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“HOW TO FALL UP FROM
THE NETHERLANDS”
ICT Ondernemerschap 2013
Raimo van der Klein
LEARNINGS AND TIPS FOR:
NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN
I SHAPE DISRUPTIVE TECHNOLOGIES
INTO DEMOCRATISING PRODUCTS
DEMOCRATISERING VAN “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
30.000.000 DOWNLOADS OF LAYAR APP
40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)
THE NEXT BIG THING...
TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELEN
DEMOCRATISERING VAN:
“HOW TO FALL UP FROM
THE NETHERLANDS”
LEARNINGS AND TIPS FOR:
TIMING
Access to: GPS, Accelerometer & Compass
2008: ANDROID G1
THE MISSION IF YOU CHOOSE TO ACCEPT IT:
PLANT THE SEED OF THIS MASS MEDIUM
June, 2009
RIDE THE HYPE
GET MASSIVE FUNDING
PR, PR AND PR
.LAYAR
SHARE YOUR PERSONAL STORY
DON’T SELL YOUR PRODUCT
Tip: ask for help
SELL THE OPPORTUNITY
SHARE THE VISION
Tip: paint the future
PRESS
HARDWARE
MANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS
PIVOT, PIVOT AND PIVOT
KNOW WHEN TO SHUT UP
WHEN THE HYPE IS OVER: PIVOT!
Tip: Let go first
SUMMARY:
TIMING
RIDE THE HYPE
PR, PR, PR
PIVOT, PIVOT, PIVOT
NEDERLAND ALS SPRINGPLANK?
NEDERLAND ALS OEFENTUIN? --> JA!
NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!
NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!
NEDERLAND EN FUNDING? --> NEE!
MAAR DE GROOTSTE BARRIERE:
INSIGNIFICANT HOME MARKET
DUTCH BUSINESS CASE IS TOO SMALL
GLOBAL BUSINESS CASE IS TOO AMBITIOUS
THANK YOU!
raimo@vanderkleinproductions.com

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“HOW TO FALL UP FROM THE NETHERLANDS”