4. Branding is a Modern Day Necessity “About two years ago I realised I was no longer a person but a brand” – Martha Stewart
5. The Facts 6,500,000,000 people live in the world Can you imagine competing with that! Great brands = Identifiable icons Strong Simple Connections We SEE before we hear A picture = 1, 000 000 words
25. Make sure your Cow gets noticed! YOU = Package (even if you don’t think so) You CHOOSE your Package Capture your FLAVA = Essence of who you are
26. Brand Yourself with a Purpose Its up to YOU to create opportunities and build up your career. “They can’t hire you if they don’t know you exist” – Ana Carrilho Begin to think (and) act like a Brand. “Some people set trends, others follow trends” – Ana Carrilho Its all about the 3Ms - Maintenance, Management and (Forward!) Movement
27. “I Am The Brand” When was the last time you asked “What do I want to be? Taking Over The World 101 Will Smith’s family (VIDEO)
29. How do you share your Brand? By giving the world a clear and precise picture of who you are through: Show reels Profile and CV Website and social media Business cards, personal stationery
30. Do A Personal Brand Evaluation VALUE PROPOSITION = Give the world a clear and precise picture of who you are Who are you? What is your product? How are you special? How are you different from others? How can you demonstrate your trustworthiness, coolness, (fanbase anyone)?
31. Personal Brand Evaluation I am [...] I am known for [1, 2... things] By this time next year, I plan to be known for [...] New stuff I’ve learnt in the last 90 days includes [...] Important additions to my network in the last 90 days include [...]
32. Brand You Projects! Create a PERSONAL STATEMENT of 8 Words “If you can’t describe your position in eight words or less, you don’t have one” – Seth Godin Create a ONE PAGE AD for yourself Imagine people are shopping for your services
33. Brand You Projects! Do a VISION BOARD Create a visual picture of your ideal career Work proactively your CV My primary “CV enhancing activity” for the next 90 days is [...] My CV has improved from last year on this date in the following [...] ways
35. Be Really Good at What You Do You MUST be amazing! Being “damn good” and “useful” is not good enough. You MUST stand out How are you different – original voice, unique point of view ? Some ideas you care about deeply? Your skills MUST be no less than stunning Upgrade yourself constantly – Practice anyone?!
36. Sell Yourself(Shamelessly) WORK Hard(er) - Its up to YOU to create opportunities and build up your career. Create WORD of mouth, buzz “They can’t hire you if they don’t know you exist” – Ana Carrilho WOW with your profile – “We can help...!” Interface Talent Artist Kits and microsite
A brand is a “trust mark.” - Tom Peters“When you see people you identify - you identify with people that see you” – Top American judge that recently stopped the burning of the Quoran - recently on Larry King Live
“...I’m a corporation!” – Mariah Carey“...I’m a business, man” – Jay ZThey” aren’t in charge of our careers – and by extension our lives – anymore. We are.