2. To understand our task, we first had to
research into music videos and artists to
identify conventions of music videos,
moreover how the artists build their image
and portray themselves.
This then was further analysed into how it
appeals to its target audience, all of which we
took into consideration when we conducted
our questionnaire.
3. We have researched into existing artists and
how they create synergy to promote their
image
For our course work we intend to create a
website and album cover for our artist. This is
beneficial as we are going to be able create
our ancillary task to reflect our ideologies.
4. For this we have to looked at our target
audience for feedback regarding what they
look for and enjoy about the representation
of their favorite artists
Based on teenage girls due to our research
into representations.
Male gaze
5. Artificial People By Tinashe
Tinashe is an unknown artist,
we would be able to create an image for her
where as if we were to base or coursework on
a mainstream artist, there would be that
comparison as we already know of the image
they already have of themselves.
For example lady gaga, we all associate her
with her unique/ controversial style.
6. Our initial idea was to have an urban
theme, due to the dance beat of the song.
This would appeal to our target audience.
base our music video in central London to
show the realism of the song, showing that
we have become so materialistic and media
orientated.
However we then thought that this would be a
cliché and an obvious representation. Thus
we came up with our new idea
7. We were inspired by music videos from Katy
Perry ( Wide awake) Gwen Stafani ( whatcha
waiting for) who’s music videos were set in a
surreal fantasy.
This was significant as the music videos are
ambiguous and don’t have a direct translation
to the lyrics.
allows the audience to create their own
interpretations towards our work.
Include semiotics into our music video to help
the representation of our theme
8. We are trying to portray the media’s influence
on our identity through the theme of Alice In
wonderland
The Queen of hearts character represents the
role of the media, as she has a “branded army”
of models in which she controls.
Alice is the protagonist, who breaks away from
the norms by creating her own identity. This is
going to be conveyed by her rebelling against
the Queen.
9. We will be creating a narrative music video, to
make sure that it wouldn’t look like a short
movie we will be including lip syncing and
dance scenes.
Visually stylist -”artistic” mise-en-scene
cutting related to rhythm of the music
inter cutting between performance and
images of story
experimental use of camera/ editing
10. Now that we have our shot list, story
board, props and actors ready, we now have to
plan a shooting schedule and prepare for
filming.
This will take a lot of time and preparation due
to the locations we have chosen and the
amount of detail we are putting into our mise-
en-scene to make our video look as
professional as can be.