1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name:
Production:
Date Action Taken
15/05/2014 In my editing process I used adobe Premier and this was good as I have already used this
software before. I imported all the shots that I filmed the week before. I then went through each
shot trying to find the best ones that would suit my advert the best. After doing this for about
half an hour I then started placing my shots into the order that I wanted them in. I wanted to set
them out so that each shot was different to the previous shot. This would make the advert look
more speedy and upbeat. After doing this I imported my music. The song that I chose was a
upbeat dance song that was happy and enjoyable. This song covered the codes and conventions
of Nike shoe adverts. After importing this I then had to switch some clips around to fit in with
the music. After this I added my effects to certain clips making the advert look more
professional. I then added the Nike logo at the end of the end of the advert and added to titles
over the top these said ‘Risk Everything’ and ‘Just Do It’.