How are brands supposed to operate in a time when terms such as “e-marketing” & “Digital Marketing” are essentially “dead”? Odysseas Ntotsikas, Founder & Managing Director of the Thinkdigital Group, summarizes the main global trends and analyzes the shift in consumers’ habits and expectations, while he also explains how the multiple new channels influence the relationship between retailers and customers. Finally, he focuses on the additional skills that marketers will have to master in order to rise to the occasion.

1. e-Marketing and e-Commerce found dead side by side.
“e” is the main suspect!

2. Changing Consumption Patterns
Changing Consumer Expectations
AIDA doesn’t live here anymore
Data connecting the dots

3. Changing
Consumption Patterns
96% of UK Shoppers have researched online before buying in-store
65% of UK Shoppers have researched in-store before buying online
43% of UK Shoppers have researched mobile while in-store shopping
Source: Emarketer Multichannel Retail Report, August 2012,

4. Varying Purchasing Behavior
Source: Tradedoubler – Mobile Consumers & You 2012

5. Multitude of 3d Party Touchpoints

6. Changing Consumer Expectations

14. AIDA doesn’t live here anymore

15. AIDA doesn’t live here anymore!

16. Who said Social is not for Customer Service?

19. Data connecting the dots

20. Single Product View & Central Management

21. Single Product View & Central Management

22. Single Product View & Central Management

27. odysseasn@thinkdigital.net