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Idea warwick conf j uly 10
- 1. Where next for Tobacco Control? Justine Wilkinson Tobacco Control Manager 8 July 2010
- 2. South Tyneside • 46% of residents live in the most deprived areas of England • Health inequalities gap = 8 years • Reducing health inequalities by reducing smoking, obesity and alcohol harm is a top 10 LAA priority objective • About 33% of the population smoke South Tyneside
- 3. South Tyneside Tobacco Alliance • Current approach of the Alliance Key issues were: • Inconsistent support • hasn’t really taken an integrated approach • felt a fresh approach with new ideas and people was needed • Keen to use Think.
- 4. Aim: To deliver a tangible and practical innovation workshop: • Reenergising STTA and wider partners in tobacco control • Encouraging free and creative discussions around tobacco control • Creating high impact changes and creating compelling key actions to achieve tobacco control –During pregnancy –In high prevalence communities –By routine and manual workers –By children and young people
- 5. Aim: To deliver a tangible and practical innovation workshop (cont…) • Learning and utilising innovation tools and behaviours that delegates can apply in their current role • Understanding how different people think and how they approach creativity • Learning how to assess and consolidate ideas • Getting the group to sign up to key actions after the workshop
- 6. What did we do • Key was getting the right mix of people • Allocated 30 places • Used suggested list from 10 high impact changes as a start • Used a themed matrix • Phoned around to recruit in low uptake areas
- 7. Preparation • Clear about what wanted out of the session • Worked to get a good mix / balance of people • Briefing sheets – understanding the scale • Agreed to frontload the session • Event management • Preagreed groups
- 8. The session • Really good uptake – new people • 33 people attended • Good networking opportunity • Good atmosphere • Sessions went smoothly • Pm was less well attended • Took photos / DVD as evidence
- 9. Outcomes • Updated and refreshed contact list • Named people to go to in key organisations • Raised the profile of tobacco • Quick wins • Ideas for themes
- 10. Themed Ideas Routine and Manual Workers • Buddy system • Credit union contributions for money saved • Team building (smokers/non smokers needs) • Health champion in WP trained to level 1 Community • Community reward on achieving target – community • Neighbourhood garden – distraction • 1 stop shop in neighbourhoods • Community mentors (successful quitters)
- 11. Themed Ideas Young People • YP voted by peers as influencers trained up to guide peers • Songs / music /concert • Age progression Pregnant Women • Peer support • Concept of humanising the unborn baby
- 12. Lessons Learnt • Don’t underestimate preparation time • Be clear about what you want out of it • Frontload the session • Make contact with people after the event • Have some quick wins to keep people interested
- 13. Thank you
Notas del editor
- Population estimate 151,000 Early death rate from heart disease and stroke has decreased markedly Early death rate from cancer has decreased faster than the England average COPD is high and rising Reducing no of R&M workers who smoke and strengthening TC is a 2010/11 must shift Increasing early identification of COPD, and people at high risk of CVD is a 2010/11 must shift
- Strong support up to and including Smokefree legislation, dropped off, picked up then starting to dwindle (PCT and LA restructures haven’t helped) People happy to do a bit but very much in isolation TA needed to be invigorated, new members, new ideas, generate interest Contacted IDEA and asked if we could have THINK for innovation session based on December event Agreed and took place very rapidly
- Had lengthy discussion with Think about what we wanted out of it – this was very important and Think listened. Time is precious and we very often don’t get the luxury of being able to think and be creative
- - under representation from CYP
- Quick win / big idea for each of the 4 themes Briefing sheets for Think – not from the area – needed to understand the scale of the problem Frontload – conscious that a full day is a big ask – many people stay for the Am so have to be pragmatic and get as much from them as possible – no formal coffee break, late lunch Demonstrates to partners that taking a professional approach People were mixed and placed away from their usual field of work
- Lots of new faces Good buzzy atmosphere Confident in facilitators who kept it focused and on time
- Contact list available electronically – new distribution list already put to use eg lobbying people to contact MP for point of sale Able to identify expertise QW – brief advice, 2nd hand smoke, action plans