Technology and Traditional Sources of Competitive Advantage

Technology and Traditional Sources of Competitive Advantage Tonje Hovland Berntsen

Classical Source of Competitive Advantage ,[object Object],[object Object],[object Object]

Generic Competitive Strategy Matrix

Cost-Based Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Cost Reduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wal-Mart ,[object Object],[object Object],[object Object],[object Object],[object Object]

Total Cost of Ownership (TCO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost-Based Strategies - Challenges ,[object Object],[object Object],[object Object]

Differentiation-Based Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Differentiation ,[object Object],[object Object],[object Object],[object Object]

Differentiation - Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Narrow or Broad Customer Target? ,[object Object],[object Object],[object Object]

Questions or comments? Thank you!!

References ,[object Object],[object Object],[object Object],[object Object]

Technology and Traditional Sources of Competitive Advantage

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Technology and Traditional Sources of Competitive Advantage