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How to avoid being poked on Facebook

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Tommy Tudehope
Tommy Tudehope

Thomas Tudehope is the Director of Strategy & Engagement at leading social media intelligence firm SR7. This presentation was delivered to the Media140 Conference in Brisbane to a large audience of science and communications practitioners.

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How to avoid being poked on Facebook Thomas Tudehope Director, SR7 Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Today ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Will Facebook kill off Google? ,[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
It’s all about LOVE & TRUST Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Facebook… some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Twitter… some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Campaign v Strategy ,[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
CASE STUDIES THAT WORK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Queensland Police ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
NAB ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Twitter – Westfield UK ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Facebook – Ikea ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
YouTube – Witchery Man ,[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
A Whopper Facebook Sacrafice ,[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
CASE STUDIES THAT DON’T WORK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Gerry Harvey’s Online Tax ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Australian Defence Force ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Qantas ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Commonwealth Bank ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Vegemite iSnack 2.0 ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Toyota Yaris ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Twitter - BigPond ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Twitter – Coles ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
SOCIAL MEDIA RISK WHAT CAN GO WRONG AND WHY Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Risk - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Risk - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Risk - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Risk 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Risk 5 ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
SOCIAL MEDIA ENGAGEMENT GETTING THE MOST BANG FOR YOUR BUCK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Maximising engagement -1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Maximising Engagement - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Social Media Engagement - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Maximising Engagement - 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Maximising Engagement – 5 ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Maximising Engagement - 6 ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
How to measure engagement ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
How to handle dissent ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
FIVE WAYS YOUR BUSINESS COULD USE SOCIAL MEDIA Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
1. Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
2. Customer Support/Management ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
3. Research ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
4. Sales ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
5. Crisis Management ,[object Object],[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
FIRST STEPS IN SOCIAL MEDIA? Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Audit your assets ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
Develop a presence ,[object Object],[object Object],[object Object],Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
QUESTIONS… Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140

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How to avoid being poked on Facebook

  • 1. How to avoid being poked on Facebook Thomas Tudehope Director, SR7 Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. It’s all about LOVE & TRUST Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 7.
  • 8.
  • 9.
  • 10. CASE STUDIES THAT WORK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. CASE STUDIES THAT DON’T WORK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. SOCIAL MEDIA RISK WHAT CAN GO WRONG AND WHY Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. SOCIAL MEDIA ENGAGEMENT GETTING THE MOST BANG FOR YOUR BUCK Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. FIVE WAYS YOUR BUSINESS COULD USE SOCIAL MEDIA Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. FIRST STEPS IN SOCIAL MEDIA? Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140
  • 48.
  • 49.
  • 50. QUESTIONS… Thomas.Tudehope@sr7.com.au | Twitter: @TommyTudehope | #media140