Expo West 2010 presentation: Product Innovation for the Next Decade

1. Product Innovation for the Next Decade* * Past performance is no guarantee of future returns Friday, March 12, MMX Natural Products Expo West Anaheim, Calif. TODD RUNESTAD [email_address]

4. We put the FUN in FUNctional Ingredients

7. U.S. Animal Nutrition Sales & Growth: 2001-2013

8. $2.8 Billion U.S. Animal Nutrition Market $45 Billion Pet Industry

11. Beyond organics

12. Who said that? “ Suppliers can use the scorecard to measure how their product packaging helps us achieve, meet or exceed our goals of being supplied 100 percent by renewable energy, creating zero waste and selling environmentally preferable products .” – Matt Kistler, WalMart’s sustainability leader

13. Mister Natural*

14. Mr. Naturals “ Politics is not the dominant power. The dominant power is economics.” “ The intention was to change the world. The one area we could bring that about, without major confrontation with the powers that be, was on the food side.”

17. What’s Hot… Fish oils, probiotics, vitamin D, acai … What’s next?

21. It’s all about prevention

24. Condition-specific: Eyes Lutein: in macula and lens. Spinach, broccoli and kale (smoothies). Lutein supps = 63% had sig macular thickening. AREDS: 4,500 60-80 yrs, lutein, zeaxanthin = less ARMD. Antiox and absorb blue light before it causes harm to photoreceptors. Aleman TS, et al. Macular pigment and lutein supplementation in ABCA4-associated retinal degenerations. Invest Ophthalmol Vis Sci. 2007 Mar;48(3):1319-29. Kopsell DA, et al. Spinach cultigen variation for tissue carotenoid concentrations influences human serum carotenoid levels and macular pigment optical density following a 12-week dietary intervention. J Agric Food Chem. 2006 Oct 18;54(21):7998-8005.

34. Eat your bugs…more than yogurt…

36. Jeff D Leach, Paleobiotics Lab…talking about prebiotics… “ We need microbiologists jumping on Oprah’s couch about the different types of fiber all Americans should be eating.”

39. The fat of America: 460,000 circus elephants

41. Next-gen superfruits

42. Favorite adaptogen quote: “ Rhodiola rosea , folks. Write this down on a chalkboard 100 times, and tell everybody. Rhodiola rosea is the most profound medicine in our healing pharmacy. It enhances the mind, reduces stress, improves memory, banishes depression, eradicates anxiety, promotes a great night’s sleep, and makes you feel like a billion bucks. Everybody can benefit from a daily dose of approximately 400mg of Rhodiola rosea extract. Everybody.” –Chris Kilham

44. Miracle Berry Taste Test

53. The 4 pillars