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Walkthrough to Mobile Search

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Reprise Media Belgium
Reprise Media Belgium

A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during the Mediabrands Back to School Conference in Brussels on June 23, 2011.

Business
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Media A Walkthrough of Mobile Search
@RepriseMedia_BE @pietergoyens slideshare.net/ThinkSearch
“iPhoneusers have more sex”
Evolution in Mobile Life critical Commerce Entertainment Communication 1990 2000 2008 2014
SmartphoneSenses auto rijden
Most Popular Ad Formats:Click-to-Call
Most Popular Ad Formats:Sitelinks
Most Popular Ad Formats:LocationExtension
Most Popular Ad Formats:Click-to-Download
Coming Soon:Product Extensions
New Features to Mobile Search:ShortcutIcons
Take-Awaysfor Mobile Sites ,[object Object]
Usewhite spacewisely
Usebig buttons
Makeiteasy to convert,[object Object]
Optimizekeyword list for mobile users

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