Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

1. Social Media for business
Or, how to win friends and influence
people!
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Friday 12 November 2010

2. Tom Raftery
•Lead analyst, energy and
sustainability practice,
RedMonk
•GreenMonk.net
•twitter.com/tomraftery
•tom@redmonk.com
•+34 677 695 468
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3. Who are you?
Photo http://www.flickr.com/photos/66164549@N00/2684465429/
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4. 4
Social Media?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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5. Social Media?
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6. Blogs
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http://blogs.intel.com/csr
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7. Blogs
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http://blogs.msdn.com/see
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8. Blogs
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9. Blogs
http://boeingblogs.com/randy/
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10. Blogs
http://jnjbtw.com/
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11. Blogs
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http://yollegoafindemes.carrefour.es/
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12. Twitter
http://twitter.com/TomRaftery
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13. Twitter
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http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/
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14. Twitter
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http://twitter.com/comcastcares
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15. Twitter
http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter
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16. Twitter
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http://twitter.com/#!/Iberia
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17. Twitter
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http://twitter.com/#!/Iberia/status/28709602353
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18. Twitter
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http://twitter.com/#!/TomRaftery/status/2771137826127872
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19. Twitter
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http://twitter.com/Vueling
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20. Twitter analytics
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http://twitter.com/#!/TomRaftery/statuses/28586018149
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21. Twitter analytics
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http://bit.ly/b4Tjfz+
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22. Twitter analytics
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http://www.chatterscope.com/live/search/
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23. Twitter analytics
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http://www.chatterscope.com/live/search/
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24. Twitter analytics
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http://www.chatterscope.com/live/search/
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25. Twitter analytics
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http://amplicate.com/search?q=aer%20lingus
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26. Twitter analytics
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http://amplicate.com/search?q=ryanair
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27. Twitter analytics
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http://amplicate.com/search?q=jetblue&x=0&y=0
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28. Sales
http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article
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29. Sales
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http://mashable.com/2009/12/08/dell-twitter-sales/
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30. Sales
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http://twitter.com/#!/delloutlet
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31. Promotion
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32. Search Engines
Source: comScore qSearch, Expanded Search Query Report, November 2009
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33. YouTube
http://www.youtube.com/user/homedepot
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34. YouTube
http://www.youtube.com/user/blendtec
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35. YouTube
http://www.youtube.com/user/MyMolsonCanadian
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36. YouTube
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http://www.youtube.com/watch?v=5YGc4zOqozo
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37. Photo Sharing
http://www.flickr.com/photos/gmeurope/
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38. Photo Sharing
http://www.flickr.com/photos/innocentdrinks/3833428934/
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39. Photo Sharing
http://www.flickr.com/groups/79323077@N00/pool/
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40. FaceBook
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http://www.facebook.com/cocacola
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41. FaceBook
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http://www.facebook.com/elcorteingles
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42. FaceBook
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http://www.facebook.com/iberia
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43. FaceBook
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http://www.flickr.com/photos/traftery/4445846634/
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44. FaceBook
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http://www.flickr.com/photos/traftery/4445777716/
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45. Xing
http://www.xing.com
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46. LinkedIn
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http://www.linkedin.com/nhome/
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47. SlideShare
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http://www.slideshare.net/TomRaftery/presentations
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48. SlideShare
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49. SlideShare
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50. SlideShare
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http://www.slideshare.net/RedMonk
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51. Social Bookmarking
http://www.diigo.com/user/tomraftery
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52. Social Bookmarking
http://delicious.com/adobe
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53. Second Life
http://www.ibm.com/3dworlds/businesscenter/us/en/
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54. Crowdsourcing
http://www.ideastorm.com/
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55. Crowdsourcing
http://mystarbucksidea.force.com/ideaHome
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56. Crowdsourcing
http://www.taxalmanac.org/index.php/Main_Page
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57. Crowdsourcing
http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article
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58. Politics
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59. Social Media hubs
http://www.gmeurope.info/social_media_newsroom/
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60. Social Media Hub
http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
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61. Social Media Hub
http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/
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62. Recruitment / Retention
From the WWI Museum Kansas City
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63. Conclusion
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There’s fun afoot on the internet, and business had better take it
seriously. When paradox becomes paradigm, it’s already too late to
look for a magic-bullet cure for Corporate Linguistic Deficit Disorder.
It’s time to imagine entirely new roles, new reasons, new worlds.
Christopher Locke
The Cluetrain Manifesto, 1999.
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64. 64
Thanks!
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