How to drive sales by creating a unique relationship with your community ? With 10 brands present on Facebook, L'Oréal Luxe provides several unique experiences on the social web to create a strong relationship with its communities. L'Oréal Luxe deeply integrates the "Social by Design" concept at the core of its strategies to convert fans into customers and drive conversions.We help its brands to imagine and build Facebook apps in order to reach their goals.

1. LUXU RY E X P E R I E N C E S
O N FAC E B O O K
How to drive sales by creating a unique
relationship with your community ?
A P R E S E N TAT I O N BY

2. O U R PA RT N E R S H I P W I T H L’ O R É A L LUX E
With 10 brands present on Facebook, L'Oréal Luxe provides several unique
experiences on the social web to create a strong relationship with its communities.
L'Oréal Luxe deeply integrates the "Social by Design" concept at the core of its
strategies to convert fans into customers and drive conversions.We help its brands
to imagine and build Facebook apps in order to reach their goals.

3. 1 P R I VAT E SA L E S

4. YVES SA INT LAU RE N T " DE VOTED TO FANS #1 "
Controversy, subversion have always been part of the Yves Saint Laurent DNA. For the
first time in the luxury history, Yves Saint Laurent allows Facebook fans access to the
magic of its world by creating an exclusive product for them.

5. E X P LO R E CO M M E N T
ORDER
Yves Saint Laurent deeply integrates innovation to share social avant-garde experiences with its
community. The “Devoted to fans # 1ʺ″ Palette reaffirms this strong bond by offering to more
than 350,000 fans a color palette for eyes. The limited edition of 1,650 copies were exclusively
available on Facebook. This Palette has been designed with codes of the social network.

6. S U CC E SS STO RY
U N I Q U E V I S I TO R S N E W FA N S
12,002 6,280
E N G AG E M E N T R AT E REVENUE
x2 € 80,275
WO R L DW I D E I M P L E M E N TAT I O N
UK
FRANCE
USA

7. 2 E XC LU S I V E G I V E AWAY

8. S H U U E M U R A TS U YA S K I N SA M P L E G I V E AWAY
Shu Uemura offered a digital store on Facebook to request free samples of its new
skin serum, Tsuya. There were 5000 pieces available via an easy-to-use application.
An original way to convert fans into customers.

9. PA I D & V I R A L , T H E R I G H T M I X
TO R E AC H I TS AU D I E N C E
To support this operation, we set up a
Facebook Ads campaign focused in recruiting
participants and fans through sponsored
stories. Thanks to the recommendation, the
social audience generated as many clicks as
classic display ads, allowing to divide the CPC
by 2 and multiply by 2 the number of fans
recruited. The Facebook advertising truly
allows you to accelerate the promotion of a
page through the virality.

10. S U CC E SS STO RY
O R D E R S I N 4 DAYS R E AC H
5,000 300,000
CO M M U N I T Y S I Z E E N G AG E M E N T R AT E
x2 73%
LO C A L I Z AT I O N
UK

11. 3 CO N S U M E R PA N E L

12. B I OT H E R M V I P PA N E L
For the release of its new anti-
ageing power, Biotherm offered to
its fans to become one of the 50
VIP panelists to tr y this new
serum before its launch. Via a
simple form, Biotherm could
identify its best ambassadors and
created a privileged relationship
with them.
After its recr uitment pha se,
Biotherm invited 5 lucky fans to
try the Blue Therapy Serum. So
each woman shared her Blue
Therapy experience in video via a
dedicated Facebook Application.
An original way to involve fans and
present your product. This social
experience combined online and
offline actions.

13. PA N E L I STS T E ST I N G & FA N S
RECRUITMENT F E E D B AC K T E ST I M O N I A L S
452 APPLICANTS 50 PANELISTS 5 AMBASSADORS

14. S U CC E SS STO RY
A P P L I C A N TS N E W FA N S
452 3,375
E N G AG E M E N T R AT E V I E WS O N YO U T U B E
x4 11,971
LO C A L I Z AT I O N
UK

15. 4 I N - STO R E E X P E R I E N C E

16. C AC H A R E L A M O R A M O R Q R CO D E CO U P O N S
Cacharel dared an ambitious digital strategy on Facebook with a brand personification which created a strong
emotional relationship with its community. They created awareness upstream and introduce an in-store
experience and let fans better experience the fragrance in real life.
Graphic Design by Dagobert

17. C AC H A R E L O F F E R S Q R CO D E
CO U P O N S TO I TS FA N S
Cacharel, in association with El Corte Inglès (spanish
stores), launched a campaign to let spanish fans discover
the “Amor Amor” fragrance. Thanks to the Tigerlily
“Coupons” solution, they could get an exclusive offer via
the official “Amor Amor” Facebook page. After filling
their personal details, fans received a voucher by email
including a customized QR Code.
A R O I - D R I V E N C A M PA I G N
Cacharel drives traffic to POS, could track each user and
identify these new customers. A efficient way to convert
fans into clients.

18. S U CC E SS STO RY
U N I Q U E V I S I TO R S USERS
34,105 9,728
CO N V E R S I O N R AT E N E W FA N S
10% 14,892
LO C A L I Z AT I O N
SPAIN

19. P R I VAT E SA L E S E XC LU S I V E G I V E AWAY
CO N S U M E R PA N E L I N - STO R E E X P E R I E N C E

20. NOW IS THE TIME TO STAND OUT BY BECOMING
A REAL SOCIAL MEDIA MAESTRO!
The Tigerlily Platform helps brands to easily drive their social marketing strategies. Used to
manage conversations and run effective campaigns across 60 countries, it optimizes your
large-scale actions by providing uniques experiences.
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