[WEBINAR] Advanced AdWords Tools

TRADA PRESENTS

Advanced
AdWords
Tools

#AdWordsTools become a master!
trada.com

#AdWordsTools
trada.com

Terry Whalen,
Managing Director, CPC Search
@tdwhalenho

Joey Muller
Account Director, CPC Search
@jmthefourth

Anna Sawyer,
Marketing Manager, Trada
@annafsawyer
trada.com

AdWords is
immensely
powerful...
especially when
you know how to
use the tools!

Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

These tools/reports show
things you cannot ﬁnd in
the AdWords dashboard,
so you might change your
practices based on what
you learn today.


AdWords Search Funnel


To get there, visit
Tools and
Analysis >
Conversions
> Search
Funnels.

trada.com

AdWords Campaign Experiments


You should always be
testing. AdWords
Experiments
allows you to test
changes on portions
of your campaign to
reduce risk.

Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

Some examples of what
you can test:

Keyword bid prices

Adding or removing
keywords

Keyword match types

Ad group structure


The difference between
AdWords Experiments and
testing the old-fashioned
way: instead of making a
change and comparing the
data to how things used to
be, you can A/B test results
in real time.

Under
Settings for a
given campaign,
click
Experiment.

Click Specify
experiment
settings.


From Google:The fastest way to collect results is a
50-50 split, but if your experimental changes are risky or
expensive, such as doubling your bid, you might want to
have fewer auctions use your experiment. You can't
change this setting after you start your experiment.

You can also track
results in Google
Analytics by using a
URL referrer to see
whether trafﬁc is
coming from your
main campaign of your
experiments.


It’s a conversion
van, get it???

AdWords Conversion Optimizer


Conversion Optimizer
optimizes your
placement in each ad
auction to avoid
unproﬁtable clicks and
(hopefully) get you
more proﬁtable clicks.


Make sure you have
small, thematic ad
This is a good tool for groups that you’re
a campaign that is not planning to
very stable and rearrange.
organized.

Keep an eye on your
search query report
and add negatives
throughout the life of
your campaign.


SORRY FOLKS!

No webinar next week.

Come visit me at SMX West!

booth # 319

Here’s where we take two
minutes to show you how
Trada can help you scale your
online advertising

... and it doesn’t cost any more
than if you were to run PPC
or Facebook ads campaigns
yourself.
trada.com

Trada has thousands of online advertising
experts who do PPC and Facebook ads for you.

Multiple experts work
on your campaign at
the same time.

You get:

Diversity of thinking

Constant optimization

Multiple ad networks

Turbine: a Trada Client

CAMPAIGN STATS:
Paid Search Experts: 15

Conversion Rate: 20% increase

Click-Through Rate: 40% increase

Cost-per-Conversion: 16% reduction

Turbine: a Trada Client

“The Trada marketplace quickly
made me comfortable enough
to ‘take my hands off the wheel’
on paid search. Trada’s paid
search experts know our
industry lingo and are running
on all cylinders, driving high
volumes to our Dungeons &
Dragons online gaming service.”

– Chase Huber Director,
Advertising

@jmthefourth
@tdwhalenho @annafsawyer
Time for questions!

For more information or to schedule a demo, email
sfox@trada.com
trada.com

[WEBINAR] Advanced AdWords Tools

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[WEBINAR] Advanced AdWords Tools