This document discusses four secret treasures of social media: 1) The hidden value of a Facebook fan which can expose your business page to that fan's average 135 friends through their newsfeed. 500 fans could potentially reach over 67,500 people. 2) Maximizing the real estate on your Facebook business page, including using the new larger cover image and app thumbnails to promote calls to action. 3) How having a LinkedIn profile can improve your website SEO by allowing others to endorse your skills and expertise and generate quality backlinks. 4) An invitation to join the author's Facebook pages for more social media tips and training.