1. Main Influences
Tina Hartnell

2. See track think train…
This advert has influenced my work
because of the use of a life like
situation which starts off by being
positive and happy and then ends in
a danger being implied. This advert
also uses both male and female adult
and children actors therefore
suggesting that the intended
audience is anyone and that anyone
can be affected by this danger. I also
like the use of the logo at the end of
the advert which I will use in my
advert because it show the legitimacy
of the advert and campaign. I also
think that the way the camera goes
round each of the characters
introduces them and makes the
audience feel more empathy for

3. Girls night out…
This advert will influence my advert for
many different reasons. Firstly the use of
dark negative lighting as this creates more
tension within the scene. I would also like
to use a female teenage actress as my
main character as this shows the naivety
of this age group and gender. I would also
like to show the girl getting ready for a
night out however I would not have the
destruction of the outfit as I feel this would
be better placed further on in the advert. I
generally like how seeing the girl in her
underwear suggests her naivety and
powerlessness with regards to the
situation. This advert also uses images
such as the sick which would make people
look away and be disgusted because it
would make them question there own
actions.

4. Live with it…
I would like to take influence from this
adverts graphic imagery as I feel this would
hit the intended audience hard and shock
them into realization of the dangers
regarding binge drinking. This advert also
seems to have a negative feel to it
throughout the advert so this is something I
would like to achieve for my advert.
I also like the way that this advert takes
everyday situations such as cleaning your
teeth or being at work which everyone can
relate to. The camera shots are another
thing I would like to take influence from as I
like how they show the whole scene from
interesting views as shown in the screen
shot so even if a person sees only part of
the advert they are likely to recognize or
guess what its about.