This is an attempt to put some good, and poor practice together on sustainability communications, in PowerPoint/PDF. It's a presentation I am using later this week with my class at Birkbeck, University of London, for a couple of upcoming talks. It makes sense if you click on the links. It's better heard but should make some kind of sense. Let me know if not.

1. Sustainability/CR Reporting,
Communications and Social Media:
Trends, the business case, and getting it
wrong - and right, in 14 slides
Toby Webb, February 28 2013
Toby.webb@stakeholderintel.com
Tobywebb.blogspot.com

2. Why do authentic
communications matter
in 2013?
Here's one very good reason

3. The J&J Credo

4. The numbers do not lie

5. Good CR/ Sustainability Reporting

6. Mediocre CR/ Sustainability Reporting. But why?

7. Social Media: What not to do…

8. A bad mistake, more here

9. A recent campaign, more here

10. Getting Social Media Right

11. Getting Social Media Right

12. The 15 New Rules of Authentic
Global Sustainability and CR
Communications
And a longer version, with examples

13. Still the ultimate sustainable business ad?
Still the ultimate sustainable business ad?

14. Further reading
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-
statements-september-2012
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
www.ethicalcorp.com / www.stakeholderintel.com
http://tobywebb.blogspot.co.uk/
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-
and-communication-teams-involved-in-sustainabilitypdf
Contact me: Toby.Webb@stakeholderintel.com