1. Bring the fun of Karaoke to you
Anytime. Anywhere.
www.douyak.tv

2. The Problem
Source: User Survey based on 85 people

3. Market Size
Source: Google AdWords
From our survey, about 10% of KTV goers will search online,
Total available market = USD$21bn
Total addressable market = USD$2.1bn

4. The Challenge
• Licensing of content is difficult and
expensive
• Must understand what the users are
willing to pay for
• Advertising revenue alone is not enough

5. Our Approach
• Customer Discovery Model – Five Steps to
Epiphany, Steve Blank
• The Lean Start-Up Model, Eric Ries

6. Customer Discovery – Phase 1
Features: Turn on/off vocal, microphone, list of artists and
songs
What our users told us: Difficult to find artists and songs,
unappealing user interface
So we added search bar with auto-complete functionality and
revamped user interface

7. Customer Discovery – Phase 2
Added features: Search bar with auto-complete functionality,
organized artist list
What our users told us: not working on Internet Explorer, no
playlist, lack social interaction
So we supported all browsers, added playlist, implemented
Facebook Connect and Recommendation, launched Google
AdWords and Facebook Ads campaign

8. Customer Discovery – Phase 3
Added features: Playlist, Facebook Connect and
Recommendation, browser support
What our users told us: not enough songs, songs not up to
date, they want to upload songs
So we are going to let users upload songs, aggregate content
from other hosting websites like Tudou

9. Our Current Product
• Web-based Karaoke
• Currently streaming music videos from
YouTube
• Search song or artist name
• Playlist
• Facebook integration
DEMO

10. Site Usage Analytics

11. Go To Market Strategy
• Continue to provide Douyak.tv for free
under Digital Millennium Copyright Act
(DMCA)
• Continue to iterate and improve our
product
• License and monetize by region in a
year’s time

12. Business Model

13. Financial Projection
12000000
10000000
8000000
Total Expenses
6000000
Total Revenue
Net Profit Before Tax
4000000
Net Profit
2000000
0
0 1 2 3 4 5 6
-2000000

14. Funding Required
• USD$2,000,000
• Time period: 5 years
• Required for licensing and customer
acquisition in target countries
• ROI – 16x

15. Marketing Strategy
• Viral marketing
 Facebook Integration
 User Upload

16. Marketing Strategy
• Social media marketing
Facebook, Twitter, renren.com, blogosphere, P
TT Bulletin Board System

17. Marketing Strategy
• Facebook Ads

18. Marketing Strategy
• Google Ads

19. Whole Product
Credit
Songs
System
Collection
On/off
Recording
Vocal
DouyaKTV
Connect to
Intelligent social
Search networks
Song
Recommendation Playlist
Engine

20. Differentiation
• Social element (virality)

21. Differentiation
• Ease of finding songs (user experience)

22. Differentiation
• Personalized song collection
 Ability to upload and store own collection of
music videos
 Expand our database
Exclusive or interesting content creates a great
source of traffic
Obtain SEO for hard-to-find songs

23. Competition
• VS. Physical KTV (well-established, widely
adopted)
 Anytime. Anywhere. Affordable.
An alternative, not substitute
• VS. Karaoke software (no prominent player)
 No hassle of download/install
• VS. other online Karaoke service (no
prominent player)
 Original music videos

24. Founding Team
• Tianwei Liu (Singaporean): front-end and
back-end programming
• Samuel Li (Singaporean): front-end and
back-end programming
• Penny Ng (Malaysian): Graphics, UI design
• Fish Zhou (Chinese): Marketing

25. Exit Strategy
• Acquisition by online video platforms (to
monetize their videos)
 YouTube (Worldwide), Youku/Tudou (China), Nate
Video (Korea)
• Acquisition by label companies (to popularize
their music)
Sony Music Entertainment (Worldwide), EMI
Music(Hong Kong/Mainland China), Rock Records
(Taiwan)
• Acquisition by physical KTVs (to target a
different market segment)
 Premium/value-added service

26. Thank you!
Q&A

27. Special Thanks To …
1) Professor Tom Kosnik– The models learned from his GEM and NVC
classes help us formulate our business plan.
2) Professor Steve Blank – For his valuable time in providing consultant to
our business.
3) Mark Sin – For being our coach and judge and also providing feasible
ideas for our business.
4) Yee Gan – For being our coach and judge and also providing feasible ideas
for our business.
5) The NVC Teaching Team – For their interesting lessons which gave us
ideas on how to proceed with our business
Bibliography
1) 4 Steps to Epiphany – Steven Gary Blank
2) The Lean Start-Up Model – Eric Ries

28. Appendix

32. Target Market
• Chinese-speaking (can be easily expanded
to include songs of other languages)
• Like to sing
• Age 14-35

33. Value Proposition
• Karaoke-on-Demand
 Anytime. Anywhere.
• Intelligent Search Engine for Songs
Huge database of songs
 Auto-complete queries for easy search
• Integrates the social element of singing
Facebook Recommendation & Share
•Personalized Song Collection
Upload and store songs

34. Douyak’sFaceBook Fan Page