This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.

2. Retail Traffic Building Solutions
Imagine if…
You just ran a promotion expecting 16,000
customers and 178,500 showed up*!
Attract Customers • Increase Spending • Improve ROI

3. DECODER
TICKET

4. Innovative Marketing Tool
 Drive consumers into retail locations
 Increase sales
 Improve brand awareness at point-of-sale
 Acquire, Engage, Retain and Cross-Sell customers
 Effective anywhere you need to drive customer traffic

5. Overview
• The TrafficTickets System is your
Ticket to the Highest Traffic levels You
Can Imagine!
• It’s NOT a Scratch-Off, It’s NOT a
Match-n-Win…
It’s a Interactive Consumer Promotion.
• Tell Consumers electronically, visually
what they’ve won -- but only after
they come to your point-of-sale
display!

6. How It Works
• Everyone’s a winner!
• Traffic Tickets™ are distributed to consumers through
direct mail and newspaper insert or handed to consumers
in-store and at marketing events.
• Customer has to come into the store to find the sponsor’s
POS display to insert their game ticket and see what
premium/prize/discount they’ve won.
• The game piece activates a light on the display which
indicates which one of the four
premiums/prizes/discounts they’ve won.
• Turnkey service includes premiums, production,
distribution and fulfillment.

7. Features & Benefits
• Response Rates are an Incredible : High Frequent Visit i.e.
Grocery Stores ( 10%-35%), Medium Frequent Visit i.e.
Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers
( 2%-5%).
• VALUE. Consider you have to mail only one time to get these
response rate while old worn out tactics like flat mailers,
scratch off type promotions you will have to mail 5 to 10 times
more to get he same results.
• SATISFACTION. More than 95% of those who have used the
TrafficTickets System say they will use it again and are
Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.

8. Applications
• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)
• Multiple Chain Program (Multiple Locations Same Brand)
• Single Location Program (Same Location Multiple Brands)
• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)
• Open House/New Product Introductions (Attract To Your Location)
• Seminar or Event Attendance (Excite and Reward Attendees)
• Golf Tournaments
• Real Estate Promotions TrafficTicketsTM fills the need that
• Appointment Generations business has had forever …..
• Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC

9. Green Giant
Objective
Increase Sales
Build brand loyalty
Strategy
In-store promotion. Traffic Tickets™ were handed
to shoppers inside 750 grocery stores. Consumers
were motivated to find the special display to see
what they’d won.
Results
35% response. That’s 350,000 out of every million
shoppers found the special display, played the
game, and purchased product.
Sales were up 200% and remained at that level for
9-weeks following the event which proved brand
shifting.

10. Safeway “Hawaiian Jackpot”
retail program
Objective
Retain market share
Strategy
Counter attack incoming competition within
a specific regional market. Traffic Tickets™
were mailed to 500,000 households
surrounding the stores.
Results
32% response from direct mail. In every
store, over 1,000 people per day came up to
the deli counters to play the game.
The program was completely funded by
vendor participation.
And this promotion was credited for 100%
market share retention.

11. McDonald’s & Chevron
Objective
Attract new customers during grand openings
Strategy
Traffic Tickets™ were mailed to households
surrounding participating locations
Results
Client’s best response rate before this
promotion was 4%. This program consistently
generated between 12% and 16% response
rates every time it ran.

12. AmSouth Bank
Objective
New customer acquisition
Strategy
Direct mail campaign. Traffic Tickets™ were mailed
to 800,000 households surrounding 300 branches.
Results
Client was expecting a 2% response which was
16,000 people. This promotion actually drove
178,500 customers to the branches.
Program resulted in high conversion rates and this
bank set a new record for most new accounts
opened during any 6-week promotional period.

13. BMW Motorrad USA
Objective
Drive customers into the stores
Strategy
Traffic Tickets™ were inserted in
newspapers & mailed to
surrounding areas with a
Sweepstakes give away of a
motorcycle
Results
This promotion generated 3
times the number of
consumers as their previous
program!

14. Premiums
1 - $500 SHOPPING SPREE
Winners of 1st – 4th prizes are entered and eligible to
participate in a second chance drawing for the Grand prize
4 % of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.

15. Pricing
• Each program is quoted individually, based on premiums, printing
& design specifications. Details needed for Pricing:
– Size of printed piece
– Number of colors on each side
– Scores & Folds
– Breakdown of Prize Levels, quantity of each level and total quantity
– Premiums & Incentive Choices
– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)
– Seeding (mixing in of the winning tickets)
– Shipping Information & Production Time
– Copy writing
– Graphics
– Legal
– Fulfillment
– Project Management

16. Thank You!
For more information about the program, please contact:
Clear Thinking LLC Office Locations:
950 Boardwalk, Suite 305 Carlsbad, CA
San Marcos, CA 92078 Escondido, CA
Phone: (760) 494-0412 Reno, NV
Toll Free (800) 583-9187 San Jose, CA
Fax (760) 454-2483 El Dorado Hills, CA
info@clearthinkingllc.com Scottsdale, AZ