Valuechains have become PROFIT CHAINS. Many companies lost the reason the exist. This is my advice to create real VALUEchains

1. 3D Valuechains Growth through focus and openess Raimo van der Klein http://contributionmarketing.wordpress.com

3. Traditional Valuechain Input Output “ Has become rational Profit Chain”

4. First Step Seperate each function . A function that the consumer can recognize in the end experience

5. 2nd Dimension Make an open platform from each function. Make it possible for other “customers” to use GROW THROUGH OPENESS Innovation Wholesale Distribution Content Marketing

6. 3rd Dimension Innovation Wholesale Retail Experience Research Distribution Marketing Production Each function needs to contribute value GROW THROUGH FOCUS Easier Better Cleaner Experience

7. The “Functional Business Block” Function Input/output (efficiency) Value (contribution) Openess (platform)

8. The “Functional Business Block” Abstract Element It (output, measureable) Me (meaning, true value) We (interaction) Inspired by Daniel Ofman Element can be : Product Employee BU Service

10. Value chain mash-ups Experience The CUSTOMER decides which FBB mash-up he/she will experience

13. The Innovation Cycle

14. Power2thePeople