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Best Practices in Building Programs to Create Partner Profitability in the SMB Market Tom Hume – VP Channel Marketing
Sage Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sage Product Portfolio Business Partners (VAR’s) Retail Small   Business Mid-Market
About the partners we target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adding value for Partners ,[object Object],[object Object],Revenue  Generation Cost  Reduction
Key Program Elements Assuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fast Track for Growth Marketing Alliance Preferred Vendors Webcast Lead Builder I want to: Build  Knowledge Earn  Rewards Grow  my Business Hire  Talent Sage University Sales Academy Consulting Academy Leadership Academy Hire Assist  Sales Sage Recruiting Resources Sage Select Chairman’s Club President’s Circle Million Dollar Club Co-op Programs and resources to help partners recruit and retain the right talent for their business. Programs and resources to help partners build the competencies and capabilities of their people. Advantages and experiences that allow partners to enjoy the benefits of successfully building their business with Sage. Programs and resources to help partners improve their capabilities, build business, and develop their  partnership with Sage. The Four Pillars of Sage Partner Advantage Sage Partner Advantage
Grow My Business Grow  my Business Fast Track for Growth Marketing Alliance Program Preferred Vendors Webcast Lead Builder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grow My Business Grow  my Business Fast Track for Growth Marketing Alliance Program Preferred Vendors Webcast Lead Builder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revenue Generators Coaches focus on growing new units   Cost Reducers Earn back, $8K benefits for $5K
Grow My Business Grow  my Business Fast Track for Growth Marketing Alliance Program Preferred Vendors Webcast Lead Builder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost Reducers Better co-op, $ support for marketing consulting Revenue Generators Community, 1 st  new programs
Grow My Business Grow  my Business Fast Track for Growth Marketing Alliance Program Preferred Vendors Webcast Lead Builder ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Saving With Sage Vendors ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost Reducers Leverages Sage’s buying power
Grow My Business Grow  my Business Fast Track for Growth Marketing Alliance Program Preferred Vendors Webcast Lead Builder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revenue Generators Leads guaranteed  Cost Reducers Partners don’t have to produce/hosts Webcast
Hire Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sage Hire Assist  Sales Sage Recruiting Resources Hire  Talent
Hire Talen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sage Hire Assist  Sales Sage Recruiting Resources Hire  Talent Cost Reducers Revenue Generators Coaching   Cost Reducers Direct financial support for new hire Revenue Generators
Hire Talent ,[object Object],[object Object],[object Object],Sage Hire Assist  Sales Sage Recruiting Resources Hire  Talent Cost Reducers Lower cost recruiting resources
Build Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Build  Knowledge Sage University Sage Sales Academy Sage Consulting Academy Sage Leadership Academy Sage Webcast Center Cost Reducers Lower cost training  Revenue Generators Coaching   best practices
Earn Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Earn  Rewards Sage Select Chairman’s Club Business Partner of the Year President’s Circle Million Dollar Club Co-op Cost Reducers Added margin and co-op
Earn Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Earn  Rewards Sage Select Chairman’s Club Business Partner of the Year President’s Circle Million Dollar Club Co-op Cost Reducers Direct financial support, better cash flow and time-savings
Other Rewards and Special Deals  ,[object Object],[object Object],Cost Reducers Reduces IS costs
Helping Partners Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions

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Sage Partner Advantage Baptie Presentation 042308

  • 1. Best Practices in Building Programs to Create Partner Profitability in the SMB Market Tom Hume – VP Channel Marketing
  • 2.
  • 3. Sage Product Portfolio Business Partners (VAR’s) Retail Small Business Mid-Market
  • 4.
  • 5.
  • 6.
  • 7. Fast Track for Growth Marketing Alliance Preferred Vendors Webcast Lead Builder I want to: Build Knowledge Earn Rewards Grow my Business Hire Talent Sage University Sales Academy Consulting Academy Leadership Academy Hire Assist Sales Sage Recruiting Resources Sage Select Chairman’s Club President’s Circle Million Dollar Club Co-op Programs and resources to help partners recruit and retain the right talent for their business. Programs and resources to help partners build the competencies and capabilities of their people. Advantages and experiences that allow partners to enjoy the benefits of successfully building their business with Sage. Programs and resources to help partners improve their capabilities, build business, and develop their partnership with Sage. The Four Pillars of Sage Partner Advantage Sage Partner Advantage
  • 8.
  • 9.
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  • 11.
  • 12.
  • 13.
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Editor's Notes

  1. Kevin
  2. Kevin This slide has a build: Sage Software is organized so that it serves not only its needs, but customers’ needs as well. Sage Software has two divisions characterized by market and customer size: Small Business division Mid Market division This structure also reflects Sage Software’s distribution channels: Retail Value Added Resellers
  3. What partner segments do we focus on- Large committed partners
  4. Kevin- What most in the industry miss is how they can help on the cost savings More minimize cost
  5. Tom
  6. Sage Benefits Partners can spend less time looking for cost-effective vendors and utilize SWS vendors with Sage negotiated pricing= more time spent on selling Sage products and money spent on Marketing Sage products