1. Camerimage Dec 1st, 2006
Thierry Perronnet
Marketing Director
Kodak Entertainment Imaging
Europe, Africa , Middle East.

2. Welcome
- State of the Industry.
- Kodak Today & In the Future.
- Kodak / Laser Pacific : Latest technologies -
Leon Silverman / President from Laser Pacific.
- > Degraining solutions.
- > Accurate Image Management.
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3. State of the Industry : The box Office
- 2006 box office up through three quarters: US (+ 5%) and EU (+11%)
- > Better Movies.
- > 12% fewer day & date events.
- > But 14% more releases (US).
=> Print release market up by 3% (1st half, 2006).
-Trend – Movie window intervals are declining:
Theatrical to Video Video to Pay-per-View
2005 129 days 43 days
2003 148 days 45 days
2000 171 days 51 days
1996 180 days 46 days
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4. State of the Industry : Features.
- Productions :
- > Both studios features & independent features continue to growth
in 2006.
- > S16 will be slightly down.
- > 35mm will be up.
- D- Cinema : 1 500 screens (849 in 05) out of 100 000 screens
WW.(Only 65% are DCI compliant.)
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5. Production : FF major trends
Nb of films produced WW
% change,
2002 2003 2004 2005 2004-2005
North America 609 744 744 779 4.7%
Europe 1041 1101 1203 1292 7.4%
Asia 2188 1881 1991 2184 9.7%
Latin America 122 173 255 283 11.0%
World 3991 3938 4261 4603 8.0%
For 2006 est :
- US film production at it s highest level for six years, but investment falls overall
- Western Europe film production reaches a new high
- Highest volume of Asia feature film production since 2002
- China is the fourth most prolific film-producing nation.
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6. Production : major trends
Nb of films produced, 20 most prolific countries
% %
change, change,
2004- 2004-
2004 2005 2005 2004 2005 2005
India 934 1041 11.5% Italy 134 98 -26.9%
USA 611 699 14.4% Brazil 81 90 11.1%
Japan 310 356 14.8% Korea 82 82 0.0%
China 212 260 22.6% Canada 133 80 -39.8%
France 203 240 18.2% Argentina 78 80 2.6%
Russian Fed 120 160 33.3% Hong Kong 64 55 -14.1%
Spain 133 142 6.8% Sweden 40 54 35.0%
UK 132 124 -6.1% Mexico 54 53 -1.9%
Germany 87 103 18.4% Indonesia 31 50 61.3%
Bangladesh 90 102 13.3% Switzerland 44 47 6.8%
6 KODAK VISION2 50D 5201 / 7201

7. Production : major trends 2006
US : Hollywood Region : 06 Production Days Vs 05 : + 2%.
-> FF : -1% production days permitted in HWD region.
-> TV : + 7% production days permitted in HWD region.
-> COMM.: -7% production days permitted in HWD region.
EU : Sustained production activity globally .
-> Mainly in Russia (FF/COM), Hungary, Romania.
-> Good year for Western Europe : all countries, soft in the UK.
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8. Production : major trends
Commercials :
- A contrasting year :
-> US : slightly down
-> EU & Asia : Up .
- China expected to become the 3rd commercial market by
2010.
- TV will continue to be the most preferred medium
(06- 08) but significant growth for
-> Internet medium : + 27% WW.
In 2006 :
Internet advertising spending represents 13% in the UK
Internet advertising spending represents 11% in Sweden
-> 1st time double digit share anywhere in the world!
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9. Film & Digital conversion
Entertainment Imaging 9

10. Film & Digital Conversion - 1
Acquisition
-> Of 699 movies shot in 2005, approx 30 were digitally
captured*(US).
-> Continued Demand for Camera Negative Film.
-> Film is still the preferred medium (and the only medium that
can be truly archived)
-> Film s overall quality sets the bar very high.
*MPAA, Thomson/GVG
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11. Film & Digital Conversion - 2
Postproduction / Mastering / Archival
- Workflow is becoming data centric : At least 50% of
theatrical movies (US) are mastered digitally using the Digital
Intermediate process. Hollywood Feature Films Undergoing DI
Process
Western
Europe trend ?
11 Predicted Estimates
(shift a couple of years?) à

12. Film & Digital Conversion - 2
Postproduction / Mastering
According to Academy Of Motion Picture Arts & Sciences
-> 4K is the targeted resolution for mastering and archival. (AMPAS - Andy Maltz ).
-> 4K digital mastering is still a very hard thing to do.
Archival
When preservation is ignored…
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13. … or electronic formats are left alone …
Video
1979 1/2 V2000
1981 1/2 Hawkeye/Recam/M
1998 DVCPRO 50/P
1999 Digital-8
DLT7000
DLT8000
22 AME
V6 8mm
1982 Betacam 2000 D9 HD DLT 1 V10 8mm
1956 2 Quad 1984 8mm SDLT 220 V17 8mm
2000 DVC PRO HD
1962 2 Helical Ampex VR-1500 1984 CVC SDLT 320 V23 8mm
2000 MPEG IMX
1962 2 Sony Helical SV-201
1984 HDV1000 2004 HDCAM SR SDLT 600 Mammoth
1962 Macthronics MVC-10 1985 M-II SDLT 1200 (2005) Mammoth 2
1963 1 PI-3V 1986 3/4 U-Matic SP 9-track 800 VXA -1
1964 1 EV-200
1965 1 EL3400
1986 Betacam SP
1986 D1 Data
9-track 1600
9-track 3200
VXA –2
DIR DI74GB
1965 1 SMPTE Type A
1987 S-VHS 9-track 6250 DIR DI250GB
1965 1/2 – CV 1988 D2 Travan TR-1 DTF1 (60GB)
AIT-1 (25, 35)
1965 VTR150 1988 ED-Beta AIT-2 (36, 50, 50 WO) Travan TR-2 DTF2 (200GB)
1967 1 IVC-700/800/900 1988 HDD1000 AIT-3 Travan TR-3 SD1
1967 VTR600 1989 Hi8 Travan-4 SD-3
SAIT1
1969 1/2 EIAJ Type 1 1990 D3 Travan NS8 StorageTek 4480 1/2
SAIT2 (2005)
1969 1/4 Akai 1990 UniHi Travan NS20 IBM 3590/3590E
Ampex DST
1970 1/2 VCR 1992 DCT Travan 40GB IBM 3590/3590E
Ampex DCRsi
1971 3/4 U-Matic
1993 Digital Betacam ID-1 Ditto-MAX QIC-24
1971 EIAJ Cartridge 1994 D5 Metrum VHS Iomega Ditto QIC-150
1972 Cartivision 1994 D6 DDS-1 QIC-525
DLT - TK50
1972 V-Cord, V-Cord II 1995 DV DDS-2 QIC-1000
DLT - TK70
1973 2 Helical IVC-9000 1995 DVCAM DLT - TK85 DDS-3 QIC-2GB
1975 1 SMPTE Type B
1995 DVCPRO/D7 DLT III DDS-4 FA-500
1975 Betamax/Super/HB 1995 W-VHS Exabyte QFA-700
DLT IIIXT
1976 1 Helical BVH-1000 1996 BETACAM SX D8-112 LTO1
DLT IV
1976 VHS 1996 HD D5 SDLT D8-160 LTO2
1976 VX 1997 HDCAM DLT2000 170 AME LTO3 (2005)
1978 1 SMPTE Type C
1998 DVCPRO 50 DLT4000 125 AME LTO4 (2007)
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14. Film & Digital Conversion - 2
Archival
Probably one of the major challenges for the future !
The 2 technologies might co exist for a long time, the digital perfect solution is
still not there .
-> Digital formats come & go today .
-> From a preservation & archival point view : it is really important you use
the best reliable media to keep track of your creations.
Today : Film is the only medium that can be truly archived for the moment.
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15. Film & Digital Conversion - 3
Exhibition
1 500 Digital Cinema screens worldwide.
-> The conversion is serious but slower that we were all anticipating.
* Approx 200 more per month in the US (privately funded rollouts).
* Europe, Asia: much government money, slowed down a bit.
The Conversion is not without its problems
-> Just swapping a film projector for a digital projector is a tough business case for a cinema
owner.
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16. Imaging Value Chain - Feature Film
Capture Manipulate Distribute Display
Manage
Analog Path Theatre
Copy and
Duplicate
Film
Hybrid Path Scan Record
Manipulate • Digital Cinema
Digital
Add Effects • DVD
• TV
• Other
Digital Path
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17. Imaging Value Chain - Feature Film
Capture Manipulate Distribute Display
Manage
Analog Path Theatre
Copy and
Duplicate
Film
Hybrid Path Scan Record
Manipulate • Digital Cinema
Digital
Add Effects • DVD
• TV
• Other
Digital Path
17

18. Imaging for the Future:
Manipulate & Manage
Film Scanning & recording : Continue to work - with
partners- on driving the cost of using film down .
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19. Bottle Necks
Typical Movie -160,000 Frames
Digital Compression Digital
Film Master Encryption Cinema
Digital Film Film
Video Digitization Intermediate Recording Cinema
CGI Conversion Broadcast
Archive
Home
D Capture Video
Broadband
24+FPS 10SPF-6FPS 3-30SPF 24+FPS

20. make the DI process more viable and economical solution for post
-> Scanners
Spirit 4K : Optical Engine specially designed by
Kodak.
Kodak Digital Ice Technology : a software package
that works for now within an ARRI Scanner system
to detect and reduce dust and surface scratches
without softening, blurring, or altering the image.
-> Digital Film Recorder
- Try to speed up the film recording .
-> Image Processing Advances
• Sharpening
• Noise Reduction
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21. Imaging Value Chain - Feature Film
Capture Manipulate Distribute Display
Manage
Analog Path Theatre
Copy and
Duplicate
Film
Hybrid Path Scan Record
Manipulate • Digital Cinema
Digital
Add Effects • DVD
• TV
• Other
Digital Path
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22. Kodak Digital Cinema :
From pre-show to full features
Pre show advertising E-Cinema D-Cinema
Alternative For showing feature films.
To replace slide projectors/ Content Kodak has full system
rolling stock commercials. Documentaries, local solution inc. server option,
Kodak supplies over 2100 language movies, 3D enabled.
screens with digital pre-show alternative content inc. -> 37 systems installed
systems and content services option for remote locations
Kodak has a server option -> 7 majors studios have
used Kodak packaging,
distribution and display
capabilities
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