SlideShare una empresa de Scribd logo
1 de 82
S.E.O. & Adsense Optimization DAY 1
Welcome ,[object Object],[object Object],[object Object],[object Object]
Seminar Objectives: ,[object Object],[object Object],[object Object]
Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals  to make  $$$  on the  Internet ,[object Object],[object Object],[object Object],[object Object]
What is Adsense/Adwords?   ,[object Object],[object Object],[object Object]
Adsense  ,[object Object],[object Object]
Adwords ,[object Object],[object Object]
The 3 Views   ,[object Object],[object Object],[object Object]
Visitor View ,[object Object],[object Object],[object Object]
Visitor View Poor aesthetics & content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visitor View  Great site ,[object Object],[object Object],[object Object],[object Object]
S.E.O. (Bot view) ,[object Object],[object Object]
Adsense View ,[object Object],[object Object],[object Object]
DESIGN A WEBSITE  FOR PROFITABILITY  (TRAFFIC MONETIZATION)   ,[object Object],[object Object],[object Object],[object Object]
Websites overall goals ,[object Object],[object Object],[object Object],[object Object]
Exposure to traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How google ranks sites   ,[object Object],[object Object],[object Object],[object Object]
What can S.E.O. do for you? ,[object Object],[object Object],[object Object],[object Object]
S.E.O. On page 1   ,[object Object],[object Object],[object Object],[object Object]
On Page 2 ,[object Object],[object Object],[object Object],[object Object]
On Page 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
On page 3.1 Density of Top 10 SERP for any keyword
On page 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
On page 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On page 6 ,[object Object],[object Object]
On page 7 ,[object Object],[object Object],[object Object],[object Object],[object Object]
On page 8 ,[object Object],[object Object],[object Object],[object Object]
On page 9 ,[object Object],[object Object],[object Object],[object Object]
On page 10 ,[object Object],[object Object],[object Object],[object Object],[object Object]
On page 11 ,[object Object],[object Object],[object Object]
On page 12 ,[object Object],[object Object],[object Object]
Off Page How google views your site
Off page 1 How links affect PR   ,[object Object],[object Object]
Off Page 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off Page 2.1
Off Page 2.2
Off page 2.3
Off Page 3 Factors effecting link value   ,[object Object],[object Object],[object Object],[object Object]
Off Page 3.1 ,[object Object]
Off Page 4 Trust rank ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off Page 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Off Page 5.1
ADSENSE SET UP ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADSENSE SET UP 2 “ Ad styles ”
ADSENSE SET UP 3 Blending / Ad Colours ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADSENSE SET UP 4 ,[object Object],[object Object]
ADSENSE OPTIMIZATION  SEO vs Traffic vs Adsense  ,[object Object],[object Object],[object Object]
ADSENSE OPTIMIZATION 1 ,[object Object],[object Object],[object Object]
ADSENSE OPTIMIZATION 1.1
ADSENSE OPTIMIZATION 2 ,[object Object],[object Object]
ADSENSE OPTIMIZATION 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADSENSE OPTIMIZATION 4 ,[object Object],[object Object],[object Object],[object Object]
ADSENSE OPTIMIZATION 5 ,[object Object],[object Object],[object Object]
ADSENSE OPTIMIZATION 6 “ Strategies”   ,[object Object]
ADSENSE OPTIMIZATION 7  “Strategies” ,[object Object]
ADSENSE OPTIMIZATION 8  “Strategies” ,[object Object],[object Object]
ADSENSE OPTIMIZATION 8.1 “Strategies” ,[object Object]
ADSENSE OPTIMIZATION 8.2 “Strategies” ,[object Object]
ADSENSE OPTIMIZATION 9 “ Strategies” ,[object Object],[object Object]
ADSENSE OPTIMIZATION 10  ”Strategies” ,[object Object],[object Object]
ADSENSE OPTIMIZATION 11 ”Strategies” ,[object Object],[object Object]
ADSENSE OPTIMIZATION 12  “Strategies” ,[object Object],[object Object]
ADSENSE OPTIMIZATION 12.1 ”Strategies” ,[object Object]
Keyword analysis   ,[object Object],[object Object],[object Object]
Keyword analysis 1 “For traffic” ,[object Object],[object Object]
Keyword analysis 2   “For traffic” ,[object Object],[object Object]
Keyword analysis 3 “For SERP/SEO”   ,[object Object],[object Object],[object Object],[object Object]
Keyword analysis 4 “ For revenue ” ,[object Object],[object Object],[object Object]
Site utility   ,[object Object],[object Object],[object Object]
Site utility 1 ,[object Object],[object Object],[object Object],[object Object]
Getting Started   “ Principles and Strategies ” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started  1 “Register a Domain name”   ,[object Object],[object Object],[object Object]
Getting Started  2 ,[object Object]
Set Up Hosting   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking and development tools/software  ,[object Object],[object Object],[object Object],[object Object]
Tracking and development 1  tools/software ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking and development 2  tools/software ,[object Object]
EXIT STRATEGY   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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S E O & Adsense Optimization

Notas del editor

  1. Welcome and congratulations .. First steps to cyber passive income … excited to share .. Great co speakers! Rules for seminar … teach and then talk ( video) … not seen sit at the back …. Extra help sit with steph…. Pls save questions by writing them down and I will take them at the end of each section …. Interruptions $5 … breaks…. Any Questions before we begin.
  2. You cultivate flowers(websites) attracting bees (traffic) who in turn make you honey (money)
  3. (stickiness concept) (click through rate)
  4. 4 to 7% .. Depends on visibility .. I use 4.2 ;)
  5. I buzzed around town in my new bug
  6. 50 to 100 kb http://www.gorank.com/seotools/ http://www.ranks.nl/tools/spider.html Anchor – on page-same page text link, adds connectivity and increases kwd density
  7. http://www.gorank.com/comparetop10.php?keyword=real+estate&engine=google&Submit=Compare+Top+10+Results
  8. http://www.touchgraph.com/TGGoogleBrowser.html
  9. Note PR 7 Name appears as “Layouts” why?
  10. http://www.acmetech.com/tools/adsense-preview/index.php?
  11. http://www.acmetech.com/tools/adsense-preview/index.php?
  12. http://www.google.ca/search?hs=HXz&hl=en&safe=off&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&q=www.followsteph.com+-site%3Awww.followsteph.com&btnG=Search&meta=
  13. One site per account
  14. Google b’ming (Miserable failer)
  15. www.huston--website---design.la
  16. http://inventory.overture.com/d/searchinventory/suggestion/
  17. Trampoline and rock metaphor Nameboy (just don’t buy there)
  18. (core name) (next year they get you or bundles)
  19. http://www.symbiotic.com/astracker/index.php http://www.seochat.com/?go=1&option=com_seotools&tool=30&url=www.symbiotic.com&keyword=adsense+keywords&dcrange=0&cl=en&toolsubmit=Submit http://www.seochat.com/?tool=7&option=com_seotools&hl=en&ie=UTF-8&oe=UTF-8&q=allinurl%3Aadsense&result_mode=pagerank&num=1000 http://www.seochat.com/?tool=7&option=com_seotools&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=allintitle%3Aadsense&result_mode=pagerank&num=1000&btnG=+++Search+++ http://www.seochat.com/?tool=7&option=com_seotools&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=allinanchor%3Aadsense&result_mode=pagerank&num=1000&btnG=+++Search+++ https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends https://adwords.google.com/select/KeywordToolExternal
  20. * 2010