The document discusses how social media tools like Facebook, LinkedIn, Twitter, MySpace and blogging can be used to build a business. It provides key statistics about the size and demographics of major social networks and explains how businesses can connect with customers through a social media presence. The company Tin Cans Unlimited is also introduced as offering experience using social media for marketing in the digital age.

1. Using Social Networking Tools
to Build Your Business
Tin Cans Unlimited, LLC

2. Welcome

3. What i S i l M di ?
Wh t is Social Media?

5. Facebook
• According to Facebook, there are more than 200 million
Facebook users with over 100 million users l
F b k ith illi logging i
i in
daily.
• If Facebook were a country, the number of users would be
the
th equivalent of th fifth most populated nation in the
i l t f the t l t d ti i th
world, behind China, India, the United States, and
Indonesia.
• More women use F
M Facebook, regardless of age.
b k dl f
• Facebook’s growth is with users over age 26, with the
majority of the growth coming from users 35 to 44 years of
age.
• A business presence on Facebook will help merchants
connect in a personal way with huge segments of the
buying bli
b i public.

7. Facebook

8. Facebook

9. Facebook

10. Facebook

11. Facebook

12. Facebook

13. Facebook

14. Facebook

18. LinkedIn
• Who?
– Adults, professionals, sales reps, job
seekers, business communities
• Why?
– Making connections and recommendations;
creating communities, gathering leads
• How?
– Easy and free to set up for basic membership

19. LinkedIn
• On Aug. 12, 2009, LinkedIn registered its 45 millionth
user. (LinkedIn s
user (LinkedIn’s Marketing Project Manager tweeted this
news!)
• According to comScore, LinkedIn gets over 16 million
unique visitors each month
month.
• The average LinkedIn user is 39 and makes $139,000 a
year. About 90,000 users are chief executive officers, and
nearly half a million others occupy another job in the C
C-
suite.
• BMW, American Express advertise on LinkedIn. Microsoft,
Target,
Target eBay and L’Oreal pay upwards of $10k per month
L Oreal
to search LinkedIn profiles for job candidates.

21. LinkedIn

22. LinkedIn

23. LinkedIn

24. Twitter
• Twitter has more than 6 million registered users, but the
site has more than 14 million regular visitors per month
month.
• eMarketer projects that those numbers will double by the
end of this year to 12.1 million users, and grow another 50
percent in 2010 to bring the service to a total audience of
roughly 18 million registered users.
• The passive Twitter audience – people who don’t actually
tweet,
tweet hence accounting for the difference between traffic
and users – will likely continue to grow, much in the way
that blogs have over the past decade.
• People who don’t tweet themselves will visit the Twitter
don t
profiles of friends, family, or their favorite celebrities -- and
access that information in different ways.

25. Twitter

29. Twitter

30. MySpace
• With more than 100 million users, MySpace is roughly half
the i
th size of F
f Facebook.
b k
• MySpace is owned by Fox Interactive Media (a sister
company of the Fox News Channel)
• MySpace makes money via advertising – the service
collects user information and uses behavioral targeting to
determine which ads are shown to users.
• Median reported user age is 26, though site is best-known
for its teen-age users and musicians. (Presidential
campaigns and political groups ranging from the John
Birch S i t t th
Bi h Society to the ACLU maintain profiles on th
i t i fil the
service.)

33. digg

34. Blogging
• Early blogs were a combination of online diaries or
journals,
journals email lists and “threaded” discussion forums
threaded forums.
• The Drudge Report is one of the first “news” blogs.
• Evolved from “what’s new” pages on personal sites to
commercial bl software such as Bl
i l blog ft h Blogger, W dP
WordPress,
Movable Type and LiveJournal.
• Blogging took off when tools made it easy to combine
personal j
l journals with li k t others – permalinks,
l ith links to th li k
trackbacks, blogrolls.
• Today, blogging is intertwined with news media and social
media, as celebrities, news reporters and anchors,
di l b iti t d h
columnists and politicians not only blog, but share their
blogs via Facebook, Twitter and other social media.

36. Blogging

41. Integration
• All forms of media must support one
pp
another!

42. Integration

50. But WAIT…there is more!

51. About Tin Cans Unlimited
• Our decades of experience in
communication management, public
relations and publishing extended to
p g
Internet development more than 25 years
ago, with some of the nation’s first
commercial, media and non-profit
websites.

60. String Theory
• Visit our blog, “String Theory,” at
blog String Theory
www.tincansunlimited.com for the latest
thoughts and concepts on marketing in
g p g
the digital age.
• Visit us on Facebook
• Follow us on Twitter @tincansllc
• Connect with us on LinkedIn

61. www.tincansunlimited.com
@
@tincansllc
Facebook
• laura@tincansunlimited.com
@ • j @
jeff@tincansunlimited.com