It's great to be able to start to feature the customers that BCSocial has been working with over the last few months. Our clients come from a wide range of industries, but they have one thing in common; they are knowledge businesses where better collaboration is the key to better business. Profusion has been kind enough to share how BCSocial has helped them to: - find knowledge in their business more quickly - respond to customers faster - retain IP in their business more effectively - collaborate across teams more easily

1. BCSocial
Notion House, 8A Ledbury Mews, London, W11 2AF
T 0845 330 1400 E info@bcsocial.com www.bcsocial.com
Profusion builds its agile
marketing agency on BCSocial.
Building an agile marketing agency one job at a time
Profusion is a digital marketing agency located in the heart of London’s Silicon
Roundabout. Its clients are very much real-world companies that look to Profusion’s
cutting edge expertise in all matters digital. This helps them find patterns,
discover trends and tailor communications that make the difference in bottom-line
profitability and impact the marketing effectiveness of their business.
To deliver on this promise Profusion need to get their experts together quickly on
projects and working together to exceed the expectations of their customers on a
consistent basis.
Explained Riaz Kanani, CMO of Profusion: “We wanted a system that reflected the
fluid and flexible groups we were developing in our company. The bottom line is that
the faster we can respond to our customers with work of the quality they expect, the
better it is for them in terms of their time to market and for us in terms of the loyalty
of our customer base. This is where BCSocial really comes to life for us in impacting on
the P+L for Profusion.“
August 2013
The Business Challenge
Profusion has multiple clients for whom the majority of work is short-term projects
with fast turnaround and limited briefs.
“We wanted to more quickly share ideas and collaborate on experiments in fluid
teams”, continued Riaz. “Data, learnings and other output can tend to get stuck in the
email and file servers of the individuals who created them. We needed a system that
allowed us to work creatively but also enabled us to retain the knowledge we created in
those creative sessions and share it more readily.”
Also specific projects require fungible and flexible teams with individuals working
on many tasks. Reflecting this flexibility in the software used was proving to be very
difficult.
“We recognised the way that traditional agencies were run lacked the agility that
customers were looking for both in terms of response time to initial requests for
information but also in terms of how the project was delivered. Having looked at the
tools on the market we couldn’t find anything that gave us the connected working
model we need to work in a more agile fashion. That is, until we discovered BCSocial”.
“We wanted to more
quickly share ideas
and collaborate on
experiments in fluid
teams”
“We wanted a system
that reflected the fluid
and flexible groups we
were developing in our
company.”

2. The Business Solution
“BCSocial has allowed us to execute our vision of what an agile agency should look
and ‘feel’ like. We can share documents like winning emails, presentations and
other materials that we produced for clients on the system. This reduces search time
enormously allowing users in a team to find the previous work they need so that
they can respond more quickly. The search function in BCSocial also is incredibly
powerful’
BCSocial goes way beyond document storage and retrieval of course. Profusion has
found that the ability to share and seek help from colleagues through the system
quickly builds shared knowledge. Explains Riaz, “an answer to a frequent question
is there for everyone on a team so not only does the answer help the recipient but
everyone can benefit from the knowledge. Doing that in email means that while a
question is answered the knowledge is not captured or shared”.
But perhaps the biggest benefit is the ability for team to work on projects more
efficiently. Marketing agencies’ profitability is essential a functions of their ability
to efficiently respond to clients’ requests. BCSocial helps Profusion quickly scale up
teams and resources that can work together with the resources they need to quickly
close out the task and the outcome with their users.
Riaz continued, “one of the unexpected aspects is the ability to bring in external
collaborators to work on jobs and flights. This might be a customer who can have
direct contact with the creative and account managers. More usually it is a freelancer
or partner bringing a specific skill to a team and who is instantly able to share the
same workspace. We don’t have to worry about version control and have complete
transparency and record of the conversation. A big plus.”
Next Steps
Profusion admits they are only starting to see the potential power of the solution.
They were surprised at the speed of the initial deployment. They were even able
to integrate into their Active Directory system at the first instance and get users
collaborating on the platform in a week. As the system becomes more widely used
the company-wide benefits of a shared collaboration platform are becoming more
apparent.
“We are already seeing a significant improvement in the cost-of-sale based on
the time it is taking us to produce work which is enough for us to know that we
need to keep investing in our use of the system. The next step is to get even more
oversight into our business from the system and to continually flatten hierarchies
and increase inter-departmental communication. Ultimately we want to create
a single location where we work together and more fully manage our business
though BCSocial”.
www.bcsocial.com
BCSocial
Notion House, 8A Ledbury Mews, London, W11 2AF
T 0845 330 1400 E info@bcsocial.com
“BCSocial has allowed us to execute our vision of
what an agile agency should look and ‘feel’ like”
“We are already
seeing a significant
improvement in the
cost-of-sale based on
the time it is taking us
to produce work”