1. “Yet
another
run
on
the
hotel
dreadmill”
“Cobbled
together
route
by
hotel
for
a
workout”
“After
30
minutes
of
Google
searching…”
“Didn’t
run
at
all
on
my
last
business
trip;
I
wasn’t
sure
where
to
go!”

2. The
Active
Traveler’s
Solution
Coordinate
your
fitness
&
travel
plans
through
local
recreation
recommendations
from
people
like
you
Welcome
to
San
Diego,
Jen!
Ready
to
play
local?
Check
out
the
3
running
trails
closest
to
your
hotel

3. Intersection
of
recreation
&
travel
industries
Travel
&
recreation
trends:
social,
local,
mobile
experiences

4. Industry
landscape
Acquired
by
UnderArmour
For
$150
million

5. The
MVP
Early
stage
product
• 4,200
downloads
last
60
days
• 16%
user
growth
mon/mon
past
6
months
• Content
in
49/50
states,
most
major
metro
areas
(802
in
total)
Engagement
• 24%
app
traffic
returning
w/in
7
days
• 60%
contributed
some
content
• 75
Brand
Ambassadors
nationwide
Our
community
loves:
peer-­‐to-­‐peer,
local
knowledge,
exploring
new
places

6. Our
starting
line-­‐up
Board:
Mike
Kail,
VP
of
IT-­‐Ops,
Netflix
Advisors:
Brian
Nichols,
Deloitte
Corporate
Travel
Greg
McMillan,
McMillan
Running
Bob
Babbitt,
Competitor
Group
Tracy
McMillan:
running,
health
behavior,
planning
Taylor
Thomas:
cycling
sales
&
community

7. The
Future

8. The
value
in
data

9. Raising
$300,000
$135,000
previously
raised

10. tracy@localeikki.com
@localeikki
localeikki.com
The
Active
Traveler’s
Solution