This was a presentation that was given on March 6, 2013. The presentation was designed to help National Weather Service offices along the border better use social media in cross border community building and information exchange.

1. Social Media along the Border
Tim Brice
NWS – El Paso
Virtual Border Conference
3/6/2013

2. Mexico Top 5 Growth

3. Internet Users

4. Smart Phone Growth

5. Top 5 Social Networks in Mexico

6. Create a list of Mexican tweeters

7. Search for keywords

8. Monitor Local Spanish Language
Media Facebook pages

9. Monitor YouTube

10. How to get started
See what words and hashtags are trending
Trendsmap.com

11. How to get started
Follow some Mexican weather related accounts:
@huracanconagua – SMN
@ClimaChih – SMN in Chihuahua
@conaguainforma - CONAGUA
@David_Korenfeld – Director of CONAGUA
@ConaguaBC – CONAGUA in Baja California
@Conagua_Sonora – CONAGUA in Sonora
@ConaguaCoahuila – CONAGUA in Coahuila
@Conaguariobravo – CONAGUA in Nuevo Leon
@Conaguatamaulip – CONAGUA in Tamaulipas

12. How to get started
Who do those accounts follow?

13. How to build community
Follow your local Spanish language media outlets

14. How to build community
Follow your local Spanish language media personalities

15. Tweet in Spanish
Serves the Spanish speaking communities on both sides of
the border
Can help start conversations
Helps to build community

16. Other Tips
Don’t be afraid to start a conversation
Ask your Mexico partners (EM’s, Media, Education) if
they are on Facebook or Twitter (or Google+)
Reshare and Retweet their information
Find out who your local Spanish language power
tweeters are
It will take time…

17. Questions ???
Tim Brice
tim.brice@noaa.gov
@timbrice17
about.me/timbrice
(575)589-4088