SlideShare una empresa de Scribd logo

BAQMaR Conference 2012: The Next Level

•Descargar como PPTX, PDF•
•
Tom De Ruyck
Tom De Ruyck
1 de 15
@tomderuyck
67 Billion $
Evolve & Win
Research Industry: 32 Billion $
Ooooh, So Scary!
The Routes Ahead
#1: Engagement
#2: Dialogue
#3: Big (Social) Data
#4: Emotional/Behavioural Data
The Next Level?
Make them Crazy Meet the CCO
#bqmr @tomderuyck

Recomendados

Come Dine With Me, Australia
Come Dine With Me, AustraliaCome Dine With Me, Australia
Come Dine With Me, Australia
Tom De Ruyck
 
ESOMAR Qualitative 2012: MROC case with Air France / KLM
ESOMAR Qualitative 2012: MROC case with Air France / KLMESOMAR Qualitative 2012: MROC case with Air France / KLM
ESOMAR Qualitative 2012: MROC case with Air France / KLM
Tom De Ruyck
 
Co-Creating Brands & Campaigns via Customer Communities
Co-Creating Brands & Campaigns via Customer CommunitiesCo-Creating Brands & Campaigns via Customer Communities
Co-Creating Brands & Campaigns via Customer Communities
Tom De Ruyck
 
Workshop: From Co-creation to Structural Collaboration with Consumers
Workshop: From Co-creation to Structural Collaboration with ConsumersWorkshop: From Co-creation to Structural Collaboration with Consumers
Workshop: From Co-creation to Structural Collaboration with Consumers
Tom De Ruyck
 
KLM / AirFrance Research Community Case: Doing More With Less
KLM / AirFrance Research Community Case: Doing More With LessKLM / AirFrance Research Community Case: Doing More With Less
KLM / AirFrance Research Community Case: Doing More With Less
Tom De Ruyck
 
Dorel Activation Studio case
Dorel Activation Studio caseDorel Activation Studio case
Dorel Activation Studio case
Tom De Ruyck
 
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Tom De Ruyck
 
How structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sectorHow structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sector
Tom De Ruyck
 

Recomendados

Come Dine With Me, Australia
Come Dine With Me, AustraliaCome Dine With Me, Australia
Come Dine With Me, Australia
Tom De Ruyck
 
ESOMAR Qualitative 2012: MROC case with Air France / KLM
ESOMAR Qualitative 2012: MROC case with Air France / KLMESOMAR Qualitative 2012: MROC case with Air France / KLM
ESOMAR Qualitative 2012: MROC case with Air France / KLM
Tom De Ruyck
 
Co-Creating Brands & Campaigns via Customer Communities
Co-Creating Brands & Campaigns via Customer CommunitiesCo-Creating Brands & Campaigns via Customer Communities
Co-Creating Brands & Campaigns via Customer Communities
Tom De Ruyck
 
Workshop: From Co-creation to Structural Collaboration with Consumers
Workshop: From Co-creation to Structural Collaboration with ConsumersWorkshop: From Co-creation to Structural Collaboration with Consumers
Workshop: From Co-creation to Structural Collaboration with Consumers
Tom De Ruyck
 
KLM / AirFrance Research Community Case: Doing More With Less
KLM / AirFrance Research Community Case: Doing More With LessKLM / AirFrance Research Community Case: Doing More With Less
KLM / AirFrance Research Community Case: Doing More With Less
Tom De Ruyck
 
Dorel Activation Studio case
Dorel Activation Studio caseDorel Activation Studio case
Dorel Activation Studio case
Tom De Ruyck
 
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Tom De Ruyck
 
How structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sectorHow structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sector
Tom De Ruyck
 
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer DialoguesGlobal Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Tom De Ruyck
 
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Tom De Ruyck
 
Heineken: Designing the Club of Tomorrow
Heineken: Designing the Club of TomorrowHeineken: Designing the Club of Tomorrow
Heineken: Designing the Club of Tomorrow
Tom De Ruyck
 
Febelmar | Activation Studio pitch
Febelmar | Activation Studio pitchFebelmar | Activation Studio pitch
Febelmar | Activation Studio pitch
Tom De Ruyck
 
Think Big and Connect to the Max
Think Big and Connect to the MaxThink Big and Connect to the Max
Think Big and Connect to the Max
Tom De Ruyck
 
The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market ResearchThe Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
Tom De Ruyck
 
ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'
Tom De Ruyck
 
Co-creating Concepts & Ideas
Co-creating Concepts & IdeasCo-creating Concepts & Ideas
Co-creating Concepts & Ideas
Tom De Ruyck
 
Opening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 ConferenceOpening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 Conference
Tom De Ruyck
 
Why Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerWhy Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer Officer
Tom De Ruyck
 
ESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on ResearchESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on Research
Tom De Ruyck
 
Special Edition Communities Smartees
Special Edition Communities SmarteesSpecial Edition Communities Smartees
Special Edition Communities Smartees
Tom De Ruyck
 
The Power of Community: Turning Your Online Research Community into a Strateg...
The Power of Community: Turning Your Online Research Community into a Strateg...The Power of Community: Turning Your Online Research Community into a Strateg...
The Power of Community: Turning Your Online Research Community into a Strateg...
Tom De Ruyck
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
Tom De Ruyck
 
From PowerPoint to Power
From PowerPoint to PowerFrom PowerPoint to Power
From PowerPoint to Power
Tom De Ruyck
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
Tom De Ruyck
 
Always-on Research
Always-on ResearchAlways-on Research
Always-on Research
Tom De Ruyck
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
Tom De Ruyck
 
Synergizing Natural & Research Communities
Synergizing Natural & Research CommunitiesSynergizing Natural & Research Communities
Synergizing Natural & Research Communities
Tom De Ruyck
 
Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011
Tom De Ruyck
 
Digital Collaboration in Times of Crisis
Digital Collaboration in Times of CrisisDigital Collaboration in Times of Crisis
Digital Collaboration in Times of Crisis
Tom De Ruyck
 
Digital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of CrisisDigital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of Crisis
Tom De Ruyck
 

Más contenido relacionado

Destacado

Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer DialoguesGlobal Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Tom De Ruyck
 
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Tom De Ruyck
 
Heineken: Designing the Club of Tomorrow
Heineken: Designing the Club of TomorrowHeineken: Designing the Club of Tomorrow
Heineken: Designing the Club of Tomorrow
Tom De Ruyck
 
The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market ResearchThe Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
Tom De Ruyck
 
ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'
Tom De Ruyck
 
Opening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 ConferenceOpening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 Conference
Tom De Ruyck
 
ESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on ResearchESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on Research
Tom De Ruyck
 
Special Edition Communities Smartees
Special Edition Communities SmarteesSpecial Edition Communities Smartees
Special Edition Communities Smartees
Tom De Ruyck
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
Tom De Ruyck
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
Tom De Ruyck
 
Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011
Tom De Ruyck
 

Destacado (20)

Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer DialoguesGlobal Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
 
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
 
Heineken: Designing the Club of Tomorrow
Heineken: Designing the Club of TomorrowHeineken: Designing the Club of Tomorrow
Heineken: Designing the Club of Tomorrow
 
Febelmar | Activation Studio pitch
Febelmar | Activation Studio pitchFebelmar | Activation Studio pitch
Febelmar | Activation Studio pitch
 
Think Big and Connect to the Max
Think Big and Connect to the MaxThink Big and Connect to the Max
Think Big and Connect to the Max
 
The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market ResearchThe Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
 
ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'ESOMAR 3D - 'Create a Win-Win-Win'
ESOMAR 3D - 'Create a Win-Win-Win'
 
Co-creating Concepts & Ideas
Co-creating Concepts & IdeasCo-creating Concepts & Ideas
Co-creating Concepts & Ideas
 
Opening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 ConferenceOpening Speech BAQMaR 2011 Conference
Opening Speech BAQMaR 2011 Conference
 
Why Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer OfficerWhy Every Company Needs a Chief Consumer Officer
Why Every Company Needs a Chief Consumer Officer
 
ESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on ResearchESOMAR CEE Forum: Always-on Research
ESOMAR CEE Forum: Always-on Research
 
Special Edition Communities Smartees
Special Edition Communities SmarteesSpecial Edition Communities Smartees
Special Edition Communities Smartees
 
The Power of Community: Turning Your Online Research Community into a Strateg...
The Power of Community: Turning Your Online Research Community into a Strateg...The Power of Community: Turning Your Online Research Community into a Strateg...
The Power of Community: Turning Your Online Research Community into a Strateg...
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
 
From PowerPoint to Power
From PowerPoint to PowerFrom PowerPoint to Power
From PowerPoint to Power
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
 
Always-on Research
Always-on ResearchAlways-on Research
Always-on Research
 
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
IESEG (Lille) - 'Contemporary Market Research Management & Techniques'
 
Synergizing Natural & Research Communities
Synergizing Natural & Research CommunitiesSynergizing Natural & Research Communities
Synergizing Natural & Research Communities
 
Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011Engage, Inspire, Act - ESOMAR Congress 2011
Engage, Inspire, Act - ESOMAR Congress 2011
 

Más de Tom De Ruyck

Impact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into actionImpact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into action
Tom De Ruyck
 
Insight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversionInsight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversion
Tom De Ruyck
 

Más de Tom De Ruyck (20)

Digital Collaboration in Times of Crisis
Digital Collaboration in Times of CrisisDigital Collaboration in Times of Crisis
Digital Collaboration in Times of Crisis
 
Digital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of CrisisDigital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of Crisis
 
Creative Crowdsourcing
Creative CrowdsourcingCreative Crowdsourcing
Creative Crowdsourcing
 
Blinded by Technology?
Blinded by Technology?Blinded by Technology?
Blinded by Technology?
 
Adapting Research Methods
Adapting Research MethodsAdapting Research Methods
Adapting Research Methods
 
The Role of VR in Insight Activation
The Role of VR in Insight ActivationThe Role of VR in Insight Activation
The Role of VR in Insight Activation
 
Impact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into actionImpact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into action
 
360 Degree Innovation
360 Degree Innovation360 Degree Innovation
360 Degree Innovation
 
Bringing back the EDGE in marketing (research)
Bringing back the EDGE in marketing (research)Bringing back the EDGE in marketing (research)
Bringing back the EDGE in marketing (research)
 
Bringing an EDGE with Market Research & Insights
Bringing an EDGE with Market Research & InsightsBringing an EDGE with Market Research & Insights
Bringing an EDGE with Market Research & Insights
 
From Hype to Reality: AI in Market Research
From Hype to Reality: AI in Market Research From Hype to Reality: AI in Market Research
From Hype to Reality: AI in Market Research
 
Have we lost our EDGE?
Have we lost our EDGE? Have we lost our EDGE?
Have we lost our EDGE?
 
AI in MR: Hype or Reality
AI in MR: Hype or Reality AI in MR: Hype or Reality
AI in MR: Hype or Reality
 
Trends in the German Research Industry
Trends in the German Research Industry Trends in the German Research Industry
Trends in the German Research Industry
 
Taking Research Forward
Taking Research ForwardTaking Research Forward
Taking Research Forward
 
Interview with Anda Marketing Magazine, Peru
Interview with Anda Marketing Magazine, PeruInterview with Anda Marketing Magazine, Peru
Interview with Anda Marketing Magazine, Peru
 
Reconnecting Marketers with Consumers
Reconnecting Marketers with ConsumersReconnecting Marketers with Consumers
Reconnecting Marketers with Consumers
 
WebTomorrow Keynote
WebTomorrow Keynote WebTomorrow Keynote
WebTomorrow Keynote
 
Welcome to the Age of Relevance
Welcome to the Age of RelevanceWelcome to the Age of Relevance
Welcome to the Age of Relevance
 
Insight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversionInsight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversion
 

BAQMaR Conference 2012: The Next Level