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Recruiting successfully in the
Greater Toronto Area

by Toronto Training and HR

March 2014
CONTENTS
3-4
5-6
7-8
9-10
11-12
13-14
15-17
18-19
20-21
22-23
24-25
26-29
30-31
32-33
34-37
38-39
40-41
42-43
44-48
49-50

Introduction
Attracting the right quality and quantity
The process of recruitment
Getting selection right
An engagement-oriented recruitment approach
Trends in the Asia-Pacific region
Sourcing measures
Online recruitment
Social referrals
Open sourcing
Hiring prestigious directors
Workforce planning strategies
Recruitment impulses
Skills mismatch
Mistakes
Fundamental questions
Key factors
Cultural fit
Recruiting topics for 2014
Conclusion, summary and questions

Page 2
Introduction

Page 3
Introduction to Toronto Training
and HR
Toronto Training and HR is a specialist training and
human resources consultancy headed by Timothy Holden
10 years in banking
15 years in training and human resources
Freelance practitioner since 2006
The core services provided by Toronto Training and HR
are:
Training event design
Training event delivery
HR support with an emphasis on reducing
costs, saving time plus improving employee
engagement and morale
Services for job seekers
Page 4
Attracting the right quality
and quantity

Page 5
Attracting the
right quality
and quantity

• Factors which attract
• A collection of benefits
• Positive employer
brands
• Building a positive
employer brand
• Tools for branding
• Going beyond minimum
requirements

Page 6
The process of recruitment

Page 7
The process of
recruitment

•
•
•
•
•
•
•

Job analysis
Job description
Selection criteria
Selection methods
Method of application
The job application
Advertising the vacancy

Page 8
Getting selection right

Page 9
Getting
selection right

•
•
•
•

Steps to take
Improving interviews
Things to avoid
Appointing the right
candidate

Page 10
An engagement-oriented
recruitment approach

Page 11
An
engagementoriented
recruitment
approach

• Visibility or quality
• Lack of engagement on
a personal level

Personalize every
communication
Throw the job being filled
out of the window
Identify gaps between
what is and what could be
Build a value proposition
unique to the candidate
Know when to back off
Page 12
Trends in the Asia-Pacific
region

Page 13
Trends in the
Asia-Pacific
region

•
•
•
•
•

Why people join
What has little impact
Why do people leave
Talent shortfalls
Sourcing strategies

Page 14
Sourcing measures

Page 15
Sourcing
measures
1 of 2

• Alumni
• Applicant tracking
system
• Blogs
• Career site
• Custom campaigns
• Direct applications
• Email
• Employee referrals
• Events
• Industry groups
Page 16
Sourcing
measures
2 of 2

•
•
•
•
•
•

Job aggregator
Job boards
Pay-per-click
RSS
Search engine
Social media

Page 17
Online recruitment

Page 18
Online
recruitment

• Definition
• Pluses and minuses of
Web 2.0
• Implications of Web 2.0
for recruitment
• Adaptation
• Web 3.0
• Implications of Web 3.0
for recruitment
• Today’s market
• Value of online
recruitment
Social referrals

Page 20
Social
referrals

• What is a social
referral?
• Example
• Steps to take

Page 21
Open sourcing

Page 22
Open sourcing

•
•
•
•
•

Dice Open Web
Swoop Talent
Entelo
Gild
TalentBin

Page 23
Hiring prestigious
directors

Page 24
Hiring
prestigious
directors

•
•
•
•
•

Benefits
Costs
Board prestige
CEO prestige
Gain or loss

Page 25
Workforce planning
strategies

Page 26
Workforce
planning
strategies
1 of 3

• Stay ahead on
workforce projections
• Build a solid pipeline of
potential candidates
• Partner with outside
groups
• Build relationships with
hiring managers
• Provide temporary
labour to fill open
positions in the short
term
Page 27
Workforce
planning
strategies
2 of 3

IMPROVE HIRING PROCESSES
• Develop an employer brand
• Know exactly where to find
the best candidates
• Test for skills
• Check cultural fit
• Reorganize the recruiting
team
• Tweak the interview process
• Commit to speedy hiring
Page 28
Workforce
planning
strategies
3 of 3

MEASURES
• View departmental data
• Track external data
• Anticipate retirements

Page 29
Recruitment impulses

Page 30
Recruitment
impulses

• Using your gut
• Recommendation reflex
• Doing all the talking

Page 31
Skills mismatch

Page 32
Skills
mismatch

• Traditional
• Hybrid

Job mismatch
Job for coast savings
Job for market needs
Jobs reflect infinite
combinations
May become standard
jobs

Page 33
Mistakes

Page 34
Mistakes
1 of 3

• Loss of revenue
• Bad team dynamics
• Organizational
alignment goes wrong
• Loss of funds
• Cost benefit analysis
• Hiring is expensive

Page 35
Mistakes
2 of 3

WHY?
• Hiring decisions based on
an applicant’s skill levels
alone
• Asking bad behaviourbased interview questions
• Assessing an applicant’s
level of motivation
incorrectly

Page 36
Mistakes
3 of 3

WHY?
• Thinking that all past
behaviour is a good
predictor of future
behaviour
• Believing that untrained
interviewers can
consistently make good
hiring decisions

Page 37
Fundamental questions

Page 38
Fundamental
questions

• Will the candidate
actually leave his or her
employer to join the
new organization?
• Is the candidate the
right fit for the
organization?
• Is the organization the
right fit for the
candidate?

Page 39
Key factors

Page 40
Key factors

•
•
•
•

Current employer
Other employers
Family
Mentors, confidants,
network and social
media

Page 41
Cultural fit

Page 42
Cultural fit

• Capabilities
• Achievement
• Skills and experience

Page 43
Recruiting topics

Page 44
Recruiting
topics for
2014 1 of 4

• Hiring more productive
employees
• Prioritizing jobs for
hiring
• Develop targeted hiring
programs
• Referrals
• Predictive analytics
• Confront the doubters
• Shift to algorithmdriven decision-making
Page 45
Recruiting
topics for
2014 2 of 4

• Mobile platform
capability
• Employer branding
• Ramping up your hiring
capability
• Improve candidate
selling techniques
• Assessment can no
longer be ignored
• Bolster competitive
analysis and
competitive intelligence
Page 46
Recruiting
topics for
2014 3 of 4

• Add personalized
recruiting for landing
difficult candidates
• Update university and
college recruiting
programs
• Integrate contingent
labour
• Video interviews
• Consider technology
substitutes
• Improve internal
movement
Recruiting
topics for
2014 4 of 4

• Look at centralized
hiring
• Address the upcoming
shortage of recruiters
• Consider incentives for
corporate recruiters
• Hire strategically
• Revisit workforce
planning
• Update approaches
around retention
Page 48
Conclusion, summary and
questions

Page 49
Conclusion, summary and
questions
Conclusion
Summary
Videos
Questions

Page 50

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