The Changers Eu Social Media And The Impact On Business Communications And Public Relations (Tin180 Com)

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Social media and the impact on business communications and public relations Case: TheChangers.eu Not just another climate change campaign for 30 September 2008 Ogilvy Public Relations Laure Van Hauwaert – Tomas Sweertvaegher

The client ,[object Object],[object Object],[object Object],[object Object],[object Object]

The request ,[object Object],[object Object],[object Object],[object Object],[object Object]

The target group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approaching the target group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The campaign concept ,[object Object],[object Object]

There are Changers and there are Unchanged ,[object Object]

Due to the irresponsible behaviour of Unchanged and the effects of climate change the world is grey and dull…

By taking responsibility for their actions Changers can make the world full of life…

Targeted banner campaign in 22 EU countries…

New EU communications ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],New EU communications

Traditional EU communications ,[object Object],[object Object],[object Object]

Presentation of TheChangers.eu ,[object Object]

How the game builds a community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outcomes : changing behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ogilvy Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Tomas Sweertvaegher Account Manager O gilvy Public Relations Worldwide, Brussels +32-02-545 65 47 [email_address]

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