Social network marketing tm for re$ult$ (final)
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Social network marketing tm for re$ult$ (final)
- 2. Social Network Marketing™ for Re$ult$ Presented by Nancy Sanders, MBA February 7, 2012
- 3. Today’s Goals Provide basic mechanics of social media, information and real action steps to strategically use social media to meet your • How to differentiate objectives. yourself online • What content or type of Plus, key strategies for messaging is most successful Social effective Network Marketing™ • The DON’Ts of using Campaigns. social media 2012© Three Dog Marketing
- 4. Social Media Platforms 2012© Three Dog Marketing
- 5. ™ What is Social Network Marketing ? the unique process developed to incorporate the strategic use of social media platforms to build relationships and demonstrate value between a community Understanding and and the individual or strategy are key to business. social media success and effectiveness. 2012© Three Dog Marketing
- 6. Value of Social Network Marketing™ • Strategically build relationships with individuals through interactive platforms – Leverage information sharing – Long-term investment – Designed for all people – User-friendly Almost 50% of all small businesses in the US now utilize social media strategies, more than double the amount from last year 2012© Three Dog Marketing
- 7. Facebook Designed for individuals to create profiles Pros: The most targeted marketing; accessibility; evolves quickly Cons: Easy to err; evolves quickly; privacy 2012© Three Dog Marketing
- 8. LinkedIn Business/professional site promotes discussions, collaboration and connections. Pros: Most professional site; campaigns Cons: Email addresses; trivial questions 2012© Three Dog Marketing
- 9. Twitter Enables users to send/read messages (140-char) Pros: Designed to find you; easy to use; audience Cons: Specific language: #, @, RT, FF 2012© Three Dog Marketing
- 10. Blogs Provides commentary, news or information on a particular subject. Pros: Huge reach; good SEO; passive results Cons: Tim; original content 2012© Three Dog Marketing
- 11. Social Network Marketing™ Strategy Create Post Log and Content Schedule posts Communicate value You are the expert Build relationships Repurpose content Listen and respond 2012© Three Dog Marketing
- 12. SOCIAL NETWORK MARKETING™ STEP #1 Create Your Plan Google alert Review website Optimize presence Create aggregator Klout score 2012© Three Dog Marketing
- 13. SOCIAL NETWORK MARKETING™ STEP #2 Build your presence Communications calendar Existing marketing Top 20 contacts Join discussions Your community 2012© Three Dog Marketing
- 14. SOCIAL NETWORK MARKETING™ STEP #3 Maintain your presence Post regularly Login daily Comment Respond to ALL comments 2012© Three Dog Marketing
- 15. Remember! Don’t be scared! Social Network Marketing™ is a huge opportunity for your business. Use strategy, create plan, ask questions and get support. Stick with it – re$ult$ are in the follow up. Have fun! SHOW YOUR PASSION! 2012© Three Dog Marketing
- 16. Resources Connect with Three Dog Marketing Online Website: ThreeDogMarketing.com (blog) Email: Nancy@ThreeDogMarketing.com Call: 602.476.4509 Connect: Facebook Three Dog Marketing Nancy Sanders LinkedIn Nancy Sanders Twitter @3dogmarketing 2012© Three Dog Marketing
Notas del editor
- Emergence of Social Media vs Internet Assumptions is the You get the value, FOCUS on basic tools
- Many…Evolving…Start simple…Don’t be overwhelmed
- Facebook is growing at a dizzying rate around the globe, surging to more than 850 million users, from 600 million users just 12 months ago…nearly two-thirds of all Internet users in the United States on Facebook.Treating like a website – pushing out info constantly or treating it like a sales presentation.More damaging that posting “wrong” place.When people “freak out” about negative posts - transparency – everyone knows that no one is perfect
- Strategically build relationships with individuals through interactive platformsLeverage information sharing through human resources Long-term investmentGroup processDesigned for all people User-friendly
- As of February 1st Facebook has more than 845 MILLION users – launched Feb 4, 2004
- 135 MILLION users – Relationships matterIf you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.Cons: Employer emailaddresses; trivial questionsIt’s a good place to participate in industry-related groups/ discussions and establishes you as an authority.
- 300 MILLION usersSocial networking and microblogging service that enables users to send/read messages in real-time in succinct blocks of text (140 characters maximum). Much like Facebook, Twitter helps build brand awareness, a follower base, positive brand reputation, relationships and conversations. Designed for outsiders to find YOU!Easy to use and search for othersHuge audience
- Website that provides commentary, news or information on a particular subject. It is an online journal that is content driven, serves as a strong search engine optimization (SEO) tool for your website and helps establish you as an authority. Pros: Huge reach with a well trained audience; good PR and SEO; the best passive results for business! Cons: TIME CONSUMING; need a lot of original content
- Difficult to create “viral” marketing – never know what’s going to.Create a Post Log and Content Schedule posts ahead of time (HootSuite, Ping.fm) Where do I start and what do I say? Communicate your value and position yourself as an expert. Two Types of Content / Two PurposesRelationship building – build relationships with clients, prospects and outreach Viral – very challenging Repurpose content Listen and Respond
- This is general strategy we recommend for most business to establish a basic “Presence”Step One – Create your plan - Create a social media policy - Create a Google Alert - Create a clear UVP – Unique Value Pedigree - Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates - Create and optimize Facebook profile, page, LinkedIn profile, Twitter profilePhoto, Optimize headline to reflect UVP, Complete profile and add call to action - Create an aggregator profile linking all accounts (HootSuite) - Establish goals and record launch statistics (Klout)
- Two - Build - Create a Communications Guide - Take top 20 (or entire contact list) and search each platform - Join Groups and Pages - Plug into your real life community - Build in your marketing (email signatures, office signs, announcements
- Post regularly: education, value and relationship - Login to each account (20 mins/day) - Comment on others’ posts and share expertise - Respond to all comments - Lead by example
- This presentation will appear on our blog – tomorrow.