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startupbizmodel.com                                                                                                  11 oct - 2012

Key                              Key                          Value                         Customer                   Customer
Partners                         Activities                   Proposition                   Relationships              Segments
                                 Negotiation with the
                                    car dealers

                                                                                             Self-service platform      Car buyers that are
                                 Platform development                                         and support team           seeking for good
                                                              Save time buying the                                            deals
   Accelerators                  Prospect of new car
                                                              wanted car and with
                                      dealers
                                                                  a good deal
                                                                                              Commercial team
                                      Marketing

                                                                                                                            Car dealership

                             Key                                                             Channels
    Companies                Resources
                                                                Leads of group of
                                                                                              Site, social media,
                                                                    buyers
                                       Platform                                                 buying option,
                                                                                                  Newsletter

                                    Portfolio of car
                                     dealerships
                                                                                                     Site



 Cost                                                                         Revenue
 Structure                                                                    Steams
                     Marketing                Legal Support                           Buying Option
                                                                                    10% of the discount              Free
                                                 Human                                (R$ 100 – 500)
                  Commercial team
                                                Resources

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  • 1. startupbizmodel.com 11 oct - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Negotiation with the car dealers Self-service platform Car buyers that are Platform development and support team seeking for good Save time buying the deals Accelerators Prospect of new car wanted car and with dealers a good deal Commercial team Marketing Car dealership Key Channels Companies Resources Leads of group of Site, social media, buyers Platform buying option, Newsletter Portfolio of car dealerships Site Cost Revenue Structure Steams Marketing Legal Support Buying Option 10% of the discount Free Human (R$ 100 – 500) Commercial team Resources