November 18th presentation to Golden State CMAA

1. Presentation for Golden State CMAA
Presenter: Tim Richardson
Email: Tim@TimRichardson.com
Twitter @TimRichardson

2. Take it up a Notch
“The difference between
the 100th and the top
ranking can be as little
as .7 of a second...

3. Take it up a Notch
… and as much as 5,300%
in income!

5. Survival 101: How to ride out the
recession
As appealing as bargains may be,
they can yield consequences in the
form of declining revenue and budget
shortfalls that ultimately result in
deteriorating golf facilities. Slashing
prices solely to gain immediate play
often leads to a deadly, downward
spiral.

6. A better course of action is to mimic
the tenets of the hospitality industry:
Place a premium on service and
value.

9. Better Team Work
“You can’t treat the member well until you
treat each other well first.”

10. Keys to Creating Great Teams
Hire slow, fire fast
Always be hiring

13. Keys to Creating Better Teams
Hire slow, fire fast
Always be hiring
Ongoing training

14. “One thing worse than training employees
and losing them is not training them and
keeping them!”
Zig Ziglar

15. Keys to Creating Better Teams
Zero tolerance policy for rudeness and disrespect
Establish probation period
Ongoing training

16. Thought About Training:
“One thing worse than training
employees and losing them is not
training them and keeping them!”
Zig Ziglar

19. Keys to Creating Better Teams
Empower Staff
 Hire for skills second

20. Attitude

21. “A pat on the back is a few vertebrae
removed from a kick in the pants but it
is miles ahead in results”

22. Attitude Adjustment
Lunch and Learn
TED Talks
Rewards and recognition
LinkedIn lessons

24. “85% of success in life is attributable to
the people skills and 15% to the
technical skills” Dale Carnegie

25. Spectacular Service

29. Service
Create a vision statement

32. Service
Celebrate going above and beyond
Institute name recognition policy
Empower staff

33. www.youtube.com/TimDRichardson

34. Service
Hire only housekeeping staff
Team approach

35. Service Teams
Service Quality
Product Quality
Research
Facilities
Spirit
Training

36. Innovation

37. Five Star Hotline
Proactive and Personalized Service
Share compliments
Praises for fellow employees
Improvements or suggestions

38. Key to making it work
Bench Mark
Easy to use
Publicized everywhere!

41. Benefits
Legitimized employee recogntion
Faster physical improvements
Special marketing information
Employee development

42. Future Shock
The illiterate of the future are not those that
cannot read or write, but those that cannot
learn, unlearn and relearn.
Alvin Toffler

45. b

60. “

63. Moore's Law:
The processing power of a
microchip doubles every 18
months while the halves every
18 months.

64. Gilder's Law:
The total bandwidth of communication
systems triples every twelve months

65. Metcalfe's Law:
The value of a network is proportional to
the square of the number of nodeswhile
the cost per user remains the same or even
reduces.

66. Richardson's Law:
The degree to which you can
understand any of these laws is
indirectly proportional to my ability to
have a intelligent conversation with
you.

67. “

68. (Community) Service

79. Why community service?
1. Employees’ gifts of talent and time can double donations
2. Volunteerism builds leadership and teamwork
3. Volunteerism attracts and motivates employees
4. Reinforces mission and values

80. Companies that don’t consider magnifying their
community footprint will be held accountable by future
potential employees.
Source: Mathew Paisner and Michael Saris
Altruhelp.com

81. Stay in School

82. 6 books related to your
position or profession

83. “Read, every day, something no one else is
reading. Think, every day, something no one
else is thinking. Do, every day, something no
one else would be silly enough to do. It is bad for
the mind to be always part of unanimity.” -
Christopher Morley

84. 6 audio or video learning
programs

85. 6 personal or
professional learning
events

86. 6 vacations per year

88. Exercise 6 days a week

91. Mayo Clinic Study – Obesity Trends in the US
This map shows the percentage of obese adults reported in the United
States (people with a BMI of 30 or higher, or those who are at least 30
pounds overweight) in 1990. The percentage has increased
dramatically over the past 2 decades.
This map show the percentage of obese adults reported in the United
States (people with a BMI of 30 or higher, or those who are at least 30
pounds overweight) in 2007. The percentage has increased
dramatically over the past 2 decades.

92. In the next 20 years, obesity could
contribute to more than 6 million cases
of type 2 diabetes
By 2030 treating preventable obesity-related
diseases are estimated to be
$66 billion a year.
 The loss in economic productivity
could be between $390 and $580 billion
annually.

93. 35.7% of American adults are obese.
The obesity rate for adults could top 44
percent by 2030
Approximately 1 in 3 deaths are obesity
related

94. 6 incremental
improvements:

95. Contact info:
Email: Tim@TimRichardson
Phone: 865-984-2700
Web : www.TimRichardson.com