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the landscape
        of recruitment
               acquisition a nd r etention in the war f o r ta l e nt




 58%
  corporate brand is the most important
  consideration when evaluating potential
  employers, followed by location (52%)




                                                                                                                                41           %
                                                               more than four-in-ten use their social
                                                               media network when making career or
                                                               employment decisions. This is highest in APAC.




                                                                                                  the meaning of work
                                                                                                  according to employees
                                                                                                              Community
                                                                                                              involvement 28%

                                                                                                              Connection to
                                                                                                              corporate strategy 31%

                                                                                                              Connection with
                                                                                                              co-worker 41%

                                                                                                              Alignment to
                                                                                                              personal values 41%

                                                                                                              The ability to
                                                                                                              excel/develop 74%




                                                   driving job choice by generation
                                                   The importance of personal fulfillment and work-life balance
                                                   increases as workers progress in their careers
                                                                             boomers




                                                                                                          boomers




                                                                                                                                        boomers
                                                                 gen X




                                                                                                  gen X




                                                                                                                                gen X
                                                     gen y




                                                                                       gen y




                                                                                                                     gen y
                                                                             Baby




                                                                                                          Baby




                                                                                                                                        Baby




                                                              Personal                         Personal                compensation/
                                                             Fulfillment                        growth                   benefits




                                                                                                            66+34
                                                                   representing a great cost
                                                                    to companies, two-thirds
                                                                      of employees intend to
                                                                                                                    66%
                             44
                                                                        search for a job with
                                      %                                another organization
                                                                         within the next year




                                                                                                            48+52
                                       Less than
                                       half feel
                                                                            Fewer than half gain
                                       valued
                                       by their
                                                                                any real sense of
                                                                         purpose from their work
                                                                                                                    48%
                                       employer




                                                                                                            35+65
                                                                         over one-third are
                                                                      unlikely to confront
                                                                     anguish and tell their
                                                                employer of their potential
                                                                                                                    35%
                                                                      plans to change jobs




                                                                                                                    37%
                                                                                                                             think about
                                                                                                                             quitting.
                                                                                                                             Gen X is
                                                                                                                             the most
                                                                                                                             restless
                                                                                                                             with 43%
                                                                                                                             thinking of
                                                                                                                             perpetually
                                                                                                                             resigning




                                                   preferred recognition
                                                   for a job well done

                                                    41%                                                             financial
                                                                                                                    bonus



                                                    32%                                                             promotion




                                                                                                                    none
                                                     13%                                                            required


                                                                                                                    public acknowledgement
                                                     10%                                                            among colleagues


                                                                                                                    a day off
                                                      3%                                                            work




Kelly Global Workforce Index™ April 2012

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The Landscape of Recruitment

  • 1. the landscape of recruitment acquisition a nd r etention in the war f o r ta l e nt 58% corporate brand is the most important consideration when evaluating potential employers, followed by location (52%) 41 % more than four-in-ten use their social media network when making career or employment decisions. This is highest in APAC. the meaning of work according to employees Community involvement 28% Connection to corporate strategy 31% Connection with co-worker 41% Alignment to personal values 41% The ability to excel/develop 74% driving job choice by generation The importance of personal fulfillment and work-life balance increases as workers progress in their careers boomers boomers boomers gen X gen X gen X gen y gen y gen y Baby Baby Baby Personal Personal compensation/ Fulfillment growth benefits 66+34 representing a great cost to companies, two-thirds of employees intend to 66% 44 search for a job with % another organization within the next year 48+52 Less than half feel Fewer than half gain valued by their any real sense of purpose from their work 48% employer 35+65 over one-third are unlikely to confront anguish and tell their employer of their potential 35% plans to change jobs 37% think about quitting. Gen X is the most restless with 43% thinking of perpetually resigning preferred recognition for a job well done 41% financial bonus 32% promotion none 13% required public acknowledgement 10% among colleagues a day off 3% work Kelly Global Workforce Index™ April 2012