1. C I T Y C L U B
O F E U G E N E
Strategic Communications Plan
|Philippe Lazaro| ShannonTurner |TiffanyWan |

2. Mission

3. Key Publics
MembersSponsors

4. Problem

5. S O L U T I O N
Sponsors
Kit
Supplemental
Materials

6. Sponsorship kit
• Infographic
• Fact Sheet
• Document presenting specific events
Tactic
1

7. Internal materials
• Internal use guidelines
• Protocol for sponsor relations
Tactic
2
Storytelling and Sponsorships
How storytelling tactics can increase
the appeal of City Club of Eugene to
potential sponsors
For internal use by City Club of Eugene
Storytelling
In every story, the same pattern takes
place.A character has an ultimate goal,
but there are obstacles in his or her way.
The process of a character overcoming
those obstacles results in a story’s plot.

8. Update existing materials
• Facebook page
• Update the webpage for City Club sponsorships
• Update pre-forum/radio script
Tactic
3

9. Evaluation
Have we produced a sponsor kit and supplemental
materials that better communicate City Club’s
value as a platform of public discourse?

10. Short-Term
Medium-Term
Long-Term
• Gather data on City Club audience
• Implement revised radio script
• Add sponsorship-directed copy to the website
• Post sponsors logo graphic at every forum
• Conduct sponsorship/donor training for Board of Directors and volunteers
• Create an editorial calendar for regular Facebook and blog posts
• Continue to tailor radio script to reach out to radio listeners
• Implement storytelling strategies to acquire new sponsorships
• Strengthen sponsor relations

11. THANK YOU!