Testing tools and AI - ideas what to try with some tool examples
Habbo
1. Habbo, the Virtual World From the player’s perspective Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
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8. Habbo, the player The demographics of the Habbo player Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
9. Habbo, the player Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged Sources : Interquest, Sulake Statistics Habbo user profile Age (average) 15 years (90% 10–18 yrs) Male/Female 51%/49% Visits per Habbo per week 6 (50% of all users come every day) Most popular time of day 3 pm - 9 pm Most popular days of week Every day (peak Saturday & Sunday) Average user session length 32 minutes Main interests Music, movies, TV, games, computers, sports Main interests in Habbo M eeting and finding friends 60% - 80% heard from a friend about Habbo Hotel
10. Key Success Factors Why is Habbo a success amongst teens? Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
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17. Global Perspective Habbo’s world-wide foot print Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
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20. Social Media User Generated Content in the Marketing Strategy Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
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23. Thank you! Christian Batist Senior Vice President of Marketing Sulake Corporation Oy Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged
Editor's Notes
This is the sub title slide. To this you can add different Sulake/Habbo images (check instruction from Intra how/when to use what image)
![Habbo, the Virtual World Christian Batist, Senior Vice President of Marketing - Sulake Corporation Oy Strictly confidential – legally protected and privileged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)