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The biggest CR and sustainability event in Europe returns


                          12TH ANNUAL!
                     The Responsible Business Summit 2013
                                V


Corporate responsibility in 2013:
Why it's essential and                                                       HEAR FROM THE FOLLOWING
                                                                             INTERNATIONAL BUSINESS LEADERS:


how to make it pay                                                           Daniel Franklin
Collaboration • Stakeholder Engagement • Trust•                              Executive Editor
                                                                             The Economist
Supply Chain • Resource Constraints
7TH–8TH MAY 2013  THE NOVOTEL WEST, LONDON, UK
INNOVATION  BEST PRACTICE  INTERACTIVITY  FOCUSED DEBATE                  Jeremy Darroch
                                                                             Chief Executive Officer
                                                                             SKY
www.ethicalcorp.com/rbs
                                                                             John Sauven
 Collaboration with key stakeholders – Find out how post                    Executive Director
   RIO +20 corporations can come together alongside civil society, nGO and   Greenpeace UK
   government to successfully address long term corporate responsibility
   and sustainability challenges.
 Resource scarcity in 2020 – Learn the steps required right now             Fiona Kendrick
   to create a clear and coherent business model in response to a more
                                                                             Chief Executive Officer
   resource-constrained world                                                Nestlé UK
 Drive supplier performance – Frontline supply chain
   engagement to enable ethical sourcing. Build brand reputation and
   achieve environmental performance targets
                                                                             Jane Griffiths
 Human rights in action – how to embed the Ruggie Principles                Company Group Chairman
                                                                             Janssen
   into corporate management systems
                                                                             Pharmaceuticals
 Behavior change through consumer engagement
   – Learn how companies can grow a green consumer market
                                                                              5 Chief Executive Officers
GOLD SPONSOR:        CO-SPONSORS:                   OFFSET PROVIDERS:         20+ unique workshops
                                                                              60+ Speakers from Europe, Middle East,
                                                                                uSA and Asia
                                                                              500 attendees
                                                                              10+ hours of quality networking time
YOUR EXPERT SPEAKERS INCLUDE:
Unrivalled choice, with all the issues you want to hear about. Guaranteed!


Join me and 500+ senior attendees including 50+ expert
speakers as we discuss how to reshape business to meet
the social and environmental challenges of the future

In the past twelve months, social and environmental             You can expect to hear from leading figures working
responsibility has once again been a key issue for business.    for Oxfam, Ethical Trading Initiative, European
Key stakeholders may not call it CSR and sustainability but     Commission and Institute of Human Rights
make no mistake, it is what they are talking about. It’s the    and Business – hear them discuss in our breakout
customer who wants to know if the cocoa farmers got a           sessions how to move collaboration with corporations
decent wage. Maybe they want to be reassured their              to the next level.
precious stones aren't “blood diamonds. An nGO leading         By 2030 the world's population could rise by up to a third.
a campaign to boycott your brand because of tax                 Demand for food and energy will rise by 50% and fresh
contributions to society. It’s the major news outlet            water by 30%. The impact is being felt now. Increased
highlighting human rights abuse in your supply chain.           competition for resources is forcing corporations to
At stake is your reputation and profitability. we have seen     rethink how they use water and agricultural land. The
record fines handed to companies: BP $3–$5 billion fine for     severe erosion of public trust following the credit crunch
deep-water horizon. hSBC nearly $2 billion for failing to       and successive scandals involving major corporates
prevent its banks being used by criminal enterprises and        means a ground shift in how companies engage with
rogue states. CEO’s from major multinationals such as G4S       their core consumer base.
and Barclays have suffered the ignominy of being dragged        You’ll also be able to cherry pick your own priorities from the
through house of Commons select committees and uS               20 breakout sessions covering the most critical CSR issues
congressional hearings.                                         – the topics have been chosen after months of in-depth
This isn’t to say the conversation is a purely defensive one.   research and consultation with your colleagues and peers.
CSR and sustainability is an opportunity driven agenda. The     The focus this year is putting you at the heart
summit will show how you can embed CSR to enhance your          of the summit experience not the speakers.
brand reputation and profitability. Just ask brand leaders      with this in mind you’ll enjoy a highly interactive
such as Unilever, Procter and Gamble and Marks                  experience combining live polling, Twitter feeds, question
and Spencer. Their business success has been                    time debates, roundtable discussions, 90 second speaker
intertwined with their brand reputation as socially and         pitches and more – to ensure you get the most from the
environmental responsible companies.                            two days learning.
Competitive spirit, corporate self-interest and a               In short, this event is a one-stop shop for all your CSR
responsible approach can co-exist. 92% of multi-                and sustainability best practice needs. You’ll have an
national company CEOs believe sustainability will               access-all-areas pass to two days of interactive learning;
be important to the future success of their business.           knowledge and know-how from world class speakers, plus
The challenges ahead are formidable but not                     a one-off chance to meet keys leaders from the world of
insurmountable. They require three main aspects.                business, media and nGO’s.
Multi-stakeholder collaboration, response to resource           It really is the un-missable event of the year, and I look
constraint and the restoration of corporate trust.              forward to meeting you on 7 – 8 May 2013 in London.
 In the post RIO +20 world the need for collaboration has
 never been greater. Successive summits in the past twelve
 months from Durban to RIO to Doha have failed to reach
 any global government consensus on how to progress the
 sustainability agenda. Corporations on the other hand have                             Steven Wilding
 made significant progress working with nGO, industry                                   Conference Director
 associations, government even competitors.                                             Ethical Corporation
Hardhitting keynotes + In-depth workshops + Excellent networking opportunities


                                 The numbers show we're
2,086
Number of attendees
                                 the centre of the community
                                 90% of the FTSE100 are part of our community.
                                 we're trusted around the world: Representatives from    45 different countries
in the last 5 years              have met at Ethical Corporation events in the last year.

                                 In the past 15 years, over   10,000people have attended Ethical Corporation
                                 conferences.

                                 Senior execs to learn from!   73% of our attendees are Managers or more senior.
                                 75% of the FTSE100 have attended our conferences.
                                   bb
                                      “Ethical Corporation is one of the most valuable resources of
                                      business information on sustainability”
                                      – Joaquim Croca, head of CR Performance and Reporting, Vodafone

                 Maijor
                  c sion              “Thought provoking and inspiring lectures. high tier participants and
                 de
                      k o rs
                  mtae reom!          superb engaging action”
                  inh                 – Daniella Prusky, Director, CR, Sion
SENIORITY
I Senior Managers: 18%                “Ethical Corporation brings together the no-nonsense critical
I Managers: 35%                       approach to sustainability with business-savvy information”
●I Directors: 22%                     – Ramon Arratia, Sustainability Director, InterfaceFLOR

●I Vice Presidents: 4%                “The Responsible Business Summit was very informative and helped
I CEOs: 4%                            me in reviewing our CR strategy.”
I Other: 17%                          – Tea Lindfors, CSR Manager, Amer Sports

                                      “Ethical Corporation brings together the best in business to make
                                      a difference The wide variety of presenters and excellent facilitation
                                      made the Responsible Business Summit a useful insight into our
                                      customers’ challenges”
                                      – Jeff Swartz, Former CEO, Timberland




                       r tio y
                  Atetnaulnal
                  in r
                   event!
LOCATION
●I Mainland Europe: 30%
●I uK: 59%
●I north America: 4%
●I Other: 7%

                                                                                                        bb
Hardhitting keynotesavailable – forward this brochure to your colleagues!
   Group discounts + In-depth workshops + Excellent networking opportunities



BRAND NEW                           In response to feedback we have totally revamped
                                    the standard conference format to deliver the

FORMATS                             most interactive and value-added summit to date.



FOR2013                             Gone are the PowerPoints and perpetual stream
                                    of plenary presentations.

    Issue-Based Roundtables
1   Each roundtable with a maximum ten people will discuss our agenda topics. notes in the form
    of bullet points will be taken on a flipchart, summarised afterwards and sent around via email / on
    the conference website.

    Live Polling
2   Live polling will be used throughout the summit to decide which solutions from our speakers
    delegates agree with most.

    Crisis Communications Live
3   This will be run as a live scenario session with our speakers presented with a series of live crises
    unfolding in front of them. They’ll be asked to respond to key questions around each crisis and
    the audience will critique their response.

    Tackling Real-Life Dilemmas
4   Speakers will be presented with real life examples of challenges faced by companies and asked
    for their views on how to solve the problems. we then turn to the audience for comment and to
    vote on the best solution offered.

    Question Time
5   Pre-requested questions collected from the audience are presented to the speakers. They are
    then probed on their answers by the moderator who also takes comments from the audience.

    The 90 Second Speaker Pitch
6   Session format:  Each speaker addresses the audience at the start with 90 seconds on why their
    case study deserves extra discussion. The audience votes to decide who goes first and has
    10 minutes extra. we then have a discussion-based session focused on problem solving.

    Speed Networking
7   Same as speed dating but less awkward and no hidden agenda (OK maybe not). In one networking
    coffee break delegates will be encouraged to begin a discussion with someone new every 60
    seconds.

    Crowd-Sourced Problem Solving
8   Sessions voted for by you with the challenges resolved using your collective knowledge
    and input.

    Scenarios for the Future
9   Speakers will be presented with potential collaboration or business opportunity scenarios for
    the near future. They then offer comments and practical ways to approach these. we then turn
    to the audience for comment and to vote on the best solution offered.
DAY ONE                                                                                                                                                  7th May 2013


  KEYNOTE SESSION
  Collaboration in the new economy: A “what if?” look at the near futuret
  Post Rio +20 the need for collaboration has never been greater, but proven examples are hard to find. In this session we look at what a greener
  sustainable recovery might look like. what might civil society, government and business working in concert be able to deliver? Is it even possible?
  In this keynote session a CEO, a politician, an nGO boss and a leading journalist will be presented with possible scenarios for business, government
  and civil society collaboration. we’ll then be asking them to comment on the possibilities, opportunities and challenges these ideas throw up.
  Greenpeace UK, John Sauven Executive Director
  The Economist, Daniel Franklin Executive Editor
  Janssen Pharmaceuticals, Jane Griffiths, Company Group Chairman
  London Business School, Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship (Moderator)
  This session will also feature a special guest speaker from politics, to be revealed before the event…


  KEYNOTE SESSION
  How the company of 2020 will operate in a resource-constrained world
  Britain’s chief scientific adviser forecasts that by 2030 the world’s population could rise by up to a third. Demand for food and energy will rise by 50%
  and fresh water by 30%. In this session we’ll ask how a changing planet will affect how large companies operate by 2020. Each will have ten minutes to
  present a view. They will then be challenged by our moderators and the audience.
  Nestlé UK and Ireland, Fiona Kendrick, Chief Executive Officer
  Pavan Sukhdev, Former head of unEP’s ‘Green Economy Initiative’
  CSM Global, Gerard hoetmer Chief Executive Officer



  KEYNOTE SESSION
  How companies will build trust in 2020
  The on-going economic crisis and steady stream of controversies involving large corporations has severely eroded public trust in large companies.
  Over the last few years the public has been bombarded by successive corporate executives being dragged before house of Commons select committees.
  Few have escaped the trust crisis. In this session, we’ll discuss the challenges that businesses face to build and maintain trust with consumers, how best
  to engage them and the opportunities there are for those that get it right.
  This will be followed by audience qA and debate.
  SKY, Jeremy Darroch, Chief Executive Officer
  BNY Mellon, Michael Cole-Fontayn, Chairman of Europe, the Middle East and Africa and Chief Executive Officer of Depositary Receipts



BREAKOUT SESSION ONE                     All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised.

  YOUR CAREER IN CSR                                              DRIVE SUPPLIER PERFORMANCE                                      HUMAN RIGHTS MANAGEMENT

How to train your                                               Factories and fields: Frontline Tools to embed human rights
company’s senior managers                                       supply chain engagement to      into corporate management
in sustainability                                               enable ethical sourcing         systems
                                                                The most recent world Trade Organisation data,                  The business world has embraced John Ruggie’s
Engagement was the buzzword a few years ago in
                                                                estimates world exports of manufactured goods are               un-endorsed principles as a strong framework. But
internal comms. But with solid targets now in place,            worth $9.96tn, 18% more than in 2009. Asian exports             consensus on how to operationalise them remains a
training is a more relevant term. Or is it?                     of manufactured products have grown by 30%. In this             challenge. In this session we bring together an nGO,
                                                                session, find out how to utilise supply chain                    a large company and an Eu institution for practical
• This session, featuring a board director and
                                                                engagement to build brand reputation and hit                    perspectives on application in your business.
   highly experienced head of corporate
                                                                ambitious environmental performance targets.                    • Challenge One – Your hR director requests
   responsibility, will draw out key lessons on how                                                                               guidance on implementation of the Ruggie
                                                                • Examples from cocoa: Key lessons learned from
   senior and unit managers are not just convinced                                                                                principles. what do you do?
                                                                  Mars’ CSO on improving supplier capacity and
   about CSR, but actually trained in how to make it                                                                            • Challenge Two – Local management needs training
                                                                  productivity
   work, day to day.                                                                                                              to identify and resolve human rights issues in their
                                                                • Practical tips from ASDA to help suppliers identify
                                                                                                                                  area of operations. Find out how.
Session Format: Each speaker will offer ten                       water, waste and energy savings to reduce
                                                                                                                                • Challenge Three – A dispute between unions and
minutes of tips AnD must come up with a ‘challenge’               environmental impact.
                                                                                                                                  bosses needs to be resolved with respect for labour
and ask the audience’s advice on how to solve it.               • Prioritising tier one supplier engagement in
                                                                                                                                  rights while minimising operational disruption.
Our speakers then become Agony Aunts and offer                    chemicals: how BASF engages in China.
                                                                                                                                  hear practical tips.
                                                                Session Format: Each speaker pitches their case                 Session Format: Each speaker will offer pragmatic
solutions to the problems faced by attendees. Only
                                                                study in 90 seconds. The winner will be given the first          insights for 10 minutes. Each speaker addresses a
managers in companies will be asked to bring
                                                                10 minutes. we will then move onto the second case              ‘challenge’ and engages the audience on how to
challenges to be addressed by the speakers.                     study based on the polling.                                     tackle it effectively.
Reed Elsevier, Márcia Balisciano Director Corporate             Mars Inc, Andrew hobday, Chief Sustainability Officer            Randstad Holdings, Annemarie Muntz, Director Public Affairs
Responsibility                                                  ASDA, Julian- walker Palin, head of Corporate Sustainability    Ethical Trading Initiative, Peter McAllister, Executive
TUI, Jane Ashton Director of Group Sustainable                  BASF, Geoff Mackey, Sustainable Development                    Director
Development                                                     Communications Director at Europe north                         Institute for Human Rights and Business, John
Emirates Foundation, Clare woodcraft, Chief                     Marks and Spencer, Mike Barry, head of Sustainable              Morrison, Executive Director
Executive Officer                                                Business (Moderator)                                            European Commission, Philippe Galiay, Policy Officer
DAY ONE                                                                                                                                          7th May 2013

BREAKOUT SESSION TWO

  ENGAGE YOUR PEOPLE IN CR                                 2020 MODELS FOR TACKLING                                       COMMUNITY INVESTMENT
                                                           RESOURCE SCARCITY

Innovative techniques                                     How to create and implement                                    Build local community
to engage front line                                      a business model to reflect                                    investment programmes
employees                                                 water, food and energy                                         and measure their impact
Conversion of “buy-in” to actual behaviour change is      shortages
                                                                                                                         Environmental impact assessment can be simple.
the ultimate metric. In this session you will discover    According to KPMG, 60 per cent of businesses do                More difficult is quantifying the value that comes
innovative ways to make CSR and sustainability real       not have a ‘long-term strategy to deal with water              from social investment. In this session examine pilot
and applicable to your front line staff.                  scarcity’. In a world where competition for resources
                                                                                                                         approaches to community investment and impact
• hear the best ways to empower your employees            grows more fierce by the day why the lack of
                                                                                                                         measurement in OECD regions.
   through competition and recognition with               preparedness? In this session we look at:
   CSR initiatives relevant to their roles and            • how to create and implement a business model to              • Roundtable One:
   departments.                                             reflect water, food and energy shortages. Brief                 uK warburtons will share how they quantify money
                                                            opening remarks by Jochen Gassner Executive                    spent on community projects and report back on
• uncover how you can increase participation in
                                                            Board Member, First Climate.                                   community investment impact.
   social programmes and leverage that energy to
   reduce environmental impact.                           The session then splits into roundtable discussions:
                                                                                                                           Warburtons, Sarah Miskall, head of CSR and
• Leverage the power of social media in addition to       • Roundtable One: “Without nuclear power                         Communications
   traditional engagement tools.                            we will not be able to keep the lights on”
                                                            Arguments for and against nuclear power as part              • Roundtable Two: North America
Session Format: Pre-requested questions                                                                                    Thompson Creek Metals will share how they both
                                                            of sustainable energy criteria.
collected from the audience are presented to the
                                                            Rio Tinto, Tom Burke, Environmental Policy Adviser,            create cost effective community capacity and
speakers. They are then probed on their answers by
                                                            Senior Business Advisor to the Foreign Secretary’s Special     measure the results.
the moderator and audience
                                                            Representative on Climate Change from 2006-12
DuPont, Annette hansen, Director of Sustainability                                                                         Thompson Creek Metals, Jocelyn Fraser,
                                                          • Roundtable Two: Reduce waste, water,                           Director CSR
Life Technologies Corp, Cristina Amorim, Chief
                                                            emissions and energy use
Sustainability Officer                                                                                                    • Roundtable Three: Central Europe
                                                            how to enthuse managers and frontline staff to
Deckers Outdoor Corporation, Mark heintz,                   deliver efficiency gains.                                       Mining companies have spent years helping and
Director of Corporate Responsibility                                                                                       measuring city development around their sites.
                                                            Rezidor Hotel Group, Inge huijbrechts, Director
ArcelorMittal, Charlotte wolff, head of CSR (Moderator)     Responsible Business                                           new world Resources will share key lessons
                                                          • Roundtable Three: Sustainability as a                          learned from cooperation with local towns and

  SPEAKING, EXHIBITING, SPONSORSHIP                         market strategy                                                villages from Central Europe.

  AND NETWORKING OPPORTUNITIES                              Detailed insight on the business case from a
                                                                                                                           New World Resources, Petra Masinova, head of
                                                            lender’s perspective.                                          Corporate Communications and Sustainability
  Highlight your company’s work,                            ING Group, Leone Schreve, head of Sustainable Lending
  raise your profile and connect with                                                                                    • Roundtable Four: EU
  senior corporate sustainability and                     • Roundtable Four: Sustainable logistics in
                                                                                                                           hear lessons from how hyundai measure the
  CSR professionals                                         Emerging Markets – Lessons learned
                                                                                                                           impact of a three year programme to boost the
                                                            A practical discussion about driving behaviour
  Raise the profile of your service or product                                                                             skills and employability of over 10,000+ young
                                                            change with the latest green technology. Lessons
  with a focused group of senior decision makers
                                                            in reducing your environmental footprint in                    people in the Eu.
  in major corporations working in Corporate
  Responsibility, Sustainability, Corporate                 emerging markets operations.                                   Hyundai Motor Company, Stephen Stacey, Director
  Affairs, Strategy and Communications.                     Aramex, Raji hatter, Chief Sustainability and                  and Executive Representative
  • Over 10 hours of face-to-face networking                Compliance Officer
    time                                                                                                                 Session Format: Each roundtable with a
                                                          • Roundtable Five: Promoting cleaner
  • Intimate networking environment – 25                                                                                 maximum of 15 people will discuss the above topics
                                                            energy consumption in Asia-Pacific
    exhibit booths, all coffee breaks, buffet                                                                            led by our speakers. notes in the form of bullet
    lunches and evening drinks reception will               Lower carbon energy options are key to lowering
                                                                                                                         points taken on a flipchart will be shared
    take place in the exhibit/networking area               emissions in business customers and consumers.
                                                            Learn from one of Asia’s leading energy companies            post-summit.
  • Address delegates and raise your profile
    with a speaking/sponsorship position –                  how they engage stakeholders in their plans, and
    10-15 minutes presentation time plus                    what they gain as a result.
    40 minute qA
                                                            CLP Group, Dorothy Chan, head of Group Public Affairs          § Check the website!
  • Online pre-conference e-networking
    centre – chat with delegates before the               • Roundtable Six: Water Benefit
                                                                                                                           We will be updating the conference
    conference                                              Programmes and Water Certificates
                                                                                                                           agenda up until the day of the event.
  This event sold out last year and will do                 First Climate, Dr. Sascha Lafeld, Executive Board
  so again – contact Aaron Jackson on                       Member                                                         For the full event updates and latest
  +44 (0) 20 7375 7244 / email
                                                          Session Format: Each roundtable with a maximum
                                                                                                                           speaker line-up go to
  aaron.jackson@ethicalcorp.com or
  Oliver Bamford on +44 (0) 207375 7518 /                 of 15 people will discuss the above topics lead by our           www.ethicalcorp.com/rbs
  email oliver.bamford@ethicalcorp.com.                   speakers. notes in the form of bullet points taken on
                                                          a flipchart will be shared post-summit.
DAY TWO                                                                                                                                                      8th May 2013


BREAKOUT SESSION ONE                      All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised.

 CSR AND EXECUTIVE DEVELOPMENT                                   EMERGING MARKETS INVESTMENT                                         INDUSTRY/COMPETITOR COLLABORATION

How to build CSR capacity in                                   New models for investment                                           Increase efficiency and
management in executive                                        using social innovation                                             impact through collaboration
learning                                                       Simple philanthropy and corporate giving                            with competitors
                                                               programmes no longer cut it when it comes to serious                while companies will continue to compete over flagship
Recent Ethical Corporation research indicates that
                                                               CSR. new approaches focus on programmes that                        CSR programmes, the sheer scale and complexity of
more than half of CSR executives have masters-
                                                               align with a company’s core business, leveraging                    sustainability challenges requires increased
equivalent degrees. 3/5 of these were in
                                                               resources, to address critical societal issues. Find out            collaboration. In this session, learn how companies can
sustainability-related disciplines. In this session we
                                                               how they have gained competitive advantage:                         collaborate to tackle industry specific challenges:
debate how corporates and academia can partner to
                                                               • Learn lessons from how the national Bank of Abu                   • Collaboration is really tough: Learn some of Dow’s
increase CSR skills capacity:
                                                                  Dhabi has created new products which bring the                      hard lessons learned in creating and sustaining
• what gaps have businesses and academia
                                                                  financially disenfranchised into the banking                         sustainability collaborations with the nature
  identified in terms of sustainability skills.
                                                                  system and created a new customer base.                             Conservancy and others – and the business
  how might both work together to close the
                                                               • Find out how GlaxoSmithKline uses new business                       benefits of doing so.
  capacity gap?
                                                                  models which incorporates nurse-run franchised                   • how and why CSM Global and BASF negotiated a joint
• how to embed CSR skillsets in specialist core                   health posts and utilises mobile technology to                      venture deal for sustainable ingredients, and the
  business roles such as human resources. help                    increase healthcare access.                                         practical challenges they overcome along the way.
  other business units understand its practical                • Practical advice from hP on the utilisation of                    • how companies in the Middle East have got
  application.                                                    technology to address crucial health and education                  together to try and respond to a post Arab spring
Session Format: Each speaker will be asked to                     challenges such hIV in Africa.                                      business climate, and the key lessons learned.
outline a position on the above in five minutes. The            Session Format: The 90 second speaker pitch:                        Session Format: Pre-requested questions collected
audience is then invited to improve on these                   Each speaker addresses the audience at the start with               from the audience are presented to the speakers.
suggestions.                                                   ninety seconds on why their case study deserves extra               They are then probed on their answers by the
Cranfield School of Management, Prof David Grayson             discussion. The audience votes to decide who goes                   moderator and audience.
                                                               first using live polling and has 10 minutes extra.                   Dow Chemical Company, Russell Mills, Global Director of
University of Manchester, Dr David north, Executive
                                                               National Bank of Abu Dhabi, Belinda Scott, head of CSR
Director of the Sustainable Consumption Institute (SCI)                                                                            Energy  Climate Change Policy
                                                               GlaxoSmithKline, Claire Dixon, Vice President Global
(Former uK Corporate Affairs Director for Tesco plc)                                                                               CSM Global, nicola Kimm, Sustainability Director
                                                               Corporate Responsibility
EABIS, Simon Pickard, Director General                         HP, Paul Ellingstad, Director, Sustainability  Social Innovation   Pearl Initiative, Imelda Dunlop, Executive Director


BREAKOUT SESSION TWO                      All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised.

  RESTORATION OF TRUST                                           CRISIS COMMUNICATIONS: LIVE!                                        RD = MORE SUSTAINABLE PRODUCTS?

Ivory Tower Syndrome                                           Tools and techniques for                                            Innovative approaches to
- How the financial sector                                     maintaining reputation in                                           the development of new
can re-connect with the                                        times of turmoil – Real life                                        sustainable products
people they serve                                              dilemmas on show
According to a YouGov poll, some 49% of people                                                                                     In this session you will learn how some of the
                                                               The ever-pervasive presence of social media means                   leading companies are battling to drive increased
believe high-street banks to be dishonest while 45%
think of them as incompetent. A mere 1% believe                bad news – or wrong news - has never been able to
                                                                                                                                   sustainability into product design and roll-out
senior executives of the biggest banks have improved           spread more quickly. In this session, we examine
their behaviour since the financial crash. This isn’t           stakeholder engagement and how to survive a                         • Insight into how Kimberly-Clark has used the
banker bashing but a look at how banks can regain the          reputational crisis:                                                   latest technology and research to create a new
public’s trust. Tough questions our participants will          • Lessons from the Arab spring: how stakeholder                        line of toilet paper using 20% bamboo fibre
respond to include:
                                                                 engagement – and response needs – have changed                       – Find out if they make any money from it.
• will changes at the top of finance ensure
                                                                 in the Middle East and northern Africa.
   responsible senior executive leadership via                                                                                     • Examine Patagonia’s approach over many years
   incentives that drive engagement?                           • how to maintain a consistent message when brand
                                                                 perception is vulnerable to stakeholder volatility.                  developing durable products with minimum
• Find how the financial sector can learn from
   FMCG/retail engagement success, such as M  S               • They think it’s true because it’s trending on Twitter.               social and environmental impact: Do customers
   Plan A and unilever Sustainable Living Plan.                  how to effectively deal with incorrect information                   appreciate it?
• Can the banks really grasp stakeholder engagement              becoming truth in the eyes of your stakeholders.                  Session Format: The 90 second speaker pitch:
   when many hide behind commercial secrecy excuses?           • Rapid response: how to manage a reputation risk
                                                                                                                                   Each speaker addresses the audience at the start
• Does the business model of banking make it                     scenario before it spirals out of control.
   impossible to balance economic duty to society                                                                                  with ninety seconds on why their case study
                                                               Session Format: This will be run as a live scenario
   and financial duty to shareholders?                                                                                              deserves extra discussion. The audience votes to
                                                               session with our speakers presented with a series of
Session Format: question Time style debate. The                                                                                    decide who goes first and has 10 minutes extra.
                                                               live crises unfolding in front of them. They’ll be asked
second half of the session will be given over to audience-
                                                               to respond to key questions around each crisis and the              we then have a discussion based session focused
sourced solutions to banking engagement challenges.
Royal Bank of Scotland, Andrew Cave, Group head of             audience will critique their response.                              on problem solving.
Sustainability                                                 Microsoft, Tomas Jensen, head of Corporate                          Kimberly-Clark, Tom Berry, head of Sustainability,
UBS AG, Christian Leitz, head of Corporate Responsibility      Communications EMEA,                                                EMEA
Management
                                                               Stora Enso, Tommy Borglund, Vice President,                         Patagonia, Vincent Stanley, Vice President Marketing
Nordea, Antti Savilaakso, Director of Responsible
Investment  Governance                                        Communication, Renewable Packaging                                  Amcor, David Clark, Vice President, Safety,
SRI Connect, Mike Tyrrell, Editor – Moderator                  NWR, Gareth Penny Executive Chairman of the Board                   Environment  Sustainability
DAY TWO                                                                                                                                              8th May 2013


BREAKOUT SESSION THREE                 All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised.

  STAKEHOLDER ENGAGEMENT X FACTOR                              ROUNDTABLE DISCUSSIONS                                         ROUNDTABLE DISCUSSIONS

Stakeholder Engagement                                       Take your communications to                                    Engage with leading
X FACTOR                                                     the next level: Roundtable                                     NGOs: Hear their agendas,
Your chance to get off the side-lines and join the debate.   discussions                                                    and work out how to
    In this innovative, dynamic, new session, we'll          This interactive 90 minute session enables                     improve collaboration
bring together a panel of judges, and three                  attendees, in small groups of no more than 15, to
                                                                                                                            and communications
comms/CSR professionals. Each speaker will share             discuss in-depth a particular communications issue or
a comms extract from their report and explain how            area with a leading business expert:                           This interactive 90 minute session enables attendees,
they have used it to engage successfully with key            Roundtable 1: FMCG Consumers                                   in small groups of no more than 15, to discuss in-
stakeholder. The judging panel will debate the               This discussion considers how one or more FMCG                 depth a particular communications issue or area with
strengths and weaknesses of their report.                    brands have engaged customers in sustainability                a leading nGO representative:
    Once the judges have shared their feelings, it's         issues , and the results to date.
                                                                                                                            Roundtable 1: Vulnerable Communities
up to the audience using live polling to choose their        Roundtable 2: Retail Consumers                                 A 15 person discussion group featuring a leading
winner.                                                      This debate will be about how a top retailer has talked        community engagement nGO offering tips and ideas
    In this session you will receive in a dynamic and        to customers: And whether they feel they can grow
                                                                                                                            for better community collaboration.
fun format:                                                  the ‘deep green’ consumer market.
                                                             Molson Coors, Scott wilson. Director of Public Affairs
                                                                                                                            Roundtable 2: Poverty Reduction
• An in-depth and focused discussion around three                                                                           how can companies make a real difference with
  communications and reporting strategies.                   Roundtable 3: Marketing Teams
                                                                                                                            poverty reduction and job creation programmes?
• The best ways to incorporate the lessons into your         In this session, experienced managers will discuss
                                                             how the top companies talk to marketing teams: how             Our experts will discuss and debate.
  own stakeholder engagement plans.                                                                                         Oxfam, Chris Ashworth, head of Corporate Partnerships
                                                             do you enthuse and control them at the same time?
Warburtons, Sarah Miskall, head of CSR and Communications                                                                   Oxfam, Erinch Sahan, Private Sector Policy Adviser
                                                             Unilever, Matthew neilson, Global Sustainability
                                                             Roundtable 4: The Media                                        Roundtable 3: Supply Chain Labour Conditions
                                                             Talking to the media about sustainability remains              how nGOs and companies cancollaborate better:
    During a period of
                                                             a real challenge for big companies. This discussion            And how – and when – should companies engage
    austerity and tight budgets,                             features tips and debate and stories of what works             campaign groups on challenging issues?
                                                             – and what does not.
    The Responsible Business                                                                                                Roundtable 4: Forestry
                                                             Roundtable 5: Consumers                                        2020 “no deforestation” targets by Consumer Goods
    Summit remains a proven                                  This debate will be about how a green London taxi cab          Forum members will mean serious change if they are
    investment worth making                                  operator has talked to customers: And whether they
                                                                                                                            to be hit. hear from, and debate with, a leading
                                                             feel they can grow the ‘deep green’ consumer market.
                                                                                                                            forestry campaign group on how better to make
                                                             greentomatocars, Jonny Goldstone, Managing Director            progress, and collaborate.



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Who will you meet at the Responsible Business Summit?                                                           here’s a sample of some of the companies that attended in 2012.
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The biggest CR and sustainability event in Europe returns


                                                            12TH ANNUAL!
                                                 The Responsible Business Summit 2013
                                                                    V


Corporate responsibility in 2013:
Why it's essential and                                                                                                                                                 YOUR EXPERT SPEAKERS INCLUDE:




how to make it pay
Collaboration • Stakeholder Engagement • Trust•
Supply Chain • Resource Constraints
7TH–8TH MAY 2013  THE NOVOTEL WEST, LONDON, UK
INNOVATION  BEST PRACTICE  INTERACTIVITY  FOCUSED DEBATE


 www.ethicalcorp.com/rbs
      ●Practical        Advice and Insights from 50+ Senior CR Practitioners including Mars Inc,
       BASF, DuPont, hP, GSK, Patagonia, Microsoft and many others.
      ●Build Key Relationships: From the CEO of SKY to the Executive Director of Greenpeace to the
       Executive Editor of The Economist. no other summit brings together so many high-level attendees. Build
       career and knowledge-enhancing relationships with leading figures in the corporate, nGO and media world.
      ●Active Participation – Live Twitter feeds, use of live polling, scenario-based discussion, ‘question
       Time’-style debates and issue-based roundtables will ensure that you – not just the speakers – are at the
       heart of the discussion.
      ●Guaranteed corporate networking and insight – This year’s Summit will deliver a strong
       corporate focus. They’ll be imited passes available to solution providers and vendors – ensuring you the best
       chance to network with predominately corporates and nGOs.
      ●Emerging Markets Perspectives – This year’s speakers include heads of CSR from leading companies
       based in the uAE, Jordan, hong Kong, Turkey, India and more. Get a truly global perspective and learn from
       those at the vanguard of CSR in a rapidly changing landscape.

HEAR FROM THE FOLLOWING INTERNATIONAL BUSINESS LEADERS:
Greenpeace UK, John                Institute for Human              First Climate, Dr. Sascha       HP, Paul Ellingstad, Director,    Molson Coors, Scott wilson,
Sauven, Executive Director         Rights and Business, John        Lafeld, Executive Board         Sustainability  Social           Director of Public Affairs
                                   Morrison, Executive Director     Member                          Innovation
The Economist, Daniel                                                                                                                 Unilever, Matthew neilson,
Franklin, Executive Editor         Ethical Trading Initiative,      Warburtons, Sarah               CSM Global, nicola Kimm,          Global Sustainability
                                   Peter McAllister, Executive      Miskall, head of CSR and        Sustainability Director
Janssen Pharmaceuticals,           Director                                                                                           greentomatocars, Jonny
Jane Griffiths, Company Group                                        Communications                Dow Chemical Company,               Goldstone, Managing Director
Chairman                           European Commission,                                           Russell Mills, Global Director of
                                                                    Thompson Creek Metals,
                                   Philippe Galiay, Policy Officer                                                                     Oxfam, Chris Ashworth, head of
Nestlé UK and Ireland,                                              Fraser Thompson, Director CSR Energy  Climate Change
                                                                                                  Policy                              Corporate Partnerships
Fiona Kendrick, Chief Executive DuPont, Annette hansen,             New World Resources,
Officer                          Director of Sustainability                                        Pearl Initiative, Imelda            Oxfam, Erinch Sahan, Private
                                                                    Petra Masinova, head of
                                Deckers Outdoor                                                   Dunlop, Executive Director          Sector Policy Adviser
CSM Global, Gerard hoetmer,                                         CSR and Corporate                                                                                  GOLD SPONSOR:
                                Corporation, Mark heintz,           Communications                  Royal Bank of Scotland,           Warburtons, Sarah Miskall,
Chief Executive Officer
                                Director of Corporate                                               Andrew Cave, Group head of        head of CSR and
SKY, Jeremy Darroch, Chief      Responsibility                      Doughty Centre for
                                                                                                    Sustainability                    Communications
Executive Officer                                                    Corporate Responsibility,
                                Life Technologies Corp,                                             UBS AG, Christian Leitz, head     ArcelorMittal, Charlotte
                                                                    Cranfield School of
Reed Elsevier, Márcia           Cristina Amorim, Chief
                                                                    Management, Prof David          of Corporate Responsibility       wolff, head of CSR
Balisciano, Director Corporate Sustainability Officer
                                                                    Grayson                         Management
Responsibility                                                                                                                        New World Resources,
                                First Climate, Jochen Gassner,                                      Nordea, Antti Savilaakso,
                                                                    University of Manchester,                                         Petra Masinova, head of
Mars Inc, Andrew hobday,        Executive Board Member                                                                                                                 CO-SPONSORS:
                                                                    Dr David north, Executive       Director of Responsible           Corporate Communications and
Chief Sustainability Officer
                                Rezidor Hotel Group, Inge           Director of the Sustainable     Investment  Governance           Sustainability
ASDA, Julian walker Palin,      huijbrechts, Director               Consumption Institute (SCI);    Microsoft, Tomas Jensen,          London Business School,
head of Corporate               Responsible Business                (Former uK Corporate Affairs    head of Corporate                 Ioannis Ioannou, Assistant
Sustainability                  Aramex, Raji hatter, Chief          Director for Tesco plc)         CommunicationsEMEA                Professor of Strategy and
Marks and Spencer, Mike            Sustainability and Compliance
                                                                  Hyundai Motor Company,            NWR, Gareth Penny, Executive      Entrepreneurship
Barry, head of Sustainable         Officer
                                                                  Stephen Stacey, Director and      Chairman of the Board
Business                                                                                                                              BNY Mellon, Michael Cole-
                                   Rio Tinto, Tom Burke,          Executive Representative          Kimberly-Clark, Tom Berry,        Fontayn, Chairman of Europe,
BASF, Geoff Mackey,                Environmental Policy Adviser;
                                                                  National Bank of Abu              head of Sustainability, EMEA      the Middle East and Africa and
                                                                                                                                                                       OFFSET PROVIDERS:
Sustainable Development           Senior Business Advisor to the
                                   Foreign Secretary’s Special    Dhabi, Belinda Scott, head of     SRI Connect, Mike Tyrrell,        Chief Executive Officer of
Communications Director at
                                   Representative on Climate      CSR                               Editor – Moderator                Depositary Receipts
Europe north
                                   Change from 2006-12              GlaxoSmithKline, Claire        Amcor, David Clark, Vice       TUI, Jane Ashton Director of
Randstad Holdings,
Annemarie Muntz, Director          ING Group, Leone Schreve,        Dixon, Vice President Global   President, Safety, Environment Group Sustainable Development
                                   head of Sustainable Lending      Corporate Responsibility        Sustainability               Emirates Foundation, Clare
Public Affairs (President of the
European Confederation of          CLP Group, Dorothy Chan,         EABIS, Simon Pickard, Director Patagonia, Vincent Stanley,    woodcraft, Chief Executive
Private Employment Agencies)       head of Group Public Affairs     General                        Vice President Marketing       Officer

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Responsible Business Summit 2013

  • 1. The biggest CR and sustainability event in Europe returns 12TH ANNUAL! The Responsible Business Summit 2013 V Corporate responsibility in 2013: Why it's essential and HEAR FROM THE FOLLOWING INTERNATIONAL BUSINESS LEADERS: how to make it pay Daniel Franklin Collaboration • Stakeholder Engagement • Trust• Executive Editor The Economist Supply Chain • Resource Constraints 7TH–8TH MAY 2013  THE NOVOTEL WEST, LONDON, UK INNOVATION  BEST PRACTICE  INTERACTIVITY  FOCUSED DEBATE Jeremy Darroch Chief Executive Officer SKY www.ethicalcorp.com/rbs John Sauven Collaboration with key stakeholders – Find out how post Executive Director RIO +20 corporations can come together alongside civil society, nGO and Greenpeace UK government to successfully address long term corporate responsibility and sustainability challenges. Resource scarcity in 2020 – Learn the steps required right now Fiona Kendrick to create a clear and coherent business model in response to a more Chief Executive Officer resource-constrained world Nestlé UK Drive supplier performance – Frontline supply chain engagement to enable ethical sourcing. Build brand reputation and achieve environmental performance targets Jane Griffiths Human rights in action – how to embed the Ruggie Principles Company Group Chairman Janssen into corporate management systems Pharmaceuticals Behavior change through consumer engagement – Learn how companies can grow a green consumer market 5 Chief Executive Officers GOLD SPONSOR: CO-SPONSORS: OFFSET PROVIDERS: 20+ unique workshops 60+ Speakers from Europe, Middle East, uSA and Asia 500 attendees 10+ hours of quality networking time YOUR EXPERT SPEAKERS INCLUDE:
  • 2. Unrivalled choice, with all the issues you want to hear about. Guaranteed! Join me and 500+ senior attendees including 50+ expert speakers as we discuss how to reshape business to meet the social and environmental challenges of the future In the past twelve months, social and environmental You can expect to hear from leading figures working responsibility has once again been a key issue for business. for Oxfam, Ethical Trading Initiative, European Key stakeholders may not call it CSR and sustainability but Commission and Institute of Human Rights make no mistake, it is what they are talking about. It’s the and Business – hear them discuss in our breakout customer who wants to know if the cocoa farmers got a sessions how to move collaboration with corporations decent wage. Maybe they want to be reassured their to the next level. precious stones aren't “blood diamonds. An nGO leading By 2030 the world's population could rise by up to a third. a campaign to boycott your brand because of tax Demand for food and energy will rise by 50% and fresh contributions to society. It’s the major news outlet water by 30%. The impact is being felt now. Increased highlighting human rights abuse in your supply chain. competition for resources is forcing corporations to At stake is your reputation and profitability. we have seen rethink how they use water and agricultural land. The record fines handed to companies: BP $3–$5 billion fine for severe erosion of public trust following the credit crunch deep-water horizon. hSBC nearly $2 billion for failing to and successive scandals involving major corporates prevent its banks being used by criminal enterprises and means a ground shift in how companies engage with rogue states. CEO’s from major multinationals such as G4S their core consumer base. and Barclays have suffered the ignominy of being dragged You’ll also be able to cherry pick your own priorities from the through house of Commons select committees and uS 20 breakout sessions covering the most critical CSR issues congressional hearings. – the topics have been chosen after months of in-depth This isn’t to say the conversation is a purely defensive one. research and consultation with your colleagues and peers. CSR and sustainability is an opportunity driven agenda. The The focus this year is putting you at the heart summit will show how you can embed CSR to enhance your of the summit experience not the speakers. brand reputation and profitability. Just ask brand leaders with this in mind you’ll enjoy a highly interactive such as Unilever, Procter and Gamble and Marks experience combining live polling, Twitter feeds, question and Spencer. Their business success has been time debates, roundtable discussions, 90 second speaker intertwined with their brand reputation as socially and pitches and more – to ensure you get the most from the environmental responsible companies. two days learning. Competitive spirit, corporate self-interest and a In short, this event is a one-stop shop for all your CSR responsible approach can co-exist. 92% of multi- and sustainability best practice needs. You’ll have an national company CEOs believe sustainability will access-all-areas pass to two days of interactive learning; be important to the future success of their business. knowledge and know-how from world class speakers, plus The challenges ahead are formidable but not a one-off chance to meet keys leaders from the world of insurmountable. They require three main aspects. business, media and nGO’s. Multi-stakeholder collaboration, response to resource It really is the un-missable event of the year, and I look constraint and the restoration of corporate trust. forward to meeting you on 7 – 8 May 2013 in London. In the post RIO +20 world the need for collaboration has never been greater. Successive summits in the past twelve months from Durban to RIO to Doha have failed to reach any global government consensus on how to progress the sustainability agenda. Corporations on the other hand have Steven Wilding made significant progress working with nGO, industry Conference Director associations, government even competitors. Ethical Corporation
  • 3. Hardhitting keynotes + In-depth workshops + Excellent networking opportunities The numbers show we're 2,086 Number of attendees the centre of the community 90% of the FTSE100 are part of our community. we're trusted around the world: Representatives from 45 different countries in the last 5 years have met at Ethical Corporation events in the last year. In the past 15 years, over 10,000people have attended Ethical Corporation conferences. Senior execs to learn from! 73% of our attendees are Managers or more senior. 75% of the FTSE100 have attended our conferences. bb “Ethical Corporation is one of the most valuable resources of business information on sustainability” – Joaquim Croca, head of CR Performance and Reporting, Vodafone Maijor c sion “Thought provoking and inspiring lectures. high tier participants and de k o rs mtae reom! superb engaging action” inh – Daniella Prusky, Director, CR, Sion SENIORITY I Senior Managers: 18% “Ethical Corporation brings together the no-nonsense critical I Managers: 35% approach to sustainability with business-savvy information” ●I Directors: 22% – Ramon Arratia, Sustainability Director, InterfaceFLOR ●I Vice Presidents: 4% “The Responsible Business Summit was very informative and helped I CEOs: 4% me in reviewing our CR strategy.” I Other: 17% – Tea Lindfors, CSR Manager, Amer Sports “Ethical Corporation brings together the best in business to make a difference The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful insight into our customers’ challenges” – Jeff Swartz, Former CEO, Timberland r tio y Atetnaulnal in r event! LOCATION ●I Mainland Europe: 30% ●I uK: 59% ●I north America: 4% ●I Other: 7% bb
  • 4. Hardhitting keynotesavailable – forward this brochure to your colleagues! Group discounts + In-depth workshops + Excellent networking opportunities BRAND NEW In response to feedback we have totally revamped the standard conference format to deliver the FORMATS most interactive and value-added summit to date. FOR2013 Gone are the PowerPoints and perpetual stream of plenary presentations. Issue-Based Roundtables 1 Each roundtable with a maximum ten people will discuss our agenda topics. notes in the form of bullet points will be taken on a flipchart, summarised afterwards and sent around via email / on the conference website. Live Polling 2 Live polling will be used throughout the summit to decide which solutions from our speakers delegates agree with most. Crisis Communications Live 3 This will be run as a live scenario session with our speakers presented with a series of live crises unfolding in front of them. They’ll be asked to respond to key questions around each crisis and the audience will critique their response. Tackling Real-Life Dilemmas 4 Speakers will be presented with real life examples of challenges faced by companies and asked for their views on how to solve the problems. we then turn to the audience for comment and to vote on the best solution offered. Question Time 5 Pre-requested questions collected from the audience are presented to the speakers. They are then probed on their answers by the moderator who also takes comments from the audience. The 90 Second Speaker Pitch 6 Session format:  Each speaker addresses the audience at the start with 90 seconds on why their case study deserves extra discussion. The audience votes to decide who goes first and has 10 minutes extra. we then have a discussion-based session focused on problem solving. Speed Networking 7 Same as speed dating but less awkward and no hidden agenda (OK maybe not). In one networking coffee break delegates will be encouraged to begin a discussion with someone new every 60 seconds. Crowd-Sourced Problem Solving 8 Sessions voted for by you with the challenges resolved using your collective knowledge and input. Scenarios for the Future 9 Speakers will be presented with potential collaboration or business opportunity scenarios for the near future. They then offer comments and practical ways to approach these. we then turn to the audience for comment and to vote on the best solution offered.
  • 5. DAY ONE 7th May 2013 KEYNOTE SESSION Collaboration in the new economy: A “what if?” look at the near futuret Post Rio +20 the need for collaboration has never been greater, but proven examples are hard to find. In this session we look at what a greener sustainable recovery might look like. what might civil society, government and business working in concert be able to deliver? Is it even possible? In this keynote session a CEO, a politician, an nGO boss and a leading journalist will be presented with possible scenarios for business, government and civil society collaboration. we’ll then be asking them to comment on the possibilities, opportunities and challenges these ideas throw up. Greenpeace UK, John Sauven Executive Director The Economist, Daniel Franklin Executive Editor Janssen Pharmaceuticals, Jane Griffiths, Company Group Chairman London Business School, Ioannis Ioannou, Assistant Professor of Strategy and Entrepreneurship (Moderator) This session will also feature a special guest speaker from politics, to be revealed before the event… KEYNOTE SESSION How the company of 2020 will operate in a resource-constrained world Britain’s chief scientific adviser forecasts that by 2030 the world’s population could rise by up to a third. Demand for food and energy will rise by 50% and fresh water by 30%. In this session we’ll ask how a changing planet will affect how large companies operate by 2020. Each will have ten minutes to present a view. They will then be challenged by our moderators and the audience. Nestlé UK and Ireland, Fiona Kendrick, Chief Executive Officer Pavan Sukhdev, Former head of unEP’s ‘Green Economy Initiative’ CSM Global, Gerard hoetmer Chief Executive Officer KEYNOTE SESSION How companies will build trust in 2020 The on-going economic crisis and steady stream of controversies involving large corporations has severely eroded public trust in large companies. Over the last few years the public has been bombarded by successive corporate executives being dragged before house of Commons select committees. Few have escaped the trust crisis. In this session, we’ll discuss the challenges that businesses face to build and maintain trust with consumers, how best to engage them and the opportunities there are for those that get it right. This will be followed by audience qA and debate. SKY, Jeremy Darroch, Chief Executive Officer BNY Mellon, Michael Cole-Fontayn, Chairman of Europe, the Middle East and Africa and Chief Executive Officer of Depositary Receipts BREAKOUT SESSION ONE All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised. YOUR CAREER IN CSR DRIVE SUPPLIER PERFORMANCE HUMAN RIGHTS MANAGEMENT How to train your Factories and fields: Frontline Tools to embed human rights company’s senior managers supply chain engagement to into corporate management in sustainability enable ethical sourcing systems The most recent world Trade Organisation data, The business world has embraced John Ruggie’s Engagement was the buzzword a few years ago in estimates world exports of manufactured goods are un-endorsed principles as a strong framework. But internal comms. But with solid targets now in place, worth $9.96tn, 18% more than in 2009. Asian exports consensus on how to operationalise them remains a training is a more relevant term. Or is it? of manufactured products have grown by 30%. In this challenge. In this session we bring together an nGO, session, find out how to utilise supply chain a large company and an Eu institution for practical • This session, featuring a board director and engagement to build brand reputation and hit perspectives on application in your business. highly experienced head of corporate ambitious environmental performance targets. • Challenge One – Your hR director requests responsibility, will draw out key lessons on how guidance on implementation of the Ruggie • Examples from cocoa: Key lessons learned from senior and unit managers are not just convinced principles. what do you do? Mars’ CSO on improving supplier capacity and about CSR, but actually trained in how to make it • Challenge Two – Local management needs training productivity work, day to day. to identify and resolve human rights issues in their • Practical tips from ASDA to help suppliers identify area of operations. Find out how. Session Format: Each speaker will offer ten water, waste and energy savings to reduce • Challenge Three – A dispute between unions and minutes of tips AnD must come up with a ‘challenge’ environmental impact. bosses needs to be resolved with respect for labour and ask the audience’s advice on how to solve it. • Prioritising tier one supplier engagement in rights while minimising operational disruption. Our speakers then become Agony Aunts and offer chemicals: how BASF engages in China. hear practical tips. Session Format: Each speaker pitches their case Session Format: Each speaker will offer pragmatic solutions to the problems faced by attendees. Only study in 90 seconds. The winner will be given the first insights for 10 minutes. Each speaker addresses a managers in companies will be asked to bring 10 minutes. we will then move onto the second case ‘challenge’ and engages the audience on how to challenges to be addressed by the speakers. study based on the polling. tackle it effectively. Reed Elsevier, Márcia Balisciano Director Corporate Mars Inc, Andrew hobday, Chief Sustainability Officer Randstad Holdings, Annemarie Muntz, Director Public Affairs Responsibility ASDA, Julian- walker Palin, head of Corporate Sustainability Ethical Trading Initiative, Peter McAllister, Executive TUI, Jane Ashton Director of Group Sustainable BASF, Geoff Mackey, Sustainable Development Director Development Communications Director at Europe north Institute for Human Rights and Business, John Emirates Foundation, Clare woodcraft, Chief Marks and Spencer, Mike Barry, head of Sustainable Morrison, Executive Director Executive Officer Business (Moderator) European Commission, Philippe Galiay, Policy Officer
  • 6. DAY ONE 7th May 2013 BREAKOUT SESSION TWO ENGAGE YOUR PEOPLE IN CR 2020 MODELS FOR TACKLING COMMUNITY INVESTMENT RESOURCE SCARCITY Innovative techniques How to create and implement Build local community to engage front line a business model to reflect investment programmes employees water, food and energy and measure their impact Conversion of “buy-in” to actual behaviour change is shortages Environmental impact assessment can be simple. the ultimate metric. In this session you will discover According to KPMG, 60 per cent of businesses do More difficult is quantifying the value that comes innovative ways to make CSR and sustainability real not have a ‘long-term strategy to deal with water from social investment. In this session examine pilot and applicable to your front line staff. scarcity’. In a world where competition for resources approaches to community investment and impact • hear the best ways to empower your employees grows more fierce by the day why the lack of measurement in OECD regions. through competition and recognition with preparedness? In this session we look at: CSR initiatives relevant to their roles and • how to create and implement a business model to • Roundtable One: departments. reflect water, food and energy shortages. Brief uK warburtons will share how they quantify money opening remarks by Jochen Gassner Executive spent on community projects and report back on • uncover how you can increase participation in Board Member, First Climate. community investment impact. social programmes and leverage that energy to reduce environmental impact. The session then splits into roundtable discussions: Warburtons, Sarah Miskall, head of CSR and • Leverage the power of social media in addition to • Roundtable One: “Without nuclear power Communications traditional engagement tools. we will not be able to keep the lights on” Arguments for and against nuclear power as part • Roundtable Two: North America Session Format: Pre-requested questions Thompson Creek Metals will share how they both of sustainable energy criteria. collected from the audience are presented to the Rio Tinto, Tom Burke, Environmental Policy Adviser, create cost effective community capacity and speakers. They are then probed on their answers by Senior Business Advisor to the Foreign Secretary’s Special measure the results. the moderator and audience Representative on Climate Change from 2006-12 DuPont, Annette hansen, Director of Sustainability Thompson Creek Metals, Jocelyn Fraser, • Roundtable Two: Reduce waste, water, Director CSR Life Technologies Corp, Cristina Amorim, Chief emissions and energy use Sustainability Officer • Roundtable Three: Central Europe how to enthuse managers and frontline staff to Deckers Outdoor Corporation, Mark heintz, deliver efficiency gains. Mining companies have spent years helping and Director of Corporate Responsibility measuring city development around their sites. Rezidor Hotel Group, Inge huijbrechts, Director ArcelorMittal, Charlotte wolff, head of CSR (Moderator) Responsible Business new world Resources will share key lessons • Roundtable Three: Sustainability as a learned from cooperation with local towns and SPEAKING, EXHIBITING, SPONSORSHIP market strategy villages from Central Europe. AND NETWORKING OPPORTUNITIES Detailed insight on the business case from a New World Resources, Petra Masinova, head of lender’s perspective. Corporate Communications and Sustainability Highlight your company’s work, ING Group, Leone Schreve, head of Sustainable Lending raise your profile and connect with • Roundtable Four: EU senior corporate sustainability and • Roundtable Four: Sustainable logistics in hear lessons from how hyundai measure the CSR professionals Emerging Markets – Lessons learned impact of a three year programme to boost the A practical discussion about driving behaviour Raise the profile of your service or product skills and employability of over 10,000+ young change with the latest green technology. Lessons with a focused group of senior decision makers in reducing your environmental footprint in people in the Eu. in major corporations working in Corporate Responsibility, Sustainability, Corporate emerging markets operations. Hyundai Motor Company, Stephen Stacey, Director Affairs, Strategy and Communications. Aramex, Raji hatter, Chief Sustainability and and Executive Representative • Over 10 hours of face-to-face networking Compliance Officer time Session Format: Each roundtable with a • Roundtable Five: Promoting cleaner • Intimate networking environment – 25 maximum of 15 people will discuss the above topics energy consumption in Asia-Pacific exhibit booths, all coffee breaks, buffet led by our speakers. notes in the form of bullet lunches and evening drinks reception will Lower carbon energy options are key to lowering points taken on a flipchart will be shared take place in the exhibit/networking area emissions in business customers and consumers. Learn from one of Asia’s leading energy companies post-summit. • Address delegates and raise your profile with a speaking/sponsorship position – how they engage stakeholders in their plans, and 10-15 minutes presentation time plus what they gain as a result. 40 minute qA CLP Group, Dorothy Chan, head of Group Public Affairs § Check the website! • Online pre-conference e-networking centre – chat with delegates before the • Roundtable Six: Water Benefit We will be updating the conference conference Programmes and Water Certificates agenda up until the day of the event. This event sold out last year and will do First Climate, Dr. Sascha Lafeld, Executive Board so again – contact Aaron Jackson on Member For the full event updates and latest +44 (0) 20 7375 7244 / email Session Format: Each roundtable with a maximum speaker line-up go to aaron.jackson@ethicalcorp.com or Oliver Bamford on +44 (0) 207375 7518 / of 15 people will discuss the above topics lead by our www.ethicalcorp.com/rbs email oliver.bamford@ethicalcorp.com. speakers. notes in the form of bullet points taken on a flipchart will be shared post-summit.
  • 7. DAY TWO 8th May 2013 BREAKOUT SESSION ONE All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised. CSR AND EXECUTIVE DEVELOPMENT EMERGING MARKETS INVESTMENT INDUSTRY/COMPETITOR COLLABORATION How to build CSR capacity in New models for investment Increase efficiency and management in executive using social innovation impact through collaboration learning Simple philanthropy and corporate giving with competitors programmes no longer cut it when it comes to serious while companies will continue to compete over flagship Recent Ethical Corporation research indicates that CSR. new approaches focus on programmes that CSR programmes, the sheer scale and complexity of more than half of CSR executives have masters- align with a company’s core business, leveraging sustainability challenges requires increased equivalent degrees. 3/5 of these were in resources, to address critical societal issues. Find out collaboration. In this session, learn how companies can sustainability-related disciplines. In this session we how they have gained competitive advantage: collaborate to tackle industry specific challenges: debate how corporates and academia can partner to • Learn lessons from how the national Bank of Abu • Collaboration is really tough: Learn some of Dow’s increase CSR skills capacity: Dhabi has created new products which bring the hard lessons learned in creating and sustaining • what gaps have businesses and academia financially disenfranchised into the banking sustainability collaborations with the nature identified in terms of sustainability skills. system and created a new customer base. Conservancy and others – and the business how might both work together to close the • Find out how GlaxoSmithKline uses new business benefits of doing so. capacity gap? models which incorporates nurse-run franchised • how and why CSM Global and BASF negotiated a joint • how to embed CSR skillsets in specialist core health posts and utilises mobile technology to venture deal for sustainable ingredients, and the business roles such as human resources. help increase healthcare access. practical challenges they overcome along the way. other business units understand its practical • Practical advice from hP on the utilisation of • how companies in the Middle East have got application. technology to address crucial health and education together to try and respond to a post Arab spring Session Format: Each speaker will be asked to challenges such hIV in Africa. business climate, and the key lessons learned. outline a position on the above in five minutes. The Session Format: The 90 second speaker pitch: Session Format: Pre-requested questions collected audience is then invited to improve on these Each speaker addresses the audience at the start with from the audience are presented to the speakers. suggestions. ninety seconds on why their case study deserves extra They are then probed on their answers by the Cranfield School of Management, Prof David Grayson discussion. The audience votes to decide who goes moderator and audience. first using live polling and has 10 minutes extra. Dow Chemical Company, Russell Mills, Global Director of University of Manchester, Dr David north, Executive National Bank of Abu Dhabi, Belinda Scott, head of CSR Director of the Sustainable Consumption Institute (SCI) Energy Climate Change Policy GlaxoSmithKline, Claire Dixon, Vice President Global (Former uK Corporate Affairs Director for Tesco plc) CSM Global, nicola Kimm, Sustainability Director Corporate Responsibility EABIS, Simon Pickard, Director General HP, Paul Ellingstad, Director, Sustainability Social Innovation Pearl Initiative, Imelda Dunlop, Executive Director BREAKOUT SESSION TWO All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised. RESTORATION OF TRUST CRISIS COMMUNICATIONS: LIVE! RD = MORE SUSTAINABLE PRODUCTS? Ivory Tower Syndrome Tools and techniques for Innovative approaches to - How the financial sector maintaining reputation in the development of new can re-connect with the times of turmoil – Real life sustainable products people they serve dilemmas on show According to a YouGov poll, some 49% of people In this session you will learn how some of the The ever-pervasive presence of social media means leading companies are battling to drive increased believe high-street banks to be dishonest while 45% think of them as incompetent. A mere 1% believe bad news – or wrong news - has never been able to sustainability into product design and roll-out senior executives of the biggest banks have improved spread more quickly. In this session, we examine their behaviour since the financial crash. This isn’t stakeholder engagement and how to survive a • Insight into how Kimberly-Clark has used the banker bashing but a look at how banks can regain the reputational crisis: latest technology and research to create a new public’s trust. Tough questions our participants will • Lessons from the Arab spring: how stakeholder line of toilet paper using 20% bamboo fibre respond to include: engagement – and response needs – have changed – Find out if they make any money from it. • will changes at the top of finance ensure in the Middle East and northern Africa. responsible senior executive leadership via • Examine Patagonia’s approach over many years incentives that drive engagement? • how to maintain a consistent message when brand perception is vulnerable to stakeholder volatility. developing durable products with minimum • Find how the financial sector can learn from FMCG/retail engagement success, such as M S • They think it’s true because it’s trending on Twitter. social and environmental impact: Do customers Plan A and unilever Sustainable Living Plan. how to effectively deal with incorrect information appreciate it? • Can the banks really grasp stakeholder engagement becoming truth in the eyes of your stakeholders. Session Format: The 90 second speaker pitch: when many hide behind commercial secrecy excuses? • Rapid response: how to manage a reputation risk Each speaker addresses the audience at the start • Does the business model of banking make it scenario before it spirals out of control. impossible to balance economic duty to society with ninety seconds on why their case study Session Format: This will be run as a live scenario and financial duty to shareholders? deserves extra discussion. The audience votes to session with our speakers presented with a series of Session Format: question Time style debate. The decide who goes first and has 10 minutes extra. live crises unfolding in front of them. They’ll be asked second half of the session will be given over to audience- to respond to key questions around each crisis and the we then have a discussion based session focused sourced solutions to banking engagement challenges. Royal Bank of Scotland, Andrew Cave, Group head of audience will critique their response. on problem solving. Sustainability Microsoft, Tomas Jensen, head of Corporate Kimberly-Clark, Tom Berry, head of Sustainability, UBS AG, Christian Leitz, head of Corporate Responsibility Communications EMEA, EMEA Management Stora Enso, Tommy Borglund, Vice President, Patagonia, Vincent Stanley, Vice President Marketing Nordea, Antti Savilaakso, Director of Responsible Investment Governance Communication, Renewable Packaging Amcor, David Clark, Vice President, Safety, SRI Connect, Mike Tyrrell, Editor – Moderator NWR, Gareth Penny Executive Chairman of the Board Environment Sustainability
  • 8. DAY TWO 8th May 2013 BREAKOUT SESSION THREE All breakouts are held in an off the record (chatham house rule) format. questions by corporate and nGO delegates will be prioritised. STAKEHOLDER ENGAGEMENT X FACTOR ROUNDTABLE DISCUSSIONS ROUNDTABLE DISCUSSIONS Stakeholder Engagement Take your communications to Engage with leading X FACTOR the next level: Roundtable NGOs: Hear their agendas, Your chance to get off the side-lines and join the debate. discussions and work out how to In this innovative, dynamic, new session, we'll This interactive 90 minute session enables improve collaboration bring together a panel of judges, and three attendees, in small groups of no more than 15, to and communications comms/CSR professionals. Each speaker will share discuss in-depth a particular communications issue or a comms extract from their report and explain how area with a leading business expert: This interactive 90 minute session enables attendees, they have used it to engage successfully with key Roundtable 1: FMCG Consumers in small groups of no more than 15, to discuss in- stakeholder. The judging panel will debate the This discussion considers how one or more FMCG depth a particular communications issue or area with strengths and weaknesses of their report. brands have engaged customers in sustainability a leading nGO representative: Once the judges have shared their feelings, it's issues , and the results to date. Roundtable 1: Vulnerable Communities up to the audience using live polling to choose their Roundtable 2: Retail Consumers A 15 person discussion group featuring a leading winner. This debate will be about how a top retailer has talked community engagement nGO offering tips and ideas In this session you will receive in a dynamic and to customers: And whether they feel they can grow for better community collaboration. fun format: the ‘deep green’ consumer market. Molson Coors, Scott wilson. Director of Public Affairs Roundtable 2: Poverty Reduction • An in-depth and focused discussion around three how can companies make a real difference with communications and reporting strategies. Roundtable 3: Marketing Teams poverty reduction and job creation programmes? • The best ways to incorporate the lessons into your In this session, experienced managers will discuss how the top companies talk to marketing teams: how Our experts will discuss and debate. own stakeholder engagement plans. Oxfam, Chris Ashworth, head of Corporate Partnerships do you enthuse and control them at the same time? Warburtons, Sarah Miskall, head of CSR and Communications Oxfam, Erinch Sahan, Private Sector Policy Adviser Unilever, Matthew neilson, Global Sustainability Roundtable 4: The Media Roundtable 3: Supply Chain Labour Conditions Talking to the media about sustainability remains how nGOs and companies cancollaborate better: During a period of a real challenge for big companies. This discussion And how – and when – should companies engage austerity and tight budgets, features tips and debate and stories of what works campaign groups on challenging issues? – and what does not. The Responsible Business Roundtable 4: Forestry Roundtable 5: Consumers 2020 “no deforestation” targets by Consumer Goods Summit remains a proven This debate will be about how a green London taxi cab Forum members will mean serious change if they are investment worth making operator has talked to customers: And whether they to be hit. hear from, and debate with, a leading feel they can grow the ‘deep green’ consumer market. forestry campaign group on how better to make greentomatocars, Jonny Goldstone, Managing Director progress, and collaborate. Come and join the industry-leading responsible business Awards Ceremony – just buy a diamond pass! 1. Gain recognition from your peers as a global leader in Corporate Sustainability 2. Get the acknowledgement you deserve for your company’s commitment to responsible business practice 3. Boost your reputation for ethical best practice with the largest CSR community in the world Buy a gold pass and save £50 on your seat! A celebration of best practice A great team-building opportunity Go to www.ethicalcorp.com/awards to enter now! Who will you meet at the Responsible Business Summit? here’s a sample of some of the companies that attended in 2012.
  • 9. Don’t miss out on your chance to attend – Register now in 3 easy steps! You're in good company when you choose us. Delegates who purchase a DIAMOND or PLATINUM PASS Over 10,000 past attendees – with 500+ more expected at this conference. get our newly published report: Trusted and reliable – with a ten year history, we've got a formidable track How to embed record of quality events. sustainability in management 1. CHOOSE YOUR PASS TYPE processes BRONZE PASS £995+VAT I Learn how to fully embed SILVER PASS £1,095+VAT I sustainability GOLD PASS £1,295+VAT I within your company to save PLATINUM PASS £1,495+VAT I money, eliminate risk and generate new business. DIAMOND PASS £1,695+VAT I For more information go to NGO/ACADEMIC AND NON OECD RATE £695+VAT I www.ethicalcorp.com/reports/embed SERVICE PROVIDER PASS* £1,995+VAT I *If you are a service provider or vendor please fill out the form below to apply for one of our limited availability delegate tickets. 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  • 10. The biggest CR and sustainability event in Europe returns 12TH ANNUAL! The Responsible Business Summit 2013 V Corporate responsibility in 2013: Why it's essential and YOUR EXPERT SPEAKERS INCLUDE: how to make it pay Collaboration • Stakeholder Engagement • Trust• Supply Chain • Resource Constraints 7TH–8TH MAY 2013  THE NOVOTEL WEST, LONDON, UK INNOVATION  BEST PRACTICE  INTERACTIVITY  FOCUSED DEBATE www.ethicalcorp.com/rbs ●Practical Advice and Insights from 50+ Senior CR Practitioners including Mars Inc, BASF, DuPont, hP, GSK, Patagonia, Microsoft and many others. ●Build Key Relationships: From the CEO of SKY to the Executive Director of Greenpeace to the Executive Editor of The Economist. no other summit brings together so many high-level attendees. Build career and knowledge-enhancing relationships with leading figures in the corporate, nGO and media world. ●Active Participation – Live Twitter feeds, use of live polling, scenario-based discussion, ‘question Time’-style debates and issue-based roundtables will ensure that you – not just the speakers – are at the heart of the discussion. ●Guaranteed corporate networking and insight – This year’s Summit will deliver a strong corporate focus. They’ll be imited passes available to solution providers and vendors – ensuring you the best chance to network with predominately corporates and nGOs. ●Emerging Markets Perspectives – This year’s speakers include heads of CSR from leading companies based in the uAE, Jordan, hong Kong, Turkey, India and more. Get a truly global perspective and learn from those at the vanguard of CSR in a rapidly changing landscape. HEAR FROM THE FOLLOWING INTERNATIONAL BUSINESS LEADERS: Greenpeace UK, John Institute for Human First Climate, Dr. Sascha HP, Paul Ellingstad, Director, Molson Coors, Scott wilson, Sauven, Executive Director Rights and Business, John Lafeld, Executive Board Sustainability Social Director of Public Affairs Morrison, Executive Director Member Innovation The Economist, Daniel Unilever, Matthew neilson, Franklin, Executive Editor Ethical Trading Initiative, Warburtons, Sarah CSM Global, nicola Kimm, Global Sustainability Peter McAllister, Executive Miskall, head of CSR and Sustainability Director Janssen Pharmaceuticals, Director greentomatocars, Jonny Jane Griffiths, Company Group Communications Dow Chemical Company, Goldstone, Managing Director Chairman European Commission, Russell Mills, Global Director of Thompson Creek Metals, Philippe Galiay, Policy Officer Oxfam, Chris Ashworth, head of Nestlé UK and Ireland, Fraser Thompson, Director CSR Energy Climate Change Policy Corporate Partnerships Fiona Kendrick, Chief Executive DuPont, Annette hansen, New World Resources, Officer Director of Sustainability Pearl Initiative, Imelda Oxfam, Erinch Sahan, Private Petra Masinova, head of Deckers Outdoor Dunlop, Executive Director Sector Policy Adviser CSM Global, Gerard hoetmer, CSR and Corporate GOLD SPONSOR: Corporation, Mark heintz, Communications Royal Bank of Scotland, Warburtons, Sarah Miskall, Chief Executive Officer Director of Corporate Andrew Cave, Group head of head of CSR and SKY, Jeremy Darroch, Chief Responsibility Doughty Centre for Sustainability Communications Executive Officer Corporate Responsibility, Life Technologies Corp, UBS AG, Christian Leitz, head ArcelorMittal, Charlotte Cranfield School of Reed Elsevier, Márcia Cristina Amorim, Chief Management, Prof David of Corporate Responsibility wolff, head of CSR Balisciano, Director Corporate Sustainability Officer Grayson Management Responsibility New World Resources, First Climate, Jochen Gassner, Nordea, Antti Savilaakso, University of Manchester, Petra Masinova, head of Mars Inc, Andrew hobday, Executive Board Member CO-SPONSORS: Dr David north, Executive Director of Responsible Corporate Communications and Chief Sustainability Officer Rezidor Hotel Group, Inge Director of the Sustainable Investment Governance Sustainability ASDA, Julian walker Palin, huijbrechts, Director Consumption Institute (SCI); Microsoft, Tomas Jensen, London Business School, head of Corporate Responsible Business (Former uK Corporate Affairs head of Corporate Ioannis Ioannou, Assistant Sustainability Aramex, Raji hatter, Chief Director for Tesco plc) CommunicationsEMEA Professor of Strategy and Marks and Spencer, Mike Sustainability and Compliance Hyundai Motor Company, NWR, Gareth Penny, Executive Entrepreneurship Barry, head of Sustainable Officer Stephen Stacey, Director and Chairman of the Board Business BNY Mellon, Michael Cole- Rio Tinto, Tom Burke, Executive Representative Kimberly-Clark, Tom Berry, Fontayn, Chairman of Europe, BASF, Geoff Mackey, Environmental Policy Adviser; National Bank of Abu head of Sustainability, EMEA the Middle East and Africa and OFFSET PROVIDERS: Sustainable Development Senior Business Advisor to the Foreign Secretary’s Special Dhabi, Belinda Scott, head of SRI Connect, Mike Tyrrell, Chief Executive Officer of Communications Director at Representative on Climate CSR Editor – Moderator Depositary Receipts Europe north Change from 2006-12 GlaxoSmithKline, Claire Amcor, David Clark, Vice TUI, Jane Ashton Director of Randstad Holdings, Annemarie Muntz, Director ING Group, Leone Schreve, Dixon, Vice President Global President, Safety, Environment Group Sustainable Development head of Sustainable Lending Corporate Responsibility Sustainability Emirates Foundation, Clare Public Affairs (President of the European Confederation of CLP Group, Dorothy Chan, EABIS, Simon Pickard, Director Patagonia, Vincent Stanley, woodcraft, Chief Executive Private Employment Agencies) head of Group Public Affairs General Vice President Marketing Officer