This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.

1. A GRAND INCETIVES PRODUCT

2. Banking Traffic Building Solutions
Imagine if…
You just ran a promotion expecting 16,000
customers and 178,500 showed up*!
Attract Customers • Increase Deposits • Improve ROI

3. DECODER
TICKET

4. Innovative Marketing Tool
 Drive consumers into retail locations
 Increase sales
 Improve brand awareness at point-of-sale
 Acquire, Engage, Retain and Cross-Sell customers
 Effective anywhere you need to drive customer traffic

5. Overview
• The TrafficTickets System is your
Ticket to the Highest Traffic levels You
Can Imagine!
• It’s NOT a Scratch-Off, It’s NOT a
Match-n-Win…
It’s a Interactive Consumer Promotion.
• Tell Consumers electronically, visually
what they’ve won -- but only after
they come to your point-of-sale
display!

6. How It Works
1. Everyone’s a winner!
3. Traffic Tickets™ are distributed to consumers through direct mail and
newspaper insert or handed to consumers in-store and at marketing
events.
5. Customer has to come into the bank to find the sponsor’s POS display to
insert their game ticket and see what premium/prize/discount they’ve
won.
7. The game piece activates a light on the display which indicates which one
of the four premiums/prizes/discounts they’ve won.
9. Turnkey service includes premiums, production, distribution and
fulfillment.

7. Features & Benefits
• Response Rates are an Incredible : High Frequent Visit i.e.
Grocery Stores ( 10%-35%), Medium Frequent Visit i.e.
Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers
( 2%-5%).
• VALUE. Consider you have to mail only one time to get these
response rate while old worn out tactics like flat mailers,
scratch off type promotions you will have to mail 5 to 10 times
more to get he same results.
• SATISFACTION. More than 95% of those who have used the
TrafficTickets System say they will use it again and are
Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.

8. Applications
• Individual Location Program (Shopping/Dining/Banking/Hotels/Dealerships)
• Multiple Chain Program (Multiple Locations Same Brand)
• Single Location Program (Same Location Multiple Brands)
• Trade Shows and Tabletop Shows (Single Company or Full Trade Show)
• Open House/New Product Introductions (Attract To Your Location)
• Seminar or Event Attendance (Excite and Reward Attendees)
• Golf Tournaments
• Real Estate Promotions TrafficTicketsTM fills the need that
• Appointment Generations business have had forever …..
• Endless Possibilities! ATTRACT ATTENTION AND DRIVE TRAFFIC

9. Target
• Used to introduce Target guests to
their new Guest Cards, and increase
awareness and participation in their
‘Treat Seats’ program
• TrafficTickets Game Pieces were
handed out at select store locations
when a patron entered the store
• Asked to complete a ‘short form’
Credit Application and get the
chance to see what they’ve won
• This promotion generated 3 times
the number of applicants as their
previous ‘personal greeter’ program!

10. BMW Motorrad USA
Objective
Drive customers into the stores
Strategy
Traffic Tickets™ were inserted in
newspapers & mailed to
surrounding areas with a
Sweepstakes give away of a
motorcycle
Results
This promotion generated 3
times the number of
consumers as their previous
program!

11. Norwest Banks
• Objective:
– Norwest built a new financial facility in a medium size town in
Iowa. They needed a tactic to bring in customers to this new
facility during the grand opening event.
• Results:
– They distributed our mailer style ticket to residence in the town
and received over 20% redemption where the customer had to
bring The TrafficTickets™ into the bank and talk to a customer
service person and then they would decode the ticket and see
what they won. Their goal for increased new accounts exceeded
all expectations and they felt that the one on one 5 minute
contact with the customer was invaluable to relationship building.

12. AmSouth Bank
Objective
New customer acquisition
Strategy
Direct mail campaign. Traffic Tickets™ were
mailed to 800,000 households surrounding
300 branches.
*Results
Client was expecting a 2% response which
was 16,000 people. This promotion actually
drove 178,500 customers to the branches.
Program resulted in high conversion rates
and this bank set a new record for most new
accounts opened during any 6-week
promotional period.

13. First Federal Bank
• Objective:
– First Federal needed a grand opening program to introduce the
bank to customers at the new location. Duration of the
promotion for the new bank opening was 60 days. The bank was
located within a large retail food and merchandise location. (Like
a combination Walmart and Safeway grocery) Their goal was to
open new checking and savings accounts as well as receive new
loan applications at this new convenient mini site location.
• Results:
– They were successful in opening more accounts than they had
projected with redemption rate for TrafficTickets™ in excess of
20%. We are currently designing programs for all of their existing
banks as well as other new openings.

14. Premiums
1 - $5,000 CASH
Winners of 1 – 4 prizes are entered and eligible to
st th
participate in a second chance drawing for the Grand prize
4 % of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.

15. Pricing
• Each program is quoted individually, based on premiums, printing
& design specifications. Details needed for Pricing:
– Size of printed piece
– Number of colors on each side
– Scores & Folds
– Breakdown of Prize Levels, quantity of each level and total quantity
– Premiums & Incentive Choices
– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)
– Seeding (mixing in of the winning tickets)
– Shipping Information & Production Time
– Copy writing
– Graphics
– Legal
– Fulfillment
– Project Management

16. TrafficTickets™

17. Thank You!
For more information about the program, please contact:
Clear Thinking LLC Office Locations:
950 Boardwalk, Suite 305 Carlsbad, CA
San Marcos, CA 92078 Escondido, CA
Phone: (760) 494-0412 Reno, NV
Toll Free (800) 583-9187 San Jose, CA
Fax (760) 454-2483 El Dorado Hills, CA
info@clearthinkingllc.com Scottsdale, AZ