning ,[object Object],[object Object],[object Object],[object Object]
Media buying ,[object Object],[object Object],[object Object],[object Object]
Media placement!
Creative ,[object Object],[object Object],[object Object],[object Object]
Production ,[object Object],[object Object],[object Object],[object Object]
Digital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Complementary industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finance, IT, Legal, HR & Admin ,[object Object],[object Object],[object Object],[object Object]
Both ‘Magic’ and ‘Logic’ required
4. What do you need to get in?
What the agency recruiter looks for ,[object Object],[object Object],[object Object],[object Object],[object Object]
What the agency recruiter looks for cont. ,[object Object],[object Object],[object Object],[object Object]
‘Diagonal Thinking’ http://www.diagonalthinking.co.uk/
‘Diagonal Thinkers’ ,[object Object],[object Object],[object Object],[object Object]
‘Diagonal Thinking’ Diagonal Thinking Artists Adlanders Scientists Linear Thinking Lateral Thinking
‘Diagonal Thinking’ spectrum Client service Creative Planners Linear Thinking Lateral Thinking Diagonal Thinking Adlanders
5. What’s in it for you?
A great career… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…in an industry with clout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A great career springboard ,[object Object],[object Object]
A great career springboard cont. ,[object Object],[object Object],[object Object],[object Object]
Suggested reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Next step? Click on to the IPA website for advice on work experience, work placements and job opportunities: www.ipa.co.uk
Q&A ends

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