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Social	
  media	
  marketing:	
  I	
  signed	
  
up	
  for	
  Linkedin.	
  Now	
  what?	
  
	
  
	
  
	
  
Have	
  you	
  signed	
  up	
  for	
  a	
  Linkedin	
  account	
  and	
  now	
  find	
  yourself	
  
wondering	
  what	
  on	
  earth	
  you	
  should	
  do	
  with	
  it?	
  
	
  
Which will put you streets ahead
of most other B2B salespeople
who don’t get any business from
Linkedin or social media.
Decide on your objectives! What do you want to
achieve on Linkedin? Increase engagement with
existing customers? Find new prospects? Or build
awareness of you and your brand?
	
  Have	
  a	
  story	
  to	
  tell!	
  People	
  don’t	
  like	
  to	
  be	
  sold	
  to.	
  
But	
  humans	
  are	
  hard-­‐wired	
  to	
  find	
  well-­‐told	
  stories	
  
irresistibly	
  persuasive.	
  If	
  you	
  can	
  tell	
  a	
  coherent	
  
story	
  about	
  your	
  product	
  or	
  service,	
  you	
  won’t	
  have	
  to	
  sell	
  AND	
  
you’ll	
  never	
  be	
  stuck	
  for	
  what	
  to	
  say	
  in	
  posts,	
  messages	
  and	
  updates	
  
(unlike	
  most	
  other	
  people	
  in	
  B2B	
  sales).	
  
	
  
Get	
  social!	
  If	
  you’re	
  going	
  to	
  make	
  social	
  media	
  marketing	
  work	
  
for	
  you,	
  you	
  have	
  to	
  actually	
  be	
  sociable	
  (the	
  clue’s	
  in	
  the	
  name!).	
  
This	
  means	
  making	
  the	
  like,	
  share	
  and	
  comment	
  buttons	
  your	
  
friend	
  on	
  a	
  regular	
  basis	
  –	
  don’t	
  worry,	
  it	
  only	
  takes	
  a	
  couple	
  of	
  
minutes	
  each	
  time	
  and	
  it	
  builds	
  engagement	
  and	
  
brand	
  awareness	
  with	
  the	
  people	
  you	
  want	
  to	
  do	
  
business	
  with.	
  
	
  
	
  
1.	
  
2.	
  
3.	
  
Helping	
  you	
  get	
  more	
  leads	
  from	
  Linkedin	
  in	
  3	
  easy	
  steps	
  
W:	
  tommallens.com	
   E:	
  tom@tommallens.com	
  
T:	
  01926	
  678	
  920	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  M:	
  07917	
  005	
  938	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  @TomMallens	
  
If	
  you	
  can	
  get	
  the	
  following	
  3	
  key	
  areas	
  
right,	
  you’ll	
  be	
  set	
  to	
  start	
  getting	
  more	
  
	
  in-­‐bound	
  leads	
  and	
  warm	
  phone	
  calls.	
  
Put	
  these	
  3	
  simple	
  points	
  into	
  action	
  and	
  you’ll	
  get	
  
yourself	
  and	
  your	
  B2B	
  social	
  selling	
  off	
  to	
  a	
  GREAT	
  
start	
  (and	
  start	
  to	
  get	
  more	
  leads	
  &	
  opportunities)!	
  

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Linkedin marketing: I signed up for linkedin. Now what?

  • 1. Social  media  marketing:  I  signed   up  for  Linkedin.  Now  what?         Have  you  signed  up  for  a  Linkedin  account  and  now  find  yourself   wondering  what  on  earth  you  should  do  with  it?     Which will put you streets ahead of most other B2B salespeople who don’t get any business from Linkedin or social media. Decide on your objectives! What do you want to achieve on Linkedin? Increase engagement with existing customers? Find new prospects? Or build awareness of you and your brand?  Have  a  story  to  tell!  People  don’t  like  to  be  sold  to.   But  humans  are  hard-­‐wired  to  find  well-­‐told  stories   irresistibly  persuasive.  If  you  can  tell  a  coherent   story  about  your  product  or  service,  you  won’t  have  to  sell  AND   you’ll  never  be  stuck  for  what  to  say  in  posts,  messages  and  updates   (unlike  most  other  people  in  B2B  sales).     Get  social!  If  you’re  going  to  make  social  media  marketing  work   for  you,  you  have  to  actually  be  sociable  (the  clue’s  in  the  name!).   This  means  making  the  like,  share  and  comment  buttons  your   friend  on  a  regular  basis  –  don’t  worry,  it  only  takes  a  couple  of   minutes  each  time  and  it  builds  engagement  and   brand  awareness  with  the  people  you  want  to  do   business  with.       1.   2.   3.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   If  you  can  get  the  following  3  key  areas   right,  you’ll  be  set  to  start  getting  more    in-­‐bound  leads  and  warm  phone  calls.   Put  these  3  simple  points  into  action  and  you’ll  get   yourself  and  your  B2B  social  selling  off  to  a  GREAT   start  (and  start  to  get  more  leads  &  opportunities)!