PhD Thesis - Avatar-Based Innovation
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PhD Thesis - Avatar-Based Innovation
- 1. Avatar-Based Innovation Creating a Compelling Experience Thomas Kohler University of Innsbruck :: Department of Strategic Management, Marketing and Tourism
- 3. Virtual Worlds Computer-generated physical space Represented graphically in three dimensions Experienced by many people at once
- 5. Research Topic Virtual Worlds + Open Innovation = Avatar-Based Innovation
- 8. Dissolving Boundaries They could use their virtual-world sensibility to design products with real-world potential (Hemp, 2006) „ “
- 9. Pathfinding Companies Alcatel innovation competiton Steelcase chair designs Philips co-creation design Aloft testing the virtual hotel
- 10. The Problem < Participation
- 12. WHAT CREATES A COMPELLING CO-INNOVATION EXPERIENCE WITHIN VIRTUAL WORLDS
- 13. COMP CO-INNO EXPER ELLING VATION IENCE Virtual Worlds Open Innovation
- 14. Literature Study - Theoretical insights Flow, Optimal experience Intrinsic motivation Creativity Gaming Web design
- 15. Research Design context process users Expert Interviews Compelling co-innovation process Participant Interviews and Observation Compelling co-innovation in virtual worlds Focus Groups Compelling virtual world place
- 20. Philips Design Sustainable living in the year 2020
- 21. KTM Motorbike experience of the future
- 23. Results Usability Challenge Connectivity Desirability Usefulness Interactivity Recognition
- 28. Discussion
Notas del editor
- Welcome to my presentation and I really appreciate the opportunity to present my research in front of such an expert audience. My name is thomas kohler and I am currently a phd candidate at the university of innsbruck in Austria. Part of my research fits well into the context of this conference theme, part of it only indirectly, but I will try to focus on that part. What I would like to discuss with you today is the question of how companies have to design their virtual world sites in order to create a compelling experience for their users. There are a number of media characteristics that, I believe play a crucial for understanding the factors that constitue a compelling experience. Before diving in to these factors and sharing the results of the conducted research, I will give you some brief background information about my research topic in order to understand the research context.