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Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex

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Social Media Revolution • It’s here. • It’s real. • It’s big. • It’s powerful. YouTube video created by Socialnomics
Social Media – Consumer’s POV http://www.youtube.com/watch?v=D3qltEtl7H8
Interaction “ I’m 48. I don’t understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
Interaction
Social Media Sites
A Plan for Clear Communication Questions • What do I want to accomplish? • Where do I want to go? • Why do I want to go there?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where are our Customers?
Blogging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nuts About Southwest 2.0 launched May 2008
VIDEO BLOG FLICKR FEED NEWS FEED RATING OPPORTUNITIES PERSONALIZATION OPTIONS ORIGINAL BLOG READER POLLS OFFICIAL PHOTO AND VIDEO GALLERIES USER LOGIN AND PROFILES SHARING FEATURES PODCASTS LINKS TO SWA COMMUNITIES May 5, 2008 - launched Blog 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],Too Pretty to Fly CASE STUDY: Too Pretty to Fly
TOP VIEWED VIDEO Total views: 250,000   #8 most viewed video of the day #32 most discussed video of the day #86 most views of the week CASE STUDY: Response to Too Pretty to Fly
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging
digit.com flickr.com facebook.com squidoo.com myspace.com linkedin.com Delicious.com stumbleupon.com technorati.com twitter.com wordpress.com Digg.com ziggs.com Social media sites Includes, but are not limited to:
Marketing Blog Page http://www.fullbrainmarketing.com/_blog/blog/
Graphic Design Café’ Blog http://www.mystudioe.com/blog
TSN – Trade Show News Blog http://www.exhib-it.com/blog/
Create Custom Content for YOUR Audience and Get Published! ,[object Object],[object Object],[object Object],[object Object],[object Object],Publish Articles Online!
Top 10 Article Directories 602 / PR 1 Suite101.com 10 587 / PR 7 Associatedcontent.com 9 NF! 567 / PR 7 Examiner.com 8 517 / PR 6 Buzzle.com 7 NF! 292 / PR 6 Articlesbase.com 6 184 / PR 7 Squidoo.com 5 179 / PR 6 Hubpages.com 4 NF! 102 / PR 7 Ehow.com 3 101 / PR 6 Ezinearticles.com 2 NF! 1 / PR 7 Knol.google.com 1 No Follow! Alexa TR Article Directory (URL) Rank
Social Media Most Popular Avenues Join Social Media Sites that Matter to YOU and YOUR Business!
Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter - Symbols Some symbols and definitions you should become familiar with before beginning to Tweet in Twitter.
Top Users With The Best Content
Top Users With The Largest Following
HOW to Participate on Twitter It’s a discussion NOT a broadcast - TweetChat
Twitter – DJ Heckes Page
Twitter – EXHIB_IT Page
Twitter – FullBrainMrktr Page
Twaiter ,[object Object]
Dashboards ,[object Object]
Tweepi
TwitterFeed
Facebook
Facebook • More than 500 Million active users • More than half of Facebook users are outside of college • Fastest growing demographic is women over the age of 55 • Average user has 130 friends on the site • More than 850 million photos uploaded to the site each month • More than 7 million videos uploaded each month • More than 70% of Facebook users are outside of the United States
[object Object],Facebook
[object Object],Facebook – 6 Ways to Get Found
[object Object],Facebook – 6 Ways to Get Found
[object Object],Facebook – 6 Ways to Get Found
[object Object],Facebook – 6 Ways to Get Found
[object Object],Facebook – 6 Ways to Get Found
[object Object],Facebook – 6 Ways to Get Found Follow us on: twitter - facebook - linkedin Subscribe to our blogs: Tradeshow News  - Full Brain Marketing - Graphic Design Cafe  - EXHIB-IT! Video Blog Check out DJ Heckes' New Book at: www.fullbrainmarketing.com Proud member of Albuquerque Independent Business Alliance: www.keepitquerque.org Blog Page Example Email Signature Example
[object Object],Facebook 68% of Consumers say a positive referral from a “friend” on Facebook would positively influence their purchase decision . (Morpace April 2010 Survey)
Facebook Gaming applications are extremely popular at Facebook. Example: Old Navy fans can literally ‘dig’ for coupons in the Barker’s Bone’s game.
Facebook – Leveraging Social Plugins http://developers.facebook.com/plugins.
Facebook – Videos
Facebook – Events
Facebook – Chat Using the iChat application on Facebook, you can chat live with your fans!
Facebook – Promotions
LinkedIn
Linked In Business Goals • Increase your visibility and brand awareness • Improve your Google Page Rank • Enhance your search engine results • Generate traffic, links, and sales leads naturally through viral features
Linked In – Blog Link
Linked In – Polls
Creative Portfolio Display
Company Buzz
Face to Face Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS? Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing) EXHIB-IT! Tradeshow Marketing Experts Tel: 828-0574 Email: [email_address] Web: www.EXHIB-IT.com

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Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex

  • 1.  
  • 2. Social Media Revolution • It’s here. • It’s real. • It’s big. • It’s powerful. YouTube video created by Socialnomics
  • 3. Social Media – Consumer’s POV http://www.youtube.com/watch?v=D3qltEtl7H8
  • 4. Interaction “ I’m 48. I don’t understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
  • 7. A Plan for Clear Communication Questions • What do I want to accomplish? • Where do I want to go? • Why do I want to go there?
  • 8.
  • 10.
  • 11. VIDEO BLOG FLICKR FEED NEWS FEED RATING OPPORTUNITIES PERSONALIZATION OPTIONS ORIGINAL BLOG READER POLLS OFFICIAL PHOTO AND VIDEO GALLERIES USER LOGIN AND PROFILES SHARING FEATURES PODCASTS LINKS TO SWA COMMUNITIES May 5, 2008 - launched Blog 2.0
  • 12.
  • 13. TOP VIEWED VIDEO Total views: 250,000   #8 most viewed video of the day #32 most discussed video of the day #86 most views of the week CASE STUDY: Response to Too Pretty to Fly
  • 14.
  • 15. digit.com flickr.com facebook.com squidoo.com myspace.com linkedin.com Delicious.com stumbleupon.com technorati.com twitter.com wordpress.com Digg.com ziggs.com Social media sites Includes, but are not limited to:
  • 16. Marketing Blog Page http://www.fullbrainmarketing.com/_blog/blog/
  • 17. Graphic Design Café’ Blog http://www.mystudioe.com/blog
  • 18. TSN – Trade Show News Blog http://www.exhib-it.com/blog/
  • 19.
  • 20. Top 10 Article Directories 602 / PR 1 Suite101.com 10 587 / PR 7 Associatedcontent.com 9 NF! 567 / PR 7 Examiner.com 8 517 / PR 6 Buzzle.com 7 NF! 292 / PR 6 Articlesbase.com 6 184 / PR 7 Squidoo.com 5 179 / PR 6 Hubpages.com 4 NF! 102 / PR 7 Ehow.com 3 101 / PR 6 Ezinearticles.com 2 NF! 1 / PR 7 Knol.google.com 1 No Follow! Alexa TR Article Directory (URL) Rank
  • 21. Social Media Most Popular Avenues Join Social Media Sites that Matter to YOU and YOUR Business!
  • 23.
  • 24. Top Users With The Best Content
  • 25. Top Users With The Largest Following
  • 26. HOW to Participate on Twitter It’s a discussion NOT a broadcast - TweetChat
  • 27. Twitter – DJ Heckes Page
  • 30.
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  • 35. Facebook • More than 500 Million active users • More than half of Facebook users are outside of college • Fastest growing demographic is women over the age of 55 • Average user has 130 friends on the site • More than 850 million photos uploaded to the site each month • More than 7 million videos uploaded each month • More than 70% of Facebook users are outside of the United States
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  • 44. Facebook Gaming applications are extremely popular at Facebook. Example: Old Navy fans can literally ‘dig’ for coupons in the Barker’s Bone’s game.
  • 45. Facebook – Leveraging Social Plugins http://developers.facebook.com/plugins.
  • 46. Facebook – Videos
  • 48. Facebook – Chat Using the iChat application on Facebook, you can chat live with your fans!
  • 49. Facebook – Promotions
  • 51. Linked In Business Goals • Increase your visibility and brand awareness • Improve your Google Page Rank • Enhance your search engine results • Generate traffic, links, and sales leads naturally through viral features
  • 52. Linked In – Blog Link
  • 53. Linked In – Polls
  • 54. Creative Portfolio Display
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  • 57. QUESTIONS? Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing) EXHIB-IT! Tradeshow Marketing Experts Tel: 828-0574 Email: [email_address] Web: www.EXHIB-IT.com