An updated brochure for the upcoming Indian Bar Show : 26 October 2012

1. The
India
Bar Show
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3. The
India
Bar Show
WELCOME TO
THE INDIA BAR SHOW
The India Bar Show 2012 will bring together a
mouthwatering selection of speciality products
and services for the modern hospitality sector.
Companies involved will range from small producers
to global brands featuring the very best products
for your business and networking.
This event is tailored to India’s burgeoning modern
hospitality sector and seeks to invigorate the market
further and unify the industry, building trade links and a
national community.
The India Bar Show will promote the modern hospitality
sector with education and training too, mixing Indian
specialists with globally recognized experts in the fields
of bartending, design and venue management.
India Bar Show offers an excellent way to promote your products and services
to many new customers in a modern, premium environment

4. The
India
Bar Show
THE CREATOR
Douglas Ankarah is recognized internationally as a true pioneer of the modern bar sector. His first
bar, LAB in London’s Soho, defined the sector in the early 1990’s, launched the careers of many key
bartenders and re-established cocktail culture to London’s most fashionable drinkers. His second
venture, Townhouse in fashionable Chelsea brought modern drinks to the City’s more wealthy elite.
Author of several highly acclaimed cocktail books,Ankarah uses his knowledge to advise premium
bars, hotels and restaurants worldwide along with consultancy for many producers of premium
spirits. His busy consultancy features some of the world’s leading mixologists, designers and training
specialists - recent work has included collaborating with Grey Worldwide to develop the modern
hospitality sector throughout India and South Asia.
Why India?
‘India has one of the world’s most exciting and fastest
growing hospitality industries.’
Maxi Johal has first hand experience in the manufacturing of soft drinks and
creating brands. He currently runs one of Europe’s most successful
drinks business.

5. The
India
Bar Show
SHOW BENEFITS
How can brands benefit from driving sales in India?
India is one of the world’s largest emerging markets. The spirit sector
in India is historically dominated by Whisky but this is about to change.
The younger generation, who are driving the growth of Bar Culture, are
placing new emphasis on a greater choice of spirits to create new
flavours to their clientele.
The launch of The India Bar Show gives drinks companies and service suppliers
a showcase to promote new products to an already receptive market, hungry
for new tastes, techniques and styles.
How can India Bar Show develop Indian Bar & Hospitality Culture?
The India Bar Show will create a meeting place for the Indian bar sector where
professionals can make contact, exchange ideas and learn from the experts.
As seen in many international cities like London, Amsterdam, New Orleans
and Berlin, the growth of a bar community breeds ideas and inspiration,
which in turn will promote Bar Culture to a much wider audience.
Education is the key to success
New brands and services are only half of the story. Education plays a
huge role in the development of an industry, something The India Bar Show
will take very seriously. Several key features will bring the industry to life
featuring the very best Indian and international experts. And we’re
not just talking cocktails and bartenders. The India Bar Show will reach out
to sommeliers and F&B Managers, venue owners and management with
a packed schedule of talks and presentations.
The India Bar Show offers something for everyone involved
in India’s drinks business.

6. The
India
Bar Show
THE INDIA BAR SHOW
KEY FEATURES
The India Bar Show is your chance to influence a passionate, knowledgeable and dedicated
audience of bar professionals. Here’s a taste of what we have on offer:
A unique trade and consumer audience of 6,000 is anticipated over two days at
The India Bar Show
Key premium consumer events will run alongside The India Bar Show giving you the
opportunity to promote products to India’s most influential customers in India and South Asia
Targeted marketing to ensure quality of visitors including key trade publications, direct mail,
electronic messaging, national press, radio promotion, extensive leaflet distribution in key
affluent areas and a dedicated national and international PR campaign
The India Bar Show will bring together the spirit experts, sommeliers and industry
experts from throughout India and the world.
www.indiabarshow.com
The India Bar Show’s on-line resource will provide the Indian bar sector with information throughout
the year. Masterclasses, key contacts, Indian bar news and international news will ensure The India
Bar Show message is maintained 365 days per year.
www.indiabarshow.com also offers sponsors a unique route to market, sending brand messages
throughout the industry. Regular newsletters will reinforce your message further both in India and
around the world.

7. The
India
Bar Show
THE EXHIBITION
The India Bar Show will feature suppliers and services for trade and consumers in the
following categories:
Spirits & Beverages
Premium and Luxury spirits (many brand new to the Indian market)
Other alcohol, beers and ciders
Soft drinks & mixers
Wine
International & Indian producers and distributors of quality wines
Wine service equipments
Equipment & Accessories
Professional Bar equipment – back bar fittings, glass washing,
ice machines etc
Bar accessories
Light & Sound equipment
POS systems and other operational technology
Furniture, lighting and design
Marketing technology

8. The
India
Bar Show
EVENTS AND PROGRAMS
EVENTS
Central Stage
The biggest names in international bartending demonstrate the
secrets that earned them their status in the business.
Competition Stage
India Bar Show will run Cocktail competitions throughout the Event to
spotlight both new and existing bartending talent.
Demonstration Bar
Drinks Brands and their global experts present the best use of their products
Drinks Tastings
Indian and International experts guide you through tasting of wines and spirits
Bar & Design talks
Indian and international bar operators, designers and key personnel
share their experience and tips for success in the bar business
International & National Wine seminars

9. The
India
Bar Show
PROGRAM
The India Bar Show brings together an exciting collective of international drinks
experts, all keen to pass on their knowledge to India’s bar community.
Agostino Perrone
An award winning International bartender &
Co-founder of the online magazine www.bartender.it
Tomas Estes
International tequila expert, bar & restaurant owner
and brand owner (Ocho tequila)
Angus Winchester
Globetrotting Mixologist, Gin and Tiki expert
Antonio Lai
Asia’s leading bartender with a host of new tastes,
techniques and flavours
Audrey Saunders
The “Libation Goddess”, she’s the Founder of
The Pegu Club, New York
Kenta Goto
Famous for crafting delectable drinks at The Pegu Club, New York

10. The
India
Bar Show
Colin Asare-Appiah &
Dimitri Lezinska
The Cocktail Kings
Ian Burrell
The “Global Rum Ambassador”
Andrew Nicholis
Award wining bartender & Co-owner-Barchaeology
J.J. Goodman
Owner & Managing Director of the London Cocktail Club
Simon Ford
A True Visionary, he is currently the International
Ambassador for Plymouth Gin & the Brand Director for
Trade Outreach and Brand Education at Pernod Ricard USA
Aki Wang
Cocktail & Food Pairing Specialist from Taiwan
Angus Zou
One of the most exciting & best bar talent from Taiwan

11. The
India
Bar Show
INDIA TREND PANEL
Shatbi Basu
Shatbi Basu is one India’s premier bartenders.
She also own the famous Stir Academy in Mumbai.
Shatbi has consulted on drinks related ventures all
over India.
Arijit Bose
One of India’s premier mixologists, Arijit Bose has an immense
experience of consulting some of the world’s leading liquor
brands like Diageo, Sab Miller, Bacardi Martini India Ltd. &
United Spirits Ltd. to name a few.
Rohan Carvalho
Rohan has conducted & participated in various bartending
competitions and has to his credit numerous awards in Flair
& Mixology. An ex-faculty at IBOM, New Delhi, Rohan now
teaches at ‘Bar-Square’ his bartending school in Bangalore,
while conducting many training programs/seminars &
workshops across the country.

12. The
India
Bar Show
INTERNATIONAL WINE EXPERTS
Magandeep Singh (India)
A wine taster and educator, food and wine writer, host of the
TV show "Around the world in 85 Plates" on NDTV Good Times,
Magandeep Singh is all that & more when it comes to
wine & fine dining
More Experts to be added soon...
Watch out for this space!!!

13. The
India
Bar Show
Global Superstars
UK Holland
Ago Perrone Andrew Nicholls
Marian Beke
Cocktail Kings
Germany
J.J. Goodman
Joerg Meyer
Taiwan
Aki Wang
Angus Zou
USA
Dushan Zaric Spain
Audrey Saunders Max La Rocca
Simon Ford Guiseppe Santamaria
Kenta Goto

14. The
India
Bar Show
THE VENUE
The Leela Kempinski
Gurgaon Hotel and Residences preceded an incredible
array of national and international 5-Star Awards for
exceptional service, quality and absolutely world class
facilities throughout this vibrant and dynamic truly 5-Star
masterpiece.
This recognition has included "2010 Best Business Hotel
India", "2011 Best 5-Star Hotel - India", "2011 Best
Convention Hotel - India", "2011 Best Spa Hotel - India"
and most recently the exceptional presentation and
service of the 90, one, two and three bedroom Leela
Gurgaon Residences was recognized as "2011 Best
Luxury Apartments - India."

15. The
India
Bar Show
& Equipment Hall
Beer, Soft Drinks
Registration
Entrance &
Wine Hall
The India Bar Show
India Bar Show
Demonstration
Floor Plan;
Theater
Complete Overview
The Show has been planned
in such a way to make sure
Organizer’s
that the participants and
Office
visitors have a comfortable
and pleasant experience.

16. The
India
Bar Show Royal Room: Wine Hall
536 2 534 530 2.5
2 528
1.5 3.5
1.5 540 524 1.5
4 3 3.5 4 3.5 5
2 2
4 4
1 2 2 2 1
542 4 545 533 4 529 521 4 4 522
3 3
3.5 3.5
3 3.5 4 3 3
546 2
3 3 518 3
3
2.5
548 503 4 509 4
3 3 516 3
2.5
2 6.5 7 2
2 3
3 500 1.5 5.5 2
4 4 514
1 504 1.5 1
1.5 502 510 1.5
1 1
1
Entrance Entrance
Maple Room: Beer Soft Drinks & Equipment Hall
409 408 1.5 419 4181.5 429 4281.5
3 3 3 3 3 3
1.5 2 2
3 4 3 3
2
407 2.5 2 2
406 417 3 416 427 3 426
3.5
403 3
400 4.5 410 4.5 4 420
401 3
7 6 2.5
2 2.1
Entrance Entrance

17. The
India
Pearl Ballroom: Spirits Hall
Bar Show
3.5
301 4 303 307 2 309 2 315 319 2 2 321 325 327
3.5 2 2.5 2 3 6 3 3 3 3 1.5 4
1.5 2 2
2 2 2.2 2
2 326
324 3
201 5
203 6 209 219 6 6 221 2 229
225 3 227
2 2
2
Entrance 6 8 6 3 3 2
2.3 2.3
2 4 226
200 4.5 103 5 109 119 5 121 125 5
3 127
2 2 2.2 2
2 6 8 6 3 3
4 2 2 2 2 4
2 5 6 6 5
100 106 2 108 118 2 2 120 4
124
4
Entrance Entrance
5 5 5 4 4 4 3.5 3 3
130 3 132 134 136 138 140 142 144 3 146

18. The
India
Bar Show
SPECIAL EVENTS
SPONSORSHIP OPPORTUNITIES
Promote your brand, products and/or services by sponsoring
The India Bar Show Bartender’s Competition.
A variety of skilled bartenders from India’s top nightlife venues, hotels and
restaurants will compete for the title as the best bartender in the presence of an
international panel of judges.
Food and beverage companies, bar equipment and accessories
supplier are invited to sponsor this unique event.
Customized events
Promote your products and/or brand during the customised tailor-made event over
an area of 24 sqm in a prime location equipped with one kitchen (plus office and
storage). Panels to display your visuals, jury’s tasting tables, stepped seating for
spectators and a presenter are at your disposal to the success of your event.
The India Bar Show Hospitality Forum
Daily workshops will gather key hospitality professionals from different regions to
discuss the latest industry trends. Promote your brand, company and/or services by
sponsoring the forum.

19. The
India
Bar Show
Advertising at The India Bar Show
- Increase awareness of your brand
Visitor bags
Make an impact the moment attendees arrive at the show! 10,000 – 12,000 visitor bags
will be distributed to all at the show entrance. Add your company logo to help direct
attendees to your booth.
Brochure distribution at the main exhibition entrance
Reach the visitors on arrival at the show by handing out your brochures or flyers at
the main entrance. Limited to two companies per day.
Banner on show website homepage
Feature your company logo on the banner, five months prior to the show, to promote
your business with direct link to your website.
Banner at the registration area
Grab the attention of attendees during registration. Display your company’s logo and
booth number prominently.
Large banners in venue
Grab the attention of attendees during in the exhibition area. Display your company’s
logo and booth number around the peripheries of the halls.
VIP Lounge
Grab the attention of VIP guests to your concepts, products and/or services by sponsoring
the VIP lounge.
*Size of space subject to sponsorship amount and negotiation.

20. The
India
Bar Show
International Calendar 2012
Cocktail Spirit
Paris, France
3 & 4 June 2012
Imbibe Live
London, UK
3rd – 4th July 2012
Tales of the Cocktail
New Orleans, USA
25 – 29 July 2012
Sydney Bar Week 2012
Australia
22 – 25 September 2012
Moscow Bar Show
Moscow, Russia
25 – 27 September 2012
Berlin Bar Convent
Berlin, Germany!
9th and 10th October 2012
The India Bar Show
New Delhi, India
26th & 27th October 2012
} NEW
ENTRANT !
Venuez
Amsterdam, Netherlands
January 2013
Venuez.be
The Belgian Bar Show
February 2013

21. The
India
Bar Show
The India Bar Show
Partners & Associates
International Sales
Douglas Ankrah
India : +91 (0) 8587 893 276
Uk : +44 (0) 7939 819 357
E: douglas@indiabarshow.com
National Sales
Tulleeho
Vikram Achanka
Ph: +91 (0) 9810108644
+91-11-41768253
E: chantry@tulleeho.com
Logistics & Shipping
B Liquid
Sudip Majumdar
Ph: +91 (0) 9892334488
+91 (0) 8879450102
Public Relations
Genesis Burson-Marsteller
Kuheli Ray
E: kuheli.ray@bm.com
Event Management
G2Rams
Maithili Banerjee
Ph: +91 124 497 3200/08
Branding & Design
NewSkyn Studio
Auneel Nath
Ph: +91 (0) 9811 665 016

22. For Further Information Please contact:
Douglas Ankrah
Phone:
India: +91 (0) 8587 893 276
U.K: +44 (0) 7939 819 357
E: douglas@indiabarshow.com
Skype: douglasankrah
Url: www.indiabarshow.com
Address:
15th floor, Eros Corporate Tower
Nehru Place, New Dehli, 110019, India
The
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Bar Show
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23. The
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