1. Group Member:
Tooba Alam
Sabiha Khalid
Tayyiba Amir
Yusra Naz

2. Product Introduction
• Herbicure is a herbal blend that is free from
chemicals and cortisones.
• Ingredients: Emblica officinalis (Harh)
Emblica Belerica (Behra)
Terminalia belerica (Amla)
Olive Oil

3. Product Introduction (Cont’d.)
• A mixture fit for every age and health
• Being natural all ingredients heal the body and
strengthen the internal organs and immunity system as
well as works in controlling highly common diseases
such as diabetes, heart problems, and digestion issues
etc.
• The herbal products based on our herbs can restore
equilibrium in the body. They don’t necessarily have to
be used for treating a medical condition. They can
simply be taken for improving one’s general condition
and for ensuring a harmonious existence.

4. Product Introduction (Cont’d.)
• This medicine is already been introduced and exported
to Dubai, Canada and Saudi Arabia.
• Over 100 products based on our herbs leave the
company for improving the lives of Americans.
• Once western people have realized that our products
not only cure them, but can also prevent illnesses and
take care of one’s well being, the demand for them
increased even more.
• Now we aim to spread out in the European countries
for this we have selected – England to the target
country.

5. Changing Trends in Herbal medicine
• An increase in research and openly evidencing
of the disastrous side effects of chemically
structured medicines the world has started to
move towards the alternative.
• Herbs are the nature’s own healers which are
readily available in affordable prices compared
to the expensive medicines which are created
after incurring huge amounts of expense and
hard work.

6. Changing Trends in Herbal medicine
(Cont’d.)
• The reason why some people prefer herbs
instead of medical products:
• don’t generate side effects and don’t threaten
one’s health in any way.
• They have been used for long in countries like
India or China and they have sometimes
succeeded where modern medicine has failed.
Step by step, people in USA and UK have
discovered their properties and have started to
ask for them.

8. Cultural Analysis - England
• Geographical Setting
• England is a country that is part of the United
Kingdom. It shares land borders with Scotland to the
north and Wales to the west; the Irish Sea is to the
north west, the Celtic Sea to the south west, while the
North Sea to the east and the English Channel to the
south separate it from continental Europe.
• Political Structure:
• As part of the United Kingdom, the basic political
system in England is a constitutional monarchy and
parliamentary system.

9. Cultural Analysis – England (Cont’d.)
• Economy:
• Currency : Pound Sterling GBP
• England's economy is one of the largest in the world,
with an average GDP per capita of £22,907. Usually
regarded as a mixed market economy, it has adopted
many free market principles, yet maintains an
advanced social welfare infrastructure.
• England is a leader in the chemical and pharmaceutical
sectors and in key technical industries, particularly
aerospace, the arms industry, and the manufacturing
side of the software industry.

12. Cultural Analysis – England (Cont’d.)
• Population:
• With over 51 million inhabitants, England is by far the most
populous country of the United Kingdom, accounting for 84%
of the combined total.
• Family Structure:
• A relaxation of societal attitudes towards marriage resulted
families no longer solely made up of married parents living
with their children: nowadays, many families consist of a
number of non-traditional structures such as stepfamilies,
cohabiting parents, single parents, couples living apart
together and civil partnerships.
• Changes in legislation, women’s entry into the labor market
and the development of science and technology have allowed
parents greater ability to plan their future and have flexibility
in their working patterns.

13. Herbal Medicine Scenario In England
• The Government Regulation for Herbal medicine
• The European Directive on Traditional Herbal Medicinal
Products (THMPD) formally The Directive 2004/24/EC
amending, as regards traditional herbal medicinal products,
Directive 2001/83/EC on the Community code relating to
medicinal products for human use was established by the
European Parliament and Council on 31 March 2004 to
provide a simplified regulatory approval process for
traditional herbal medicines in the European Union (EU).
• Under this regulation, all herbal medicinal products are
required to obtain an authorization to market within the
EU.

14. Herbal Medicine Scenario In England
• Herbal medicines must be now manufactured
under Good Manufacturing Practice (GMP) to
ensure the quality of the finished product and
also demonstrate safety.
• The Traditional Herbal Medicines Product
Directive does allow medicinal claims to be
made on the label of the final product,
although restrictions do apply on the final
wording.

15. UK Alternative Medicine Industry
Overview
• Data from surveys conducted in 2000 suggest
that there were about 50,000 complementary
and alternative medicine practitioners in the
UK.
• More recent market data suggests that the UK
population spends about $192 million
annually, and that within the next four years
this figure will expand to go over $295.54
million.

16. UK Alternative Medicine Industry
Overview (Cont’d.)
• Complementary and Alternative Medicine
(CAM)
• as “a diverse group of health-related therapies
and disciplines which are not considered to be
a part of mainstream medical care. Other
terms sometimes used to describe them
include 'natural medicine', 'non-conventional
medicine' and 'holistic medicine'.”

17. UK Alternative Medicine Industry
Overview (Cont’d.)
• Complementary and Alternative Medicine Use
in the UK A survey of CAM use conducted in just
England assessed 2668 responses and
found that 13.6% of respondents had
consulted the practitioners of the
therapies homeopathy, chiropractic,
acupuncture, medical herbalism,
osteopathy, hypnotherapy, aromatherapy
and reflexology.

18. UK Alternative Medicine Industry
Overview (Cont’d.)

19. Competitors
• The herbal stance of Chinese and Indian
companies is strong in UK therefore the
Ayurveda, "the knowledge for long life“
or ayurvedic medicine is a Hindu system
of traditional medicine native to India and a
form of alternative medicine is the biggest
competitor in this sector as this is used by
nearly all herbalists in UK

20. Channels of disturbution
• Our Herbal products will managed a quite well
distribution network meeting its corporate
strategy for the urban as well as the rural one.
• The objective would be to target a Herbs
manufacturer that already has successfully
established a dealer network in international
market. The dealer will then sell the Herbal
products to the medical stores.

21. Establishing the Channel
• We aim to collaborate with The Organic Herb
Trading Co. located in England selling and
providing herbs grown there to all over
Europe.
• As far as the responsibility for distributing the
products is concerned, the outreach of the
HERBAL PRODUCTS and the third party
logistics is limited to the distributors only.

22. Sales and Promotion
• We will set up a partnership with existing
company who will give boost to the sales of our
product if hooked up with theirs.
• We will spend 9.7% and 11% of sales on
advertising and sales promotion. It engages all TV
channels for advertising and regional channels
are also included in sales promotion. The print
media like newspapers, magazines and
periodicals are also given their due share. The
company will also announce offers and incentives
for retailers.

23. Conclusion
• In this increasing world of research it is vital to
move back to the nature’s resources.
• England will provide us the recognition and
market that we require to enter in the EU
countries by giving the provision of large
population to cater with and the ever
increasing health concerns.