1. Co-Operation Model between Deutsche Telekom and
Nummer gegen Kummer e.V.
Benefits of the co-operation.
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2. Our CR Strategy.
Motto: We take responsibility
Well-balanced triangle
Environment
Corporate responsibility
Sustainable economy Social commitment
Corporate responsibility (CR) is a company's commitment to promote sustainable development. This
includes environmental, social and economic goals. Both society and the company benefit from the
dialogues and interactions with internal and external stakeholders.
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3. Our CR Strategy.
CR activities focused on three fields of action.
 Work regardless of location
Connected Life and Work:
We improve the quality of  Combine travel and work
life and work.  Enable networked social communication
 Improve work-life balance
 Increase media competency
Connect the Unconnected:  Enable equal opportunity participation
We enable people to be part of the  Provide accessibility
information society.  Guarantee secure access
 Social participation
Low Carbon Society:  Save energy
We promote a climate-friendly  Replace hardware with software
society.  Avoid traffic
 Reduce paper consumption
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4. Our Stakeholders.
Multi-faceted CR-commitment.
Corporate Customers Employees Suppliers Environment & Society Financial
governance climate protection markets
 Corporate  Customer  Training and  Observing human  Waste  Social  Sustainable
values satisfaction skills rights management commitment/ investments
 Code of  Service range
development  Social and  Recycling
corporate  Assessment by
Conduct  Pension environmental citizenship rating agencies
 Consumer  Vehicle fleet
 Social Charter protection scheme standards  Innovations
 Reduction of CO2
 Employee  Supplier diversity  Socio-cultural
 Anti-fraud  Data security emissions
satisfaction in business impact of new
 Compliance  Needs-based products
 Diversity processes and
 Risk
products and
among customers  Broadband
services  Employee
management expansion
 Products and
dialog  ICT as enabler
 Data protection  Digital
services for  Health care
 Diversity policy disabled people inclusion
 Work-life
balance
 Working on the
move
 Corporate
volunteering
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5. Social Projects at Deutsche Telekom.
Focus on three fields of action.
Connected Life and Connect the
Low Carbon Society
Work Unconnected
 Corporate Volunteering  Promotion of media literacy (e.g.  Deutsche Umwelthilfe
 Social Days internet mentors, Teachtoday)  “Living Forests” nature
 Christmas campaigns  Telekom@School conservation fund
 German Bone Marrow Donor  Initiative “Yes, I can!“ (“Ich kann  Campaign “Baumfreunde“
Center (Deutsche was!“)  Mobile phone recycling
Knochenmarkspenderdatei  Nummer gegen Kummer
DKMS)  TelefonSeelsorge
 Contest for trainees  Bonner Chancen
“Responsibility wins.“  “Meine Chance – ich starte durch!“
 Tafel e.V.
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6. Strategic Integration of Nummer gegen Kummer.
CR Strategy “We take responsibility.”
Connected
Connected Connect the
Connect the Low Carbon
Low Carbon
Life and Work
Life and Work Unconnected
Unconnected Society
Society
Nummer gegen
Nummer gegen
Kummer
Kummer
Corporate
Corporate Corporate
Corporate
Volunteering Partnerships
Partnerships
Volunteering Giving
Giving
engagement@telekom
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7. History of the Co-Operation Model.
Milestones on the way.
Establishment of a free,
Establishment of a free, Publication of the third
Publication of the third
centralized phone number for
centralized phone number for Nummer gegen Kummer
Nummer gegen Kummer
children and young people
children and young people Establishment of an study in co-operation with
study in co-operation with
Foundation of Establishment of an
Foundation of EU-wide hotline Deutsche Telekom
Deutsche Telekom
the NPO EU-wide hotline
the NPO
1997
1980 2001 2008 2010
1991
Start of co-operation Establishment of a
Establishment of a Christmas
Christmas
Start of co-operation
as a partner of free, centralized
free, centralized donation of over
donation of over
as a partner of
Nummer gegen phone number for
phone number for €36,500
€36,500
Nummer gegen
Kummer
Kummer parents
parents
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8. Co-Operation Model.
What each partner contributes.
Deutsche Telekom
Textbox Headline Textbox Headline
Nummer gegen Kummer
 Technical support  Embedding of Telekom into external
 Provision of technical know-how communication measures
 Provision of phone numbers  Ads, press releases, etc.
 Maintenance of phone numbers  Education and training courses
 Financial support  e.g. vocational training of Telekom’s
 All call costs borne employees for the volunteer work at
 Donation programs Nummer gegen Kummer
 Employee support  Expanding the engagement@telekom
 Provision of human resources for volunteer
network
work  Cooperation as a living example of good
 Project-specific support corporate citizenship
 Third study for Nummer gegen Kummer  Best-practice example between an NPO and
 Provision of locations
a business enterprise
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9. Win-Win Situation.
Benefits of the co-operation model.
Brand image Employer image Protection of reputation Strategic value
Identity management Identification for Long-term co-operation
Long-term co-operation Contributes to achieving
Identity management Identification for Contributes to achieving
by positioning Deutsche employees through builds relationships of
builds relationships of the strategic goal of
by positioning Deutsche employees through the strategic goal of
Telekom as a good business-oriented confidence between
confidence between international leadership in
Telekom as a good business-oriented international leadership in
corporate citizen corporate volunteering partners, employees and
partners, employees and CR
corporate citizen corporate volunteering CR
customers
customers
Benefits for Telekom
Benefits for Nummer
gegen Kummer
Extension of the
Extension of the Room for innovation
Room for innovation Successful co-operation
Successful co-operation Financial support through
Financial support through
consulting services by
consulting services by through state-of-the- art
through state-of-the- art increases attractiveness for
increases attractiveness for Telekom’s donation
Telekom’s donation
providing more technical
providing more technical products and services
products and services further partnerships (also
further partnerships (also programs
programs
know-how and volunteers
know-how and volunteers internationally)
internationally)
Growth potential Technical development Enhancing reputation Financial support
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10. A Brief Digression: Technical Innovations in Communications.
Influence of technical innovations on the core business of the Nummer gegen Kummer.
Development of technical innovations
Telefon
Telephone Mobile
Handy Internet SMS/Apps
Standardization of phone
Standardization of phone Increasing flexibility and
Increasing flexibility and Expansion of advisory
Expansion of advisory Growth potential through
Growth potential through
numbers at a national level
numbers at a national level independence in
independence in services through secure
services through secure direct and anonymous
direct and anonymous
and establishment of an EU-
and establishment of an EU- advisory services
advisory services and anonymous
and anonymous help via SMS and smart
help via SMS and smart
wide number
wide number digital correspondence
digital correspondence phone applications
phone applications
Routing of phone Anonymization of Support through
numbers phone numbers establishment of Anonymization?
Internet platform
Contributions by Telekom
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11. Challenges und Opportunities.
Challenges and opportunities emerging for the co-operation model.
Challenges
 Integration of anonymous SMS into advisory
service
 Further development and modernization of
technical communication instruments
 Further reduction of inhibiting factors for potential
users
Opportunities and Outlook
 Direct access for consulters and immediate help in
serious situations
 Uncomplicated, anonymous state-of-the-art access
 Increased demands through high-tech advisory
applications
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12. Thank you for your attention.
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13. Highlight: The Third Nummer gegen Kummer Study.
Public presence of the co-operation model.
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