The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides. You can see more details in my blog: http://startupbizmodel.com (in portugueses)

1. startupbizmodel.com 19 set - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Affiliated Links Program Facebook, Twitter,
Design
Organize and share Internet users that
support team and blog
images and videos likes to look for nice
Platform development you love in an easy images and videos,
and maintenance and simple way Self-service ads and fashion in special
Angel Invertos sales team
Marketing
Gil Penchina 5 MM
Viglink
Ad sales
Joe Greenstein A new channel to
expose products and Companies that
Shan Mehta brands to clientes wants to put direct
ads for the WeHeartIt
Key Channels
Rob Hutter audience
Resources
Site, iOS app, widgets
Self-service Ads Sales Base of images and and blog
videos
A new channel that
generates buying Site and app Companies that
Platform
leads have affiliated
Commercial links in program
User base
the site
Cost Revenue
Structure Steams 30% of the
Free
affiliated program
Human
Marketing
Resources
Weekly or Monthly
Self-service Ads Sales
CPM (US$ 3 or 4)
Servers sponsorship
(9% of ad sales)