How do you make your job description stand out from all the others? What steps do you take to ensure predetermined foot traffic to your booth or campus events? This quick presentation compares the one (out of 62) vendor descriptions that stands out from their talent competitors by posting an engaging and exciting description. It will also show how to easily transform an otherwise boring “same as the others” description to make it appealing and want the target candidate to find out more. The presentation covers how to differentiate your company and opportunity along with what makes a description engaging and exciting. Slidedeck available for download in .pdf format from my Box.com account http://www.box.com/files#/files/0/f/0/1/f_1446466928; .pps download presentation and verbal presentation available by contacting me at tafurlong99@yahoo.com.

1. Tom Furlong
tafurlong99@yahoo.com

2. Do You Want a Description That:
•Attracts Attention
•Engages Collegiate Talent
•Ensures Career Fair Traffic Flow
•Builds Excitement
Then Tell Your Collegiate Talent Targets:
•What They Will Contribute
•How They Will Grow
•Where They Will Do It
•Why It Will Be Fun

3. 62 vendor descriptions:
ONE truly stands out,
TWO have some merit-
and 58 are the same
uninspiring descriptions.
Engineering/Technical
CAREER EXPO
February 7, 2012

6. Empowering healthcare starts with you. At McKesson
you're making a difference. No matter where you are in
the organization, you are in effect helping create a
healthcare system where quality is higher, mistakes are
fewer, costs are lower, physicians know more, and
pharmacists have more time for customers. You'll spark
a chain reaction that results in millions of people getting
more from their healthcare. As the nation's leading
healthcare services company, we touch virtually every
aspect of healthcare. At McKesson, we believe we can
empower healthcare. And it all starts with you.

7. OKAY:
Two Have Some Merit (here’s one)

8. We are extremely proud to call KMMG the home for the Kia
Sorento and Kia Optima in the U.S. Both vehicles continue to lead
the way for the Kia brand. It is a wonderful time to be associated
with this brand and the proof is in our record-breaking sales
numbers and the many accolades our products continue to
receive. We are truly building a world class product here at
KMMG. The dedication our team members have for building a
top quality vehicle at an affordable price is second to none.
Exciting – Not Engaging
•Growing Company Nothing about me
•Quality Commitment (except affordable cars!)
•Addresses Societal Needs

9. BORING-
The Other 58 including:

10. KeiTai Communications is a leading provider of enterprise-grade
wireless and mobility solutions. The company’s flagship product
is a highly scalable, web-based mobile device and WLAN
management software with robust functionality for mobile
devices running on all mobile operation systems. Designed to
secure, monitor, manage, and support mobile devices across an
enterprise, KeiTai Communications provides a single, integrated,
real-time view into an organization’s entire fleet of mobile
devices, regardless of mobile platform, device manufacturer, or
location.

11. They Do
KeiTai Communications is a leading provider of enterprise-grade
wireless and mobility solutions. The company’s flagship product
is a highly scalable, web-based mobile device and WLAN
management software with robust functionality for mobile
devices running on all mobile operation systems. Designed to
What???
secure, monitor, manage, and support mobile devices across an
enterprise, KeiTai Communications provides a single, integrated,
real-time view into an organization’s entire fleet of mobile
devices, regardless of mobile platform, device manufacturer, or
location.
What will I do?
Where will I go?
How will I contribute?
Why should I consider this company?

12. CONVERT
BORING
to

13. Are you looking to be a part of the new wave of mobile
technology? KeiTai Communications (KTC) is looking to hire
tomorrow’s leaders to help continue our rapid growth in
mobility and enterprise-grade wireless solutions. Founded by
pioneers in the Atlanta technology industry, your input will help
continue to propel KTC as a leading provider of mobile solutions
across all platforms. Your talents will allow KTC to become the
number one option as more companies look to adopt integrated
platforms for their mobile device networks. Our rapidly growing
team can offer you training, experience, and opportunities that
will form the foundation for your career- while you can work,
live, and play in the exciting new center of Atlanta’s technology
district!

14. Are you looking to be a part of the new wave of mobile
technology? KeiTai Communications (KTC) is looking to hire
tomorrow’s leaders to help continue our rapid growth in
mobility and enterprise-grade wireless solutions. Founded by
pioneers in the Atlanta technology industry, your input will help
continue to propel KTC as a leading provider of mobile solutions
across all platforms. Your talents will allow KTC to become the
number one option as more companies look to adopt integrated
platforms for their mobile device networks. Our rapidly growing
team can offer you training, experience, and opportunities that
will form the foundation for your career- while you can
work, live, and play in the exciting new center of Atlanta’s
technology district!

15. Are you looking to be a part of the new wave of mobile
technology? KeiTai Communications (KTC) is looking to hire
tomorrow’s leaders to help continue our rapid growth in
mobility and enterprise-grade wireless solutions. Founded by
pioneers in the Atlanta technology industry, your input will help
continue to propel KTC as a leading provider of mobile solutions
across all platforms. Your talents will allow KTC to become the
number one option as more companies look to adopt integrated
platforms for their mobile device networks. Our rapidly growing
team can offer you training, experience, and opportunities that
will form the foundation for your career- while you can
work, live, and play in the exciting new center of Atlanta’s
technology district!

16. The Goals of Posted Descriptions,
Career Fairs, & Campus Events:
 Gain Immediate Attention
 Increase Traffic
 Build Engagement
 Create Excitement
 DIFFERENTIATE FROM TALENT COMPETITORS!
Use these pointers for Experienced Hire
job descriptions as well!

17. Does Your Campus Recruiting Program offer excitement?
Let’s talk about how I can make your
Campus Recruiting efforts Best in Class!